Military OneSource Audience in United States

Military OneSource logo

Military OneSource has an estimated audience of 382,062 people in United States. 59.9% are female, 40.1% are male, average age 40.8. Top regions: Texas, California, Virginia. Top brand affinities: Keene, New Hampshire, Urban Outfitters, nbc chicago, Mathcore, Google Home.

The average Military OneSource fan in United States is 40.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Virginia. Top brand affinities include Keene, New Hampshire, Urban Outfitters, nbc chicago, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Military OneSource audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Military OneSource fans

Demographic split for Military OneSource audience in United States
MetricValue
Female59.9%
Male40.1%
Average age40.8
Estimated audience size382,062

Audience persona

The typical Military OneSource fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Military OneSource in United States
RegionReachAffinity
Texas28,3950.86×
California28,3190.67×
Virginia22,4792.42×
Florida17,0990.66×
North Carolina15,0191.31×
Washington14,4331.88×
New York14,4190.68×
Georgia12,5691.07×
Illinois11,7070.92×
Maryland8,3001.26×
South Carolina6,4501.12×
Hawaii6,4403.92×
Colorado6,1461.02×
Alabama5,7641.08×
Missouri5,4140.88×
Tennessee5,2110.68×
Arizona5,1590.66×
Ohio5,1130.43×
Oklahoma4,8941.15×
Mississippi4,6161.47×
Pennsylvania4,3270.34×
Kansas4,2831.42×
Kentucky4,0880.85×
Louisiana3,9640.8×
New Jersey3,4680.36×
Alaska3,1623.87×
Nevada3,0870.84×
Indiana3,0410.44×
New Mexico2,7461.43×
Wisconsin2,5920.45×
Michigan2,5710.26×
Massachusetts2,5220.34×
Minnesota2,3050.42×
Utah2,3000.67×
Arkansas2,2410.71×
Connecticut1,9310.5×
Nebraska1,8460.96×
Rhode Island1,6351.34×
Washington, District of Columbia1,4541.27×
Oregon1,3860.32×
Iowa1,3290.42×
Idaho1,3120.68×
North Dakota1,2671.61×
Montana1,1821.12×
South Dakota1,1731.33×
West Virginia1,0110.57×
Delaware9290.88×
Wyoming7181.27×
Maine7060.52×
New Hampshire6250.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Military OneSource audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters34.44×Shopping
nbc chicago49.1×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Elsword18.19×Games
The Historian16.48×Literature
Zoo Tycoon (series)20×Games
Historic site4.12×Arts & Culture
Governor of Michigan6.33×Politics & Society
Eurail16.57×Cars & Mobility
Goop3.93×Internet & Social Media
Saving2.16×Business & Career
Fairy godmother5.09×Literature
Kendra Scott1.8×Fashion & Accessoires
Parral, Chihuahua9.01×Travel & Leisure
Wok3.71×Food & Beverages
Grinch2.28×Movies & TV
Hipster5.33×Politics & Society
Hibachi4.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Military OneSource audience
TraitClusterScore
PatriotismCONSERVATISM17.44
Need for SecurityCONSERVATISM1.5
Career OrientationPOWER1.46
Family OrientationCONSERVATISM1.45
SustainabilityBALANCE1.35
Community OrientationOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Military OneSource
CountryShare
United States80.3%
Japan7.5%
Germany5.3%

See Military OneSource audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Military OneSource have in United States?

Military OneSource has an estimated audience of 382,062 people in United States, concentrated in Texas and California.

What is the gender split and age of Military OneSource fans?

59.9% of Military OneSource fans are female, 40.1% are male, with an average age of 40.8 years.

Which brands do Military OneSource fans like most?

Military OneSource fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (34.44×), and nbc chicago (49.1×) over the country average.

Where do Military OneSource fans live in United States?

Military OneSource fans in United States are most concentrated in Texas (reach 28,395), California (reach 28,319), and Virginia (reach 22,479). These three regions account for the largest share of the active audience.

What other brands do Military OneSource fans also like?

Beyond Military OneSource itself, the audience over-indexes on Urban Outfitters (34.44×), nbc chicago (49.1×), Mathcore (17.5×), and Google Home (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Military OneSource. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.