Mothers Against Drunk Driving Audience in United States

Mothers Against Drunk Driving logo

Mothers Against Drunk Driving has an estimated audience of 423,718 people in United States. 58.8% are female, 41.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Mothers Against Drunk Driving fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mothers Against Drunk Driving audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Mothers Against Drunk Driving fans

Demographic split for Mothers Against Drunk Driving audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.7
Estimated audience size423,718

Audience persona

The typical Mothers Against Drunk Driving fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mothers Against Drunk Driving in United States
RegionReachAffinity
California58,3711.25×
Texas43,3481.19×
Florida28,3470.99×
New York18,5180.78×
Georgia14,3021.1×
Illinois13,6560.97×
Colorado12,0231.8×
Arizona11,7751.36×
Michigan11,7041.06×
Maryland11,6211.6×
Pennsylvania10,7980.76×
North Carolina10,4740.82×
Massachusetts10,0851.21×
Ohio10,0800.77×
Virginia9,3790.91×
Minnesota9,1011.5×
Tennessee8,8621.04×
Missouri8,4531.24×
Louisiana6,9971.28×
New Jersey6,9240.64×
Washington6,8130.8×
Indiana6,7440.87×
Connecticut6,4071.51×
South Carolina6,1610.97×
Wisconsin5,2360.82×
Alabama4,4360.75×
Kentucky4,1570.78×
Oregon3,9670.82×
Oklahoma3,7920.81×
Nevada3,7490.91×
Kansas3,6561.09×
Mississippi3,3920.97×
New Mexico3,2071.51×
Utah3,1950.84×
Idaho3,1721.49×
Arkansas2,9330.84×
Iowa2,7670.79×
Nebraska2,3201.09×
Hawaii1,8120.99×
Washington, District of Columbia1,6711.31×
Rhode Island1,5891.18×
West Virginia1,2700.64×
New Hampshire1,0770.64×
Maine1,0390.68×
South Dakota9300.95×
Montana8930.76×
North Dakota7800.9×
Delaware7180.61×
Wyoming6951.11×
Alaska5400.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mothers Against Drunk Driving audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.59×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.87×Travel & Leisure
edureka17.65×Business & Career
Evan Tanner16.6×Sports
Glasgow, Kentucky11.49×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.72×Sports
Étouffée9.77×Food & Beverages
Holly Hagan17.22×Movies & TV
War on Terror2.81×Politics & Society
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)17.29×Movies & TV
Buying a House2.38×Home & Garden
Graham Coxon10.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mothers Against Drunk Driving audience
TraitClusterScore
ExtroversionTHRILL1.31
Urban LifestyleOPEN1.21
Need for SecurityCONSERVATISM1.2
Career OrientationPOWER1.12
Quality AwarenessPREMIUM1.06
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Mothers Against Drunk Driving
CountryShare
United States66.9%
Italy5.4%
Canada4.9%

See Mothers Against Drunk Driving audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Mothers Against Drunk Driving have in United States?

Mothers Against Drunk Driving has an estimated audience of 423,718 people in United States, concentrated in California and Texas.

What is the gender split and age of Mothers Against Drunk Driving fans?

58.8% of Mothers Against Drunk Driving fans are female, 41.2% are male, with an average age of 38.7 years.

Which brands do Mothers Against Drunk Driving fans like most?

Mothers Against Drunk Driving fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.59×) over the country average.

Where do Mothers Against Drunk Driving fans live in United States?

Mothers Against Drunk Driving fans in United States are most concentrated in California (reach 58,371), Texas (reach 43,348), and Florida (reach 28,347). These three regions account for the largest share of the active audience.

What other brands do Mothers Against Drunk Driving fans also like?

Beyond Mothers Against Drunk Driving itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.59×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mothers Against Drunk Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.