Rascasse Audience Intelligence

Modern paganism Audience in United States

A data profile of the people who buy, follow and care about Modern paganism in United States — modelled from more than twelve digital signal sources. Modern paganism has an estimated audience of 357,468 people in United States.

#14among Religion in United States#12778among Topic in United States#2456in Politics & Society

The average Modern paganism fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Goth subculture, Air France, with strongest over-indexing on International education (29.81× the country average).

Demographically, the Modern paganism audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modern paganism fan in United States is more female, around 32.0 years old, with strong Mindfulness tendencies and a notable affinity for International education.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modern paganism profile in United States.

Audience size
357K
in United States
Gender
76.6%♀
23.4% male
Age
32.0
average years
Country rank
#44128
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modern paganism fans

76.6% are female, 23.4% are male, average age 32.0.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Modern paganism audience in United States
MetricValue
Female76.6%
Male23.4%
Average age32.0
Estimated audience size357,468
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Modern paganism audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Modern paganism audience comes from United States.

Worldwide audience distribution share by country for Modern paganism
CountryShare
United States51.3%
United Kingdom7.4%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modern paganism audience in United States is strongest.

Fig. 05

Top regions by affinity

Modern paganism fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.29×
02Kentucky~5K1.14×
03New Hampshire~2K1.14×
04Maine~1K1.11×
05Washington~8K1.09×
06West Virginia~2K1.09×
07Missouri~6K1.08×
08Utah~3K1.08×
09Idaho~2K1.08×
10Vermont<1K1.08×
11Oklahoma~4K1.07×
12Colorado~6K1.06×
13Iowa~3K1.06×
14New Mexico~2K1.05×
15Montana~1K1.05×
16Nebraska~2K1.04×
17Alaska<1K1.04×
18Indiana~7K1.03×
19Arkansas~3K1.03×
20North Dakota<1K1.03×
21Virginia~9K1.02×
22Tennessee~7K1.01×
23Minnesota~5K1.01×
24North Carolina~10K1.00×
25Kansas~3K1.00×
26Ohio~10K0.99×
27Michigan~9K0.99×
28Pennsylvania~10K0.97×
29Alabama~5K0.97×
30Rhode Island~1K0.97×
31Hawaii~1K0.96×
32South Dakota<1K0.96×
33Wisconsin~5K0.95×
34Arizona~7K0.94×
35Massachusetts~7K0.94×
36South Carolina~5K0.94×
37Louisiana~4K0.94×
38Georgia~10K0.92×
39Connecticut~3K0.92×
40Mississippi~3K0.92×
41Washington, District of Columbia<1K0.92×
42Delaware<1K0.92×
43Illinois~10K0.90×
44Maryland~5K0.88×
45Nevada~3K0.88×
46Texas~30K0.87×
47California~30K0.85×
48New York~20K0.84×
49New Jersey~7K0.80×
50Florida~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Modern paganism, United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modern paganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modern paganism audience
#·InterestCategoryAffinity×
01International educationBusiness & Career29.81×
02Cultural tourismTravel & Leisure24.27×
03Air FranceTravel & Leisure15.43×
04ClairvoyancePolitics & Society11.21×
05Goth subcultureFashion & Accessoires11.08×
06Gypsy styleFashion & Accessoires8.68×
07Disneyland ParisTravel & Leisure8.47×
08Gothic fashionFashion & Accessoires7.23×
09TarotHealth6.98×
10Brittany SnowMovies & TV6.85×
11HinduismPolitics & Society6.69×
12Bohemian styleFashion & Accessoires6.39×
13Watercolor paintingArts & Culture4.73×
14Self-awarenessHealth4.57×
15Self-loveHealth4.04×
16Broadway theatreTravel & Leisure3.80×
17EtsyFashion & Accessoires3.13×
18VeganismFood & Beverages2.51×
19Beauty salonsBeauty & Wellness2.26×
20CookingFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modern paganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modern paganism audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.90×
Community OrientationOPEN2.61×
Pet OwnershipJOY2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modern paganism audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
DIY MentalityTHRILL0.95×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modern paganism have in United States?

Modern paganism has an estimated audience of 357,468 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modern paganism fans?

76.6% of Modern paganism fans are female, 23.4% are male, with an average age of 32.0 years.

03

Which brands do Modern paganism fans like most?

Modern paganism fans show strongest brand affinity for International education (29.81×), Goth subculture (11.08×), and Air France (15.43×) over the country average.

04

Where do Modern paganism fans live in United States?

Modern paganism fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Modern paganism fans also like?

Beyond Modern paganism itself, the audience over-indexes on Goth subculture (11.08×), Air France (15.43×), Clairvoyance (11.21×), and Gothic fashion (7.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Modern paganism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modern paganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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