Modern paganism Audience in United States
Modern paganism has an estimated audience of 357,468 people in United States. 76.6% are female, 23.4% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Voter registration, Product design, Dog breed, Cam Ward, Nationality.
The average Modern paganism fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voter registration, Product design, Dog breed, with strongest over-indexing on Voter registration (18.38× the country average). Demographically, the Modern paganism audience skews more female with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Modern paganism fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 32.0 |
| Estimated audience size | 357,468 |
Audience persona
The typical Modern paganism fan in United States is more female, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Voter registration.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,114 | 0.89× |
| Texas | 25,599 | 0.83× |
| Florida | 19,310 | 0.8× |
| New York | 17,623 | 0.88× |
| Pennsylvania | 11,647 | 0.97× |
| Ohio | 11,402 | 1.04× |
| Illinois | 11,331 | 0.95× |
| North Carolina | 10,532 | 0.98× |
| Georgia | 10,174 | 0.92× |
| Virginia | 9,105 | 1.05× |
| Michigan | 8,989 | 0.96× |
| Washington | 8,147 | 1.14× |
| Tennessee | 7,687 | 1.07× |
| Indiana | 7,092 | 1.09× |
| Arizona | 6,828 | 0.94× |
| New Jersey | 6,644 | 0.73× |
| Massachusetts | 6,589 | 0.94× |
| Colorado | 6,453 | 1.15× |
| Missouri | 6,439 | 1.12× |
| Oregon | 5,810 | 1.42× |
| Kentucky | 5,355 | 1.19× |
| Maryland | 5,337 | 0.87× |
| Minnesota | 5,164 | 1.01× |
| Wisconsin | 5,058 | 0.94× |
| Alabama | 4,809 | 0.96× |
| South Carolina | 4,751 | 0.88× |
| Oklahoma | 4,207 | 1.06× |
| Louisiana | 4,133 | 0.9× |
| Utah | 3,432 | 1.07× |
| Connecticut | 3,178 | 0.89× |
| Arkansas | 3,155 | 1.07× |
| Iowa | 3,085 | 1.05× |
| Kansas | 2,708 | 0.96× |
| Nevada | 2,559 | 0.74× |
| Mississippi | 2,324 | 0.79× |
| Idaho | 2,067 | 1.15× |
| New Mexico | 2,054 | 1.15× |
| West Virginia | 2,026 | 1.22× |
| New Hampshire | 2,020 | 1.43× |
| Nebraska | 1,978 | 1.1× |
| Maine | 1,568 | 1.22× |
| Hawaii | 1,364 | 0.89× |
| Montana | 1,159 | 1.17× |
| Rhode Island | 1,060 | 0.93× |
| Washington, District of Columbia | 905 | 0.84× |
| Alaska | 851 | 1.11× |
| North Dakota | 713 | 0.97× |
| Vermont | 667 | 1.06× |
| Delaware | 646 | 0.65× |
| Wyoming | 604 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voter registration | 18.38× | Politics & Society |
| Product design | 4.47× | Business & Career |
| Dog breed | 1.68× | Pets & Animals |
| Cam Ward | 5.03× | Sports |
| Nationality | 2.3× | Politics & Society |
| Collectable | 1.65× | Kids & Family |
| Electrolyte | 4.48× | Health |
| UK garage | 4.89× | Music & Radio |
| Halsey, Oregon | 7.19× | Travel & Leisure |
| 3D printing | 1.97× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.78× | Sports |
| Monmouth County, New Jersey | 7.44× | Travel & Leisure |
| Israel | 1.54× | Travel & Leisure |
| Isometric exercise | 6.16× | Sports |
| Jesse Plemons | 2.32× | Movies & TV |
| Staycation | 2.09× | Home & Garden |
| Wikia | 2.11× | Internet & Social Media |
| Home staging | 3.22× | Home & Garden |
| Kendra Scott | 1.78× | Fashion & Accessoires |
| Kento Yamazaki | 6.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.12 |
| Mindfulness | BALANCE | 3.62 |
| Community Orientation | OPEN | 1.95 |
| Pet Ownership | JOY | 1.83 |
| Travelling | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.4% |
| United Kingdom | 7.4% |
| Italy | 7.2% |
See Modern paganism audiences in other countries
More Religion audiences in United States
- Jesus (55,338,527)
- Judaism (12,703,841)
- Hinduism (9,759,497)
- Haitian Vodou (5,068,339)
- Lutheranism (3,848,628)
Frequently asked questions
How many fans does Modern paganism have in United States?
Modern paganism has an estimated audience of 357,468 people in United States, concentrated in California and Texas.
What is the gender split and age of Modern paganism fans?
76.6% of Modern paganism fans are female, 23.4% are male, with an average age of 32.0 years.
Which brands do Modern paganism fans like most?
Modern paganism fans show strongest brand affinity for Voter registration (18.38×), Product design (4.47×), and Dog breed (1.68×) over the country average.
Where do Modern paganism fans live in United States?
Modern paganism fans in United States are most concentrated in California (reach 35,114), Texas (reach 25,599), and Florida (reach 19,310). These three regions account for the largest share of the active audience.
What other brands do Modern paganism fans also like?
Beyond Modern paganism itself, the audience over-indexes on Product design (4.47×), Dog breed (1.68×), Cam Ward (5.03×), and Nationality (2.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Modern paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.