Rascasse Audience Intelligence

Monkey D. Luffy Audience in United States

A data profile of the people who buy, follow and care about Monkey D. Luffy in United States — modelled from more than twelve digital signal sources. Monkey D. Luffy has an estimated audience of 1,962,773 people in United States.

#55among Fictional Character in United States#247in Literature

The average Monkey D. Luffy fan in United States is 22.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Rick and Morty, Pokémon, with strongest over-indexing on Anime and manga fandom (16.28× the country average).

Demographically, the Monkey D. Luffy audience skews more male with an average age of 22.8, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monkey D. Luffy fan in United States is more male, around 22.8 years old, with strong Patriotism tendencies and a notable affinity for Anime and manga fandom.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monkey D. Luffy profile in United States.

Audience size
2M
in United States
Gender
31.0%♀
69.0% male
Age
22.8
average years
Country rank
#14453
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monkey D. Luffy fans

31.0% are female, 69.0% are male, average age 22.8.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Monkey D. Luffy audience in United States
MetricValue
Female31.0%
Male69.0%
Average age22.8
Estimated audience size1,962,773
Fig. 03

Age distribution

Ø 22.8
average years
Age distribution of the Monkey D. Luffy audience in United States
Age bracketShare%
16-1974%
20-2919%
30-394%
40-492%
50+1%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Monkey D. Luffy audience comes from United States.

Worldwide audience distribution share by country for Monkey D. Luffy
CountryShare
United States36.8%
France7.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monkey D. Luffy audience in United States is strongest.

Fig. 05

Top regions by affinity

Monkey D. Luffy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.45×
02Texas~200K1.30×
03California~300K1.21×
04Florida~200K1.21×
05Georgia~70K1.16×
06Oklahoma~20K1.14×
07Nevada~20K1.14×
08Utah~20K1.12×
09Virginia~50K1.11×
10Washington~40K1.11×
11Arizona~40K1.10×
12Arkansas~20K1.10×
13Kentucky~30K1.09×
14Indiana~40K1.08×
15North Carolina~60K1.07×
16Maryland~40K1.07×
17Connecticut~20K1.07×
18New Jersey~50K1.05×
19Louisiana~30K1.05×
20Alaska~4K1.04×
21Pennsylvania~70K1.02×
22Oregon~20K1.02×
23Kansas~20K1.02×
24New Mexico~10K1.01×
25Missouri~30K1.00×
26South Carolina~30K1.00×
27Colorado~30K0.98×
28Alabama~30K0.98×
29Mississippi~20K0.98×
30Rhode Island~6K0.98×
31Ohio~60K0.97×
32Michigan~50K0.97×
33New York~100K0.96×
34Illinois~60K0.96×
35Tennessee~40K0.96×
36Massachusetts~40K0.96×
37Nebraska~9K0.96×
38Delaware~5K0.96×
39West Virginia~9K0.95×
40Idaho~9K0.94×
41Minnesota~30K0.91×
42Iowa~10K0.89×
43New Hampshire~7K0.87×
44Maine~6K0.86×
45South Dakota~4K0.86×
46Wisconsin~30K0.85×
47North Dakota~3K0.84×
48Vermont~3K0.80×
49Montana~4K0.77×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Monkey D. Luffy, United States
0.74×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monkey D. Luffy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monkey D. Luffy audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames31.12×
02One-Punch ManLiterature30.70×
03International educationBusiness & Career30.28×
04Cyberpunk 2077Games22.02×
05Rick and MortyMovies & TV20.21×
06Rosie O'DonnellMovies & TV20.00×
07TokyoTravel & Leisure16.94×
08Toyota SupraCars & Mobility16.84×
09Anime and manga fandomLiterature16.28×
10Portrait paintingArts & Culture15.88×
11Disneyland ParisTravel & Leisure14.47×
12Dungeons & DragonsGames14.44×
13PokémonGames13.66×
14Collectible card gameGames12.79×
15Watercolor paintingArts & Culture9.79×
16Abstract artArts & Culture9.15×
17Broadway theatreTravel & Leisure8.23×
18MangaLiterature8.12×
19Video gamesGames4.38×
20Consumer electronicsTechnology & Electronics2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monkey D. Luffy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monkey D. Luffy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
MindfulnessBALANCE1.68×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monkey D. Luffy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Career OrientationPOWER0.64×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monkey D. Luffy have in United States?

Monkey D. Luffy has an estimated audience of 1,962,773 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monkey D. Luffy fans?

31.0% of Monkey D. Luffy fans are female, 69.0% are male, with an average age of 22.8 years.

03

Which brands do Monkey D. Luffy fans like most?

Monkey D. Luffy fans show strongest brand affinity for Anime and manga fandom (16.28×), Rick and Morty (20.21×), and Pokémon (13.66×) over the country average.

04

Where do Monkey D. Luffy fans live in United States?

Monkey D. Luffy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Monkey D. Luffy fans also like?

Beyond Monkey D. Luffy itself, the audience over-indexes on Rick and Morty (20.21×), Pokémon (13.66×), International education (30.28×), and Pokémon Trading Card Game (31.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monkey D. Luffy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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