Rascasse Audience Intelligence

Miffy Audience in United States

A data profile of the people who buy, follow and care about Miffy in United States — modelled from more than twelve digital signal sources. Miffy has an estimated audience of 267,552 people in United States.

#447among Fictional Character in United States#9156in Movies & TV

The average Miffy fan in United States is 31.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include GameStop, Potato chip, Hello Kitty, with strongest over-indexing on GameStop (27.63× the country average).

Demographically, the Miffy audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miffy fan in United States is balanced, around 31.1 years old, with strong Indulgence tendencies and a notable affinity for GameStop.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miffy profile in United States.

Audience size
268K
in United States
Gender
49.2%♀
50.8% male
Age
31.1
average years
Country rank
#51190
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miffy fans

49.2% are female, 50.8% are male, average age 31.1.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Miffy audience in United States
MetricValue
Female49.2%
Male50.8%
Average age31.1
Estimated audience size267,552
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Miffy audience in United States
Age bracketShare%
16-1938%
20-2926%
30-3920%
40-4911%
50+6%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Miffy audience comes from United States.

Worldwide audience distribution share by country for Miffy
CountryShare
Japan40.5%
United States13.8%
Netherlands10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miffy audience in United States is strongest.

Fig. 05

Top regions by affinity

Miffy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K4.86×
02California~70K2.67×
03Washington~9K1.82×
04New York~20K1.56×
05Nevada~4K1.53×
06Oregon~4K1.52×
07Texas~30K1.40×
08Massachusetts~6K1.28×
09New Jersey~8K1.25×
10Illinois~10K1.19×
11Virginia~7K1.18×
12Washington, District of Columbia<1K1.14×
13Arizona~6K1.13×
14Maryland~4K1.03×
15Georgia~8K0.99×
16Minnesota~4K0.99×
17Rhode Island<1K0.99×
18Alaska<1K0.97×
19Connecticut~2K0.96×
20Utah~2K0.96×
21North Carolina~7K0.90×
22Florida~20K0.88×
23Pennsylvania~7K0.88×
24New Mexico~1K0.85×
25Colorado~3K0.84×
26Delaware<1K0.83×
27Vermont<1K0.83×
28Nebraska~1K0.81×
29New Hampshire<1K0.81×
30Michigan~5K0.80×
31Oklahoma~2K0.80×
32Kentucky~2K0.79×
33Kansas~2K0.79×
34Indiana~4K0.78×
35Wisconsin~3K0.75×
36Maine<1K0.74×
37Tennessee~4K0.73×
38Ohio~6K0.72×
39Idaho<1K0.72×
40Arkansas~1K0.70×
41Iowa~1K0.70×
42Missouri~3K0.69×
43Louisiana~2K0.67×
44South Carolina~2K0.66×
45North Dakota<1K0.66×
46West Virginia<1K0.62×
47Montana<1K0.60×
48South Dakota<1K0.60×
49Alabama~2K0.59×
50Mississippi~1K0.53×
Fig. 06

Affinity by region

Affinity by region — Miffy, United States
0.53×1.00×4.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miffy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miffy audience
#·InterestCategoryAffinity×
01GameStopGames27.63×
02Potato chipFood & Beverages24.42×
03Hello KittyKids & Family23.91×
04DoTerraBeauty & Wellness19.31×
05Bubble teaFood & Beverages14.23×
06Abercrombie & FitchFashion & Accessoires12.21×
07Goth subcultureFashion & Accessoires10.80×
08Gothic fashionFashion & Accessoires9.03×
09Artificial nailsBeauty & Wellness8.24×
10CosplayGames6.88×
11Urban OutfittersShopping6.18×
12Child careKids & Family5.25×
13H&MShopping5.00×
14EtsyFashion & Accessoires4.00×
15Beauty salonsBeauty & Wellness3.54×
16HandbagsFashion & Accessoires3.24×
17Personal careHealth3.18×
18VeganismFood & Beverages3.04×
19Home improvementHome & Garden2.33×
20CookingFood & Beverages2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miffy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miffy audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.03×
Family OrientationCONSERVATISM2.96×
ExtroversionTHRILL2.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miffy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
DIY MentalityTHRILL0.71×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miffy have in United States?

Miffy has an estimated audience of 267,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miffy fans?

49.2% of Miffy fans are female, 50.8% are male, with an average age of 31.1 years.

03

Which brands do Miffy fans like most?

Miffy fans show strongest brand affinity for GameStop (27.63×), Potato chip (24.42×), and Hello Kitty (23.91×) over the country average.

04

Where do Miffy fans live in United States?

Miffy fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Miffy fans also like?

Beyond Miffy itself, the audience over-indexes on Potato chip (24.42×), Hello Kitty (23.91×), Abercrombie & Fitch (12.21×), and Artificial nails (8.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Miffy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miffy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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