Rascasse Audience Intelligence

Moss Audience in United States

Name: Moss — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Moss in United States — modelled from more than twelve digital signal sources. Moss has an estimated audience of 823,501 people in United States.

#12among Plant in United States #9413among Topic in United States #1220in Home & Garden

The average Moss fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teyana Taylor, GameStop, Internet celebrity, with strongest over-indexing on Teyana Taylor (3.81× the country average).

Demographically, the Moss audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moss fan in United States is more female, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Teyana Taylor.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moss profile in United States.

Audience size

824K

in United States

Gender

59.5%♀

40.5% male

Age

40.0

average years

Country rank

#26953

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Moss fans

59.5% are female, 40.5% are male, average age 40.0.

Fig. 02

Gender split

59.5%

Female

40.5%

Male

Demographic split for Moss audience in United States
Metric	Value
Female	59.5%
Male	40.5%
Average age	40.0
Estimated audience size	823,501

Fig. 03

Age distribution

Age distribution of the Moss audience in United States
Age bracket	Share	%
16-19		20%
20-29		16%
30-39		19%
40-49		25%
50+		20%

Fig. 04

Worldwide distribution

18.7%

of the worldwide Moss audience comes from United States.

Worldwide audience distribution share by country for Moss
Country	Share
United States	18.7%
France	14.6%
United Kingdom	13.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moss audience in United States is strongest.

Fig. 05

Top regions by affinity

Moss fans by region: top regions in United States
#	Region	Reach	×
01	Washington	~20K	1.44×
02	California	~100K	1.32×
03	Georgia	~30K	1.30×
04	Florida	~70K	1.27×
05	Virginia	~30K	1.26×
06	Texas	~90K	1.25×
07	Mississippi	~8K	1.19×
08	Illinois	~30K	1.11×
09	Oregon	~10K	1.11×
10	North Carolina	~30K	1.09×
11	Hawaii	~4K	1.09×
12	Utah	~8K	1.08×
13	Idaho	~4K	1.06×
14	Louisiana	~10K	1.05×
15	Arkansas	~7K	1.05×
16	Alaska	~2K	1.05×
17	Tennessee	~20K	1.04×
18	Alabama	~10K	1.04×
19	South Carolina	~10K	1.01×
20	Vermont	~1K	1.01×
21	New York	~50K	1.00×
22	Kentucky	~10K	1.00×
23	Connecticut	~8K	1.00×
24	Pennsylvania	~30K	0.97×
25	New Jersey	~20K	0.97×
26	New Mexico	~4K	0.97×
27	Massachusetts	~20K	0.96×
28	Oklahoma	~9K	0.96×
29	Kansas	~6K	0.96×
30	West Virginia	~4K	0.96×
31	Michigan	~20K	0.95×
32	Rhode Island	~2K	0.95×
33	Montana	~2K	0.95×
34	North Dakota	~2K	0.95×
35	Missouri	~10K	0.93×
36	Maine	~3K	0.93×
37	South Dakota	~2K	0.93×
38	Indiana	~10K	0.92×
39	Iowa	~6K	0.92×
40	Nebraska	~4K	0.90×
41	Maryland	~10K	0.89×
42	Colorado	~10K	0.88×
43	Nevada	~7K	0.88×
44	Arizona	~10K	0.87×
45	Minnesota	~10K	0.87×
46	New Hampshire	~3K	0.87×
47	Ohio	~20K	0.86×
48	Washington, District of Columbia	~2K	0.86×
49	Wisconsin	~10K	0.84×
50	Delaware	~2K	0.82×

Affinity by region — Moss, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moss audience
#	Interest	Category	×
01	Teyana Taylor	Movies & TV	3.81×
02	Katt Williams	Movies & TV	2.67×
03	Tyler Perry	Movies & TV	2.64×
04	Holiday Inn Express	Travel & Leisure	2.04×
05	Internet celebrity	Internet & Social Media	1.91×
06	Holiday Inn	Travel & Leisure	1.86×
07	GameStop	Games	1.85×
08	Art Deco	Arts & Culture	1.82×
09	Non-alcoholic beverage	Food & Beverages	1.81×
10	Garden centre	Home & Garden	1.75×
11	Private equity	Business & Career	1.73×
12	Tom Hardy	Movies & TV	1.72×
13	Lane Bryant	Fashion & Accessoires	1.67×
14	Red Lobster	Food & Beverages	1.65×
15	Minnesota Wild	Sports	1.65×
16	New Orleans Pelicans	Sports	1.54×
17	Employment agency	Business & Career	1.53×
18	Henry Cavill	Movies & TV	1.53×
19	Irish whiskey	Food & Beverages	1.53×
20	Toronto Blue Jays	Sports	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Moss audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.55×
Community Orientation	OPEN	1.23×
Individualism	JOY	1.23×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Moss audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.73×
Social Media Usage	JOY	0.75×
Mindfulness	BALANCE	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Moss have in United States?

Moss has an estimated audience of 823,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Moss fans?

59.5% of Moss fans are female, 40.5% are male, with an average age of 40.0 years.

Which brands do Moss fans like most?

Moss fans show strongest brand affinity for Teyana Taylor (3.81×), GameStop (1.85×), and Internet celebrity (1.91×) over the country average.

Where do Moss fans live in United States?

Moss fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Moss fans also like?

Beyond Moss itself, the audience over-indexes on GameStop (1.85×), Internet celebrity (1.91×), Non-alcoholic beverage (1.81×), and Tyler Perry (2.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Moss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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