Mitski Audience in United States

Mitski logo

Mitski has an estimated audience of 1,153,295 people in United States. 58.3% are female, 41.7% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Melanie Martinez (singer), Google Maps, Depop, Kia Sportage.

The average Mitski fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Melanie Martinez (singer), Google Maps, with strongest over-indexing on Indeed.com (5.52× the country average). Demographically, the Mitski audience skews more female with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Mitski fans

Demographic split for Mitski audience in United States
MetricValue
Female58.3%
Male41.7%
Average age29.9
Estimated audience size1,153,295

Audience persona

The typical Mitski fan in United States is more female, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Mitski in United States
RegionReachAffinity
California214,6761.69×
Texas138,4941.4×
Florida76,1100.97×
New York74,3251.15×
Georgia45,9041.29×
Michigan43,0161.43×
Illinois39,7961.04×
Pennsylvania38,3630.99×
Ohio35,0360.99×
Maryland33,9701.71×
Virginia33,2191.18×
North Carolina33,0680.95×
Washington32,2761.4×
New Jersey30,3651.04×
Arizona28,5101.21×
Colorado27,6731.52×
Massachusetts25,2921.11×
Tennessee25,2041.09×
Oregon23,2141.76×
Indiana19,1690.91×
Missouri15,5520.84×
Alabama15,2170.94×
Minnesota14,3960.87×
Wisconsin13,4140.77×
South Carolina13,3570.77×
Oklahoma12,6030.98×
Nevada12,3611.11×
Louisiana12,1920.82×
Kentucky12,1200.84×
Connecticut12,0081.04×
Utah8,7590.85×
Arkansas7,7950.82×
Kansas7,6990.85×
Iowa6,8780.72×
Mississippi6,4590.68×
Hawaii5,3061.07×
New Mexico5,2150.9×
Washington, District of Columbia5,1781.49×
Nebraska4,3830.76×
West Virginia4,3130.8×
Idaho4,1760.72×
New Hampshire3,5910.79×
Rhode Island3,4170.93×
Maine3,3280.81×
Delaware2,6000.82×
Alaska2,4791×
Montana1,9390.61×
Vermont1,6090.79×
South Dakota1,5710.59×
North Dakota1,4990.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitski audience
BrandAffinityCategory
Indeed.com5.52×Business & Career
Melanie Martinez (singer)26.14×Music & Radio
Google Maps4.9×Internet & Social Media
Depop12.96×Fashion & Accessoires
Kia Sportage20.05×Cars & Mobility
Enterprise Rent-A-Car5.73×Cars & Mobility
Björk19.75×Music & Radio
Camila Cabello15.08×Music & Radio
Beetlejuice3.83×Movies & TV
Lorde12.9×Music & Radio
Apple Store5.94×Shopping
Charli XCX9.9×Music & Radio
Google News4.34×News
Capital One2.93×Business & Career
Anna Kendrick9.94×Movies & TV
Jared Leto9.14×Movies & TV
Ozzy Osbourne6.6×Music & Radio
Autism Awareness6.6×Health
StubHub6.39×Travel & Leisure
Dolls Kill14.58×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitski audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Early Adopter MentalityPOWER1.67
Design AffinityPREMIUM1.48
SustainabilityBALANCE1.47
MindfulnessBALANCE1.4
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Mitski
CountryShare
United States38.2%
Brazil7.3%
United Kingdom5.6%

See Mitski audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Mitski have in United States?

Mitski has an estimated audience of 1,153,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitski fans?

58.3% of Mitski fans are female, 41.7% are male, with an average age of 29.9 years.

Which brands do Mitski fans like most?

Mitski fans show strongest brand affinity for Indeed.com (5.52×), Melanie Martinez (singer) (26.14×), and Google Maps (4.9×) over the country average.

Where do Mitski fans live in United States?

Mitski fans in United States are most concentrated in California (reach 214,676), Texas (reach 138,494), and Florida (reach 76,110). These three regions account for the largest share of the active audience.

What other brands do Mitski fans also like?

Beyond Mitski itself, the audience over-indexes on Melanie Martinez (singer) (26.14×), Google Maps (4.9×), Depop (12.96×), and Kia Sportage (20.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.