Mitski Audience in United States

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Mitski has an estimated audience of 1,153,295 people in United States. 58.3% are female, 41.7% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Salman Khan, Tulare County, California, Home construction, Combat sport, Dog breed.

The average Mitski fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Salman Khan, Tulare County, California, Home construction, with strongest over-indexing on Salman Khan (20.77× the country average). Demographically, the Mitski audience skews more female with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Mitski fans

Demographic split for Mitski audience in United States
MetricValue
Female58.3%
Male41.7%
Average age29.9
Estimated audience size1,153,295

Audience persona

The typical Mitski fan in United States is more female, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Salman Khan.

Top regions in United States

Top regions ranked by reach for Mitski in United States
RegionReachAffinity
California214,6761.69×
Texas138,4941.4×
Florida76,1100.97×
New York74,3251.15×
Georgia45,9041.29×
Michigan43,0161.43×
Illinois39,7961.04×
Pennsylvania38,3630.99×
Ohio35,0360.99×
Maryland33,9701.71×
Virginia33,2191.18×
North Carolina33,0680.95×
Washington32,2761.4×
New Jersey30,3651.04×
Arizona28,5101.21×
Colorado27,6731.52×
Massachusetts25,2921.11×
Tennessee25,2041.09×
Oregon23,2141.76×
Indiana19,1690.91×
Missouri15,5520.84×
Alabama15,2170.94×
Minnesota14,3960.87×
Wisconsin13,4140.77×
South Carolina13,3570.77×
Oklahoma12,6030.98×
Nevada12,3611.11×
Louisiana12,1920.82×
Kentucky12,1200.84×
Connecticut12,0081.04×
Utah8,7590.85×
Arkansas7,7950.82×
Kansas7,6990.85×
Iowa6,8780.72×
Mississippi6,4590.68×
Hawaii5,3061.07×
New Mexico5,2150.9×
Washington, District of Columbia5,1781.49×
Nebraska4,3830.76×
West Virginia4,3130.8×
Idaho4,1760.72×
New Hampshire3,5910.79×
Rhode Island3,4170.93×
Maine3,3280.81×
Delaware2,6000.82×
Alaska2,4791×
Montana1,9390.61×
Vermont1,6090.79×
South Dakota1,5710.59×
North Dakota1,4990.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitski audience
BrandAffinityCategory
Salman Khan20.77×Movies & TV
Tulare County, California26.14×Travel & Leisure
Home construction2.56×Home & Garden
Combat sport2.43×Sports
Dog breed1.68×Pets & Animals
Guy Fieri4.91×Movies & TV
Historic site5.28×Arts & Culture
Elsword20.05×Games
Goop6.21×Internet & Social Media
Mathcore8.09×Music & Radio
Bank account2.4×Business & Career
Harlow11.26×Travel & Leisure
Pro-Ject3.64×Music & Radio
Yahoo Sports Fantasy6.24×
Product design1.69×Business & Career
Grinch3.2×Movies & TV
Stay at Home Mum10.55×Kids & Family
Home staging4.1×Home & Garden
UK garage4.2×Music & Radio
Fairy godmother5.69×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitski audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Early Adopter MentalityPOWER1.67
Design AffinityPREMIUM1.48
SustainabilityBALANCE1.47
MindfulnessBALANCE1.4
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Mitski
CountryShare
United States38.2%
Brazil7.3%
United Kingdom5.6%

See Mitski audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Mitski have in United States?

Mitski has an estimated audience of 1,153,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitski fans?

58.3% of Mitski fans are female, 41.7% are male, with an average age of 29.9 years.

Which brands do Mitski fans like most?

Mitski fans show strongest brand affinity for Salman Khan (20.77×), Tulare County, California (26.14×), and Home construction (2.56×) over the country average.

Where do Mitski fans live in United States?

Mitski fans in United States are most concentrated in California (reach 214,676), Texas (reach 138,494), and Florida (reach 76,110). These three regions account for the largest share of the active audience.

What other brands do Mitski fans also like?

Beyond Mitski itself, the audience over-indexes on Tulare County, California (26.14×), Home construction (2.56×), Combat sport (2.43×), and Dog breed (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.