Rascasse Audience Intelligence

Mission: Impossible II Audience in United States

A data profile of the people who buy, follow and care about Mission: Impossible II in United States — modelled from more than twelve digital signal sources. Mission: Impossible II has an estimated audience of 509,410 people in United States.

#98among Action in United States#3181among Movie / TV Show / Series in United States#6746in Movies & TV

The average Mission: Impossible II fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Graphic novel, Psychological thriller, Superhero fiction, with strongest over-indexing on Graphic novel (7.21× the country average).

Demographically, the Mission: Impossible II audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mission: Impossible II fan in United States is more male, around 35.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Graphic novel.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mission: Impossible II profile in United States.

Audience size
509K
in United States
Gender
34.6%♀
65.4% male
Age
35.5
average years
Country rank
#36272
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mission: Impossible II viewers

34.6% are female, 65.4% are male, average age 35.5.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Mission: Impossible II audience in United States
MetricValue
Female34.6%
Male65.4%
Average age35.5
Estimated audience size509,410
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Mission: Impossible II audience in United States
Age bracketShare%
16-1937%
20-2913%
30-3915%
40-4916%
50+18%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Mission: Impossible II audience comes from United States.

Worldwide audience distribution share by country for Mission: Impossible II
CountryShare
United States28.9%
United Kingdom8.7%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mission: Impossible II audience in United States is strongest.

Fig. 05

Top regions by affinity

Mission: Impossible II fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.54×
02Idaho~6K1.34×
03Alaska~2K1.18×
04Washington~20K1.17×
05Oregon~10K1.14×
06Colorado~20K1.13×
07Arizona~20K1.10×
08Montana~3K1.10×
09Minnesota~10K1.09×
10Wisconsin~10K1.07×
11Missouri~10K1.05×
12Oklahoma~10K1.03×
13Kansas~7K1.03×
14Iowa~7K1.02×
15Hawaii~4K1.02×
16California~100K1.01×
17Illinois~30K1.01×
18South Dakota~2K1.01×
19Virginia~20K1.00×
20Arkansas~7K1.00×
21New Hampshire~3K1.00×
22Michigan~20K0.99×
23Tennessee~20K0.99×
24Indiana~20K0.98×
25Maryland~10K0.98×
26Nebraska~4K0.98×
27Maine~3K0.98×
28Texas~70K0.97×
29Massachusetts~20K0.97×
30Alabama~10K0.97×
31Nevada~8K0.97×
32North Dakota~2K0.97×
33Vermont~1K0.97×
34North Carolina~20K0.95×
35Kentucky~10K0.95×
36South Carolina~10K0.94×
37Connecticut~8K0.94×
38Ohio~20K0.93×
39Florida~50K0.92×
40Pennsylvania~30K0.92×
41Georgia~20K0.92×
42New Mexico~4K0.92×
43New York~40K0.91×
44New Jersey~20K0.91×
45Washington, District of Columbia~2K0.91×
46Rhode Island~2K0.87×
47Delaware~2K0.87×
48West Virginia~3K0.83×
49Mississippi~6K0.81×
50Louisiana~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Mission: Impossible II, United States
0.80×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mission: Impossible II audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mission: Impossible II audience
#·InterestCategoryAffinity×
01Fantasy ArtArts & Culture7.48×
02Graphic novelLiterature7.21×
03Comic science fictionLiterature6.41×
04Concept artArts & Culture6.41×
05Funny animalInternet & Social Media5.48×
06Superhero fictionLiterature4.49×
07Psychological thrillerLiterature3.74×
08Disaster filmMovies & TV3.45×
09Young-adult fictionLiterature3.35×
10Apocalyptic and post-apocalyptic fictionLiterature2.84×
11Action-adventure gameGames2.44×
12Digital artArts & Culture2.40×
13Massively multiplayer online gamesGames2.34×
14E-book readersTechnology & Electronics2.20×
15Action role-playing gameGames2.20×
16Anime and manga fandomLiterature2.14×
17Street artArts & Culture2.14×
18Collectible card gameGames1.99×
19Folk musicMusic & Radio1.83×
20BestsellerLiterature1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mission: Impossible II audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mission: Impossible II audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.14×
TraditionCONSERVATISM1.83×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mission: Impossible II audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.20×
Pet OwnershipJOY0.35×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mission: Impossible II have in United States?

Mission: Impossible II has an estimated audience of 509,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mission: Impossible II viewers?

34.6% of Mission: Impossible II fans are female, 65.4% are male, with an average age of 35.5 years.

03

Which brands do Mission: Impossible II fans like most?

Mission: Impossible II fans show strongest brand affinity for Graphic novel (7.21×), Psychological thriller (3.74×), and Superhero fiction (4.49×) over the country average.

04

Where do Mission: Impossible II fans live in United States?

Mission: Impossible II fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mission: Impossible II fans also like?

Beyond Mission: Impossible II itself, the audience over-indexes on Psychological thriller (3.74×), Superhero fiction (4.49×), Anime and manga fandom (2.14×), and Digital art (2.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mission: Impossible II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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