Morchella Audience in United States
Morchella has an estimated audience of 660,110 people in United States. 39.3% are female, 60.7% are male, average age 41.7. Top regions: Oregon, California, New York. Top brand affinities: Pillow, MK, 3D printing, Israel, Elsword.
The average Morchella fan in United States is 41.7 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, California, New York. Top brand affinities include Pillow, MK, 3D printing, with strongest over-indexing on Pillow (2.22× the country average). Demographically, the Morchella audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Morchella fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 41.7 |
| Estimated audience size | 660,110 |
Audience persona
The typical Morchella fan in United States is more male, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oregon | 66,293 | 8.76× |
| California | 53,385 | 0.74× |
| New York | 27,214 | 0.74× |
| Washington | 24,353 | 1.84× |
| Texas | 21,517 | 0.38× |
| Florida | 18,441 | 0.41× |
| Illinois | 17,263 | 0.79× |
| Michigan | 16,813 | 0.97× |
| Ohio | 15,421 | 0.76× |
| Pennsylvania | 14,919 | 0.67× |
| Wisconsin | 12,070 | 1.22× |
| North Carolina | 11,797 | 0.59× |
| Georgia | 10,824 | 0.53× |
| Missouri | 10,444 | 0.98× |
| Minnesota | 10,394 | 1.1× |
| Virginia | 9,774 | 0.61× |
| Indiana | 8,722 | 0.72× |
| Tennessee | 8,525 | 0.64× |
| Massachusetts | 7,973 | 0.61× |
| Colorado | 7,386 | 0.71× |
| Oklahoma | 6,684 | 0.91× |
| New Jersey | 6,645 | 0.4× |
| Iowa | 6,472 | 1.19× |
| Kentucky | 6,400 | 0.77× |
| Alabama | 5,851 | 0.63× |
| Maryland | 5,195 | 0.46× |
| Arizona | 4,481 | 0.33× |
| West Virginia | 4,291 | 1.4× |
| Kansas | 4,281 | 0.82× |
| Arkansas | 4,064 | 0.75× |
| South Carolina | 3,906 | 0.39× |
| Connecticut | 3,872 | 0.58× |
| Idaho | 3,646 | 1.1× |
| Louisiana | 3,328 | 0.39× |
| Nevada | 3,296 | 0.52× |
| Utah | 3,234 | 0.55× |
| Mississippi | 2,703 | 0.5× |
| Montana | 2,538 | 1.39× |
| Nebraska | 2,354 | 0.71× |
| Maine | 2,320 | 0.98× |
| Alaska | 2,227 | 1.58× |
| Vermont | 2,149 | 1.85× |
| New Hampshire | 2,121 | 0.82× |
| New Mexico | 2,067 | 0.62× |
| Washington, District of Columbia | 2,031 | 1.02× |
| South Dakota | 1,916 | 1.26× |
| North Dakota | 1,866 | 1.38× |
| Hawaii | 1,817 | 0.64× |
| Wyoming | 1,666 | 1.7× |
| Rhode Island | 1,639 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.22× | Home & Garden |
| MK | 3.83× | Music & Radio |
| 3D printing | 2.28× | Technology & Electronics |
| Israel | 1.57× | Travel & Leisure |
| Elsword | 11.4× | Games |
| Sinaloa | 2.52× | Travel & Leisure |
| JDSU | 1.57× | Business & Career |
| ABC 7 Chicago | 2.12× | Movies & TV |
| Fairy godmother | 3.35× | Literature |
| Governor of Michigan | 3.23× | Politics & Society |
| WESH | 2.12× | Movies & TV |
| Home staging | 2.27× | Home & Garden |
| Urban horticulture | 1.53× | Home & Garden |
| Goop | 2.09× | Internet & Social Media |
| HydraFacial | 3.16× | Beauty & Wellness |
| Life of Pi | 3.57× | Movies & TV |
| headspace | 3.35× | Health |
| Voter registration | 1.64× | Politics & Society |
| Wok | 2.22× | Food & Beverages |
| Keith Stanfield | 2.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Convenience Orientation | PREMIUM | 1.32 |
| Individualism | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.22 |
| DIY Mentality | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.7% |
| Germany | 25.2% |
| Spain | 1.5% |
See Morchella audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Morchella have in United States?
Morchella has an estimated audience of 660,110 people in United States, concentrated in Oregon and California.
What is the gender split and age of Morchella fans?
39.3% of Morchella fans are female, 60.7% are male, with an average age of 41.7 years.
Which brands do Morchella fans like most?
Morchella fans show strongest brand affinity for Pillow (2.22×), MK (3.83×), and 3D printing (2.28×) over the country average.
Where do Morchella fans live in United States?
Morchella fans in United States are most concentrated in Oregon (reach 66,293), California (reach 53,385), and New York (reach 27,214). These three regions account for the largest share of the active audience.
What other brands do Morchella fans also like?
Beyond Morchella itself, the audience over-indexes on MK (3.83×), 3D printing (2.28×), Israel (1.57×), and Elsword (11.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Morchella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.