Moss Audience in United States

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Moss has an estimated audience of 823,501 people in United States. 59.5% are female, 40.5% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Graham Greene, Nasal cavity, Tierra Cali, Nick Jr. (Australia), Cadena SER.

The average Moss fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Graham Greene, Nasal cavity, Tierra Cali, with strongest over-indexing on Graham Greene (2.17× the country average). Demographically, the Moss audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Moss fans

Demographic split for Moss audience in United States
MetricValue
Female59.5%
Male40.5%
Average age40.0
Estimated audience size823,501

Audience persona

The typical Moss fan in United States is more female, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Moss in United States
RegionReachAffinity
California128,2221.42×
Texas87,4491.24×
Florida77,4241.39×
New York50,6701.1×
Georgia32,1991.27×
Illinois30,2951.1×
North Carolina26,7681.08×
Pennsylvania26,7270.96×
Virginia24,1231.2×
Washington23,2131.41×
Ohio22,0840.87×
Michigan21,7861.01×
New Jersey21,0641.01×
Tennessee17,6561.07×
Massachusetts16,3761.01×
Arizona15,0830.9×
Indiana13,0190.87×
Maryland12,9940.92×
South Carolina12,9651.05×
Missouri12,4840.94×
Alabama12,2851.07×
Colorado11,7010.9×
Louisiana11,6581.1×
Oregon10,8541.15×
Wisconsin10,3230.83×
Minnesota10,2970.87×
Kentucky10,2841×
Connecticut9,1981.11×
Oklahoma8,7970.96×
Utah7,8501.06×
Mississippi7,7461.14×
Arkansas7,5571.11×
Nevada7,2090.91×
Iowa6,1990.91×
Kansas5,9390.92×
Idaho4,2841.04×
Hawaii3,8361.08×
West Virginia3,5580.93×
New Mexico3,3590.81×
Nebraska3,2740.79×
New Hampshire2,7110.84×
Rhode Island2,6091×
Maine2,5890.88×
Washington, District of Columbia2,3090.93×
Montana2,0940.92×
Alaska1,7290.98×
Delaware1,6900.74×
Vermont1,4561.01×
South Dakota1,3480.71×
North Dakota1,3120.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moss audience
BrandAffinityCategory
Graham Greene2.17×Literature
Nasal cavity2.26×Health
Tierra Cali1.52×Travel & Leisure
Nick Jr. (Australia)1.67×Kids & Family
Cadena SER2.18×Music & Radio
Finding Your Roots1.52×Movies & TV
Bulacan2.09×Travel & Leisure
Otto Graham2.32×Sports
Austin3601.51×Sports
Intraocular lens1.53×Health
Pat's King of Steaks1.53×
The Radiators (American band)2.17×Music & Radio
Jebel Ali Free Zone3.91×Business & Career
Cagayan1.72×Travel & Leisure
henry louis gates jr1.68×Movies & TV
JBPM3.67×
Cadaqués1.95×Travel & Leisure
Reason Foundation2.1×Politics & Society
Lockport, Illinois1.5×Shopping
cazin.net2.02×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moss audience
TraitClusterScore
Sports ActivityPOWER1.36
Luxury OrientationPREMIUM1.35
Urban LifestyleOPEN1.3
SustainabilityBALANCE1.27
ExtroversionTHRILL1.19
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Moss
CountryShare
United States21.2%
France16.6%
United Kingdom14.8%

See Moss audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Moss have in United States?

Moss has an estimated audience of 823,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Moss fans?

59.5% of Moss fans are female, 40.5% are male, with an average age of 40.0 years.

Which brands do Moss fans like most?

Moss fans show strongest brand affinity for Graham Greene (2.17×), Nasal cavity (2.26×), and Tierra Cali (1.52×) over the country average.

Where do Moss fans live in United States?

Moss fans in United States are most concentrated in California (reach 128,222), Texas (reach 87,449), and Florida (reach 77,424). These three regions account for the largest share of the active audience.

What other brands do Moss fans also like?

Beyond Moss itself, the audience over-indexes on Nasal cavity (2.26×), Tierra Cali (1.52×), Nick Jr. (Australia) (1.67×), and Cadena SER (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.