Mission: Impossible II Audience in United States

Mission: Impossible II logo

Mission: Impossible II has an estimated audience of 870,527 people in United States. 34.6% are female, 65.4% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Chanticleer (ensemble), Graham Coxon, Zach Ertz, Gumbal, Hongik University.

The average Mission: Impossible II fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chanticleer (ensemble), Graham Coxon, Zach Ertz, with strongest over-indexing on Chanticleer (ensemble) (6.37× the country average). Demographically, the Mission: Impossible II audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Mission: Impossible II fans

Demographic split for Mission: Impossible II audience in United States
MetricValue
Female34.6%
Male65.4%
Average age35.5
Estimated audience size870,527

Audience persona

The typical Mission: Impossible II fan in United States is more male, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Chanticleer (ensemble).

Top regions in United States

Top regions ranked by reach for Mission: Impossible II in United States
RegionReachAffinity
California102,3001.07×
Texas77,6271.04×
Florida55,3000.94×
New York46,6670.96×
Illinois30,6621.06×
Pennsylvania27,6240.94×
North Carolina26,4741.01×
Ohio25,6990.96×
Georgia25,1230.94×
Michigan23,4831.03×
Virginia21,8461.03×
Washington20,9691.2×
New Jersey20,3660.92×
Arizona20,1621.13×
Tennessee18,3041.05×
Massachusetts16,9430.99×
Indiana15,8491×
Colorado15,7641.15×
Missouri15,5051.1×
Maryland14,8390.99×
Wisconsin13,9651.07×
Minnesota13,6281.09×
Utah12,6551.62×
South Carolina12,4890.95×
Alabama12,0100.99×
Oregon11,8431.19×
Kentucky10,9261×
Oklahoma10,4091.08×
Louisiana8,6720.77×
Connecticut8,5660.98×
Nevada8,0390.95×
Iowa7,3481.02×
Kansas7,3301.07×
Arkansas7,2691.01×
Idaho5,8301.34×
Mississippi5,4210.76×
Nebraska4,1940.96×
New Mexico3,7170.85×
Hawaii3,4600.92×
New Hampshire3,3640.98×
West Virginia3,0720.76×
Maine3,0010.96×
Washington, District of Columbia2,6171×
Montana2,4531.02×
Rhode Island2,1790.79×
Alaska2,0301.09×
Delaware1,8930.79×
South Dakota1,7460.87×
North Dakota1,5910.89×
Vermont1,3000.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mission: Impossible II audience
BrandAffinityCategory
Chanticleer (ensemble)6.37×Music & Radio
Graham Coxon10.93×Music & Radio
Zach Ertz2.38×Sports
Gumbal1.57×Cars & Mobility
Hongik University1.83×Business & Career
Complexo de Ensino Renato Saraiva5.81×Business & Career
Cleavage enhancement6.62×Fashion & Accessoires
Environmental consulting1.97×Business & Career
Erasmus University Rotterdam1.98×Business & Career
Gina Raimondo1.81×Politics & Society
Goal.com1.99×Sports
Enrique Pérez8.01×Sports
Point Éphémère3.18×Music & Radio
XCOM: Enemy Within1.64×Games
Environmental graphic design1.69×Business & Career
Enrique Díaz4.99×Movies & TV
Angie Goff2.03×Literature
Gustavo Santaolalla1.75×Music & Radio
GE Wind Energy2.03×Home & Garden
Michel Hazanavicius2.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mission: Impossible II audience
TraitClusterScore
TraditionCONSERVATISM3.18
Urban LifestyleOPEN3.16
MindfulnessBALANCE1.22
Pet OwnershipJOY0.83
Sports ActivityPOWER0.41

Worldwide distribution

Worldwide audience distribution share by country for Mission: Impossible II
CountryShare
United States36.3%
United Kingdom11.4%
India10.2%

See Mission: Impossible II audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Mission: Impossible II have in United States?

Mission: Impossible II has an estimated audience of 870,527 people in United States, concentrated in California and Texas.

What is the gender split and age of Mission: Impossible II fans?

34.6% of Mission: Impossible II fans are female, 65.4% are male, with an average age of 35.5 years.

Which brands do Mission: Impossible II fans like most?

Mission: Impossible II fans show strongest brand affinity for Chanticleer (ensemble) (6.37×), Graham Coxon (10.93×), and Zach Ertz (2.38×) over the country average.

Where do Mission: Impossible II fans live in United States?

Mission: Impossible II fans in United States are most concentrated in California (reach 102,300), Texas (reach 77,627), and Florida (reach 55,300). These three regions account for the largest share of the active audience.

What other brands do Mission: Impossible II fans also like?

Beyond Mission: Impossible II itself, the audience over-indexes on Graham Coxon (10.93×), Zach Ertz (2.38×), Gumbal (1.57×), and Hongik University (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mission: Impossible II. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.