Mister Rogers' Neighborhood Audience in United States
Mister Rogers' Neighborhood has an estimated audience of 389,740 people in United States. 64.8% are female, 35.2% are male, average age 42.3. Top brand affinities: Goop, Elsword, Grinch, Wok, headspace.
Top brand affinities include Goop, Elsword, Grinch, with strongest over-indexing on Goop (8.32× the country average). Demographically, the Mister Rogers' Neighborhood audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Mister Rogers' Neighborhood fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 42.3 |
| Estimated audience size | 389,740 |
Audience persona
The typical Mister Rogers' Neighborhood fan in United States is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.32× | Internet & Social Media |
| Elsword | 19.09× | Games |
| Grinch | 4.54× | Movies & TV |
| Wok | 7.33× | Food & Beverages |
| headspace | 10.36× | Health |
| Google Home | 7.18× | Technology & Electronics |
| Urban Outfitters | 2.05× | Shopping |
| Collectable | 1.68× | Kids & Family |
| Vocal harmony | 4.68× | Music & Radio |
| Whataburger | 1.81× | Food & Beverages |
| Hibachi | 7.85× | Food & Beverages |
| Staycation | 3.12× | Home & Garden |
| Alaska | 1.63× | Travel & Leisure |
| Governor of Michigan | 6.76× | Politics & Society |
| Grace Slick | 7.84× | Music & Radio |
| Ira Glass | 14.37× | Music & Radio |
| Cherish (group) | 8.96× | Music & Radio |
| Historic site | 3.48× | Arts & Culture |
| Jingoism | 1.75× | Politics & Society |
| Pillow | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.37 |
| Community Orientation | OPEN | 2.18 |
| Patriotism | CONSERVATISM | 2.09 |
| Spirituality | BALANCE | 1.76 |
| Individualism | JOY | 1.58 |
| Family Orientation | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.9% |
| Canada | 4.4% |
| United Kingdom | 2.5% |
See Mister Rogers' Neighborhood audiences in other countries
- Mister Rogers' Neighborhood — Germany
- Mister Rogers' Neighborhood — United Kingdom
- Mister Rogers' Neighborhood — France
- Mister Rogers' Neighborhood — Italy
- Mister Rogers' Neighborhood — Spain
- Mister Rogers' Neighborhood — Brazil
- Mister Rogers' Neighborhood — Japan
- Mister Rogers' Neighborhood — South Korea
- Mister Rogers' Neighborhood — India
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- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mister Rogers' Neighborhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.