Mountain hut Audience in United States
Mountain hut has an estimated audience of 710,424 people in United States. 44.3% are female, 55.7% are male, average age 45.2. Top regions: New York, California, Texas. Top brand affinities: Alaska, Sailor, Minnesota, Pillow, Unique Gifts.
The average Mountain hut fan in United States is 45.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Alaska, Sailor, Minnesota, with strongest over-indexing on Alaska (1.92× the country average). Demographically, the Mountain hut audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mountain hut fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 45.2 |
| Estimated audience size | 710,424 |
Audience persona
The typical Mountain hut fan in United States is more male, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 168,279 | 4.24× |
| California | 29,941 | 0.38× |
| Texas | 13,714 | 0.22× |
| Colorado | 11,014 | 0.98× |
| Virginia | 10,434 | 0.6× |
| Washington | 9,467 | 0.66× |
| Florida | 9,195 | 0.19× |
| Oregon | 7,839 | 0.96× |
| Massachusetts | 7,112 | 0.51× |
| Pennsylvania | 7,010 | 0.29× |
| Mississippi | 6,272 | 1.07× |
| New Jersey | 5,679 | 0.31× |
| Arizona | 5,633 | 0.39× |
| Alabama | 5,624 | 0.57× |
| Illinois | 5,589 | 0.24× |
| Louisiana | 5,577 | 0.61× |
| Arkansas | 5,572 | 0.95× |
| Oklahoma | 5,449 | 0.69× |
| Kentucky | 5,363 | 0.6× |
| Tennessee | 5,358 | 0.38× |
| North Carolina | 5,190 | 0.24× |
| West Virginia | 5,178 | 1.57× |
| Alaska | 5,167 | 3.4× |
| Georgia | 5,148 | 0.24× |
| Maryland | 5,023 | 0.41× |
| Missouri | 5,019 | 0.44× |
| South Carolina | 4,910 | 0.46× |
| Minnesota | 4,899 | 0.48× |
| Ohio | 4,800 | 0.22× |
| Indiana | 4,784 | 0.37× |
| Kansas | 4,783 | 0.85× |
| Idaho | 4,782 | 1.34× |
| Michigan | 4,778 | 0.26× |
| Wisconsin | 4,753 | 0.44× |
| Utah | 4,743 | 0.75× |
| Hawaii | 4,568 | 1.5× |
| Iowa | 4,541 | 0.78× |
| Connecticut | 4,519 | 0.63× |
| Montana | 4,505 | 2.29× |
| New Hampshire | 4,267 | 1.52× |
| Wyoming | 4,189 | 3.98× |
| Nebraska | 4,178 | 1.17× |
| New Mexico | 4,156 | 1.17× |
| Nevada | 4,143 | 0.6× |
| Rhode Island | 4,120 | 1.82× |
| Maine | 4,117 | 1.62× |
| Vermont | 4,052 | 3.25× |
| Washington, District of Columbia | 2,886 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.92× | Travel & Leisure |
| Sailor | 4.55× | Travel & Leisure |
| Minnesota | 1.57× | Travel & Leisure |
| Pillow | 1.69× | Home & Garden |
| Unique Gifts | 1.65× | Shopping |
| JDSU | 1.84× | Business & Career |
| Nebraska | 1.57× | Travel & Leisure |
| Voter registration | 2.75× | Politics & Society |
| Birthday Gifts | 1.55× | Kids & Family |
| Home staging | 2.52× | Home & Garden |
| Fairy godmother | 3.44× | Literature |
| edureka | 16.53× | Business & Career |
| Cherish (group) | 4.67× | Music & Radio |
| Governor of Michigan | 3× | Politics & Society |
| Corona (band) | 2.3× | Music & Radio |
| Public speaking | 1.57× | Politics & Society |
| Grand Prairie, Texas | 2.91× | Travel & Leisure |
| Hibachi | 2.94× | Food & Beverages |
| Stamp collecting | 1.73× | Home & Garden |
| Goop | 1.93× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.9 |
| Sports Activity | POWER | 1.54 |
| Patriotism | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 26.5% |
| United States | 15.4% |
| Poland | 9.8% |
See Mountain hut audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mountain hut have in United States?
Mountain hut has an estimated audience of 710,424 people in United States, concentrated in New York and California.
What is the gender split and age of Mountain hut fans?
44.3% of Mountain hut fans are female, 55.7% are male, with an average age of 45.2 years.
Which brands do Mountain hut fans like most?
Mountain hut fans show strongest brand affinity for Alaska (1.92×), Sailor (4.55×), and Minnesota (1.57×) over the country average.
Where do Mountain hut fans live in United States?
Mountain hut fans in United States are most concentrated in New York (reach 168,279), California (reach 29,941), and Texas (reach 13,714). These three regions account for the largest share of the active audience.
What other brands do Mountain hut fans also like?
Beyond Mountain hut itself, the audience over-indexes on Sailor (4.55×), Minnesota (1.57×), Pillow (1.69×), and Unique Gifts (1.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mountain hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.