Mrs. Fields Audience in United States

Mrs. Fields logo

Mrs. Fields has an estimated audience of 604,410 people in United States. 74.4% are female, 25.6% are male, average age 37.3. Top regions: California, Florida, New York. Top brand affinities: Lulu 黃路梓茵, Mothercare, Bugatti Chiron, Arco Iris, Ichiro Suzuki.

The average Mrs. Fields fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Lulu 黃路梓茵, Mothercare, Bugatti Chiron, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Mrs. Fields audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mrs. Fields fans

Demographic split for Mrs. Fields audience in United States
MetricValue
Female74.4%
Male25.6%
Average age37.3
Estimated audience size604,410

Audience persona

The typical Mrs. Fields fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Mrs. Fields in United States
RegionReachAffinity
California168,7962.54×
Florida48,9291.2×
New York47,8261.42×
Illinois43,4932.16×
Texas41,4750.8×
Michigan26,6181.68×
New Jersey26,6151.73×
Pennsylvania21,1551.04×
Ohio17,4690.94×
North Carolina14,6410.81×
Virginia13,2930.9×
Massachusetts13,1891.11×
Maryland12,8221.23×
Georgia12,8000.69×
Washington12,7231.05×
Arizona12,5281.02×
Missouri10,9241.12×
Indiana10,7790.98×
Colorado10,6361.12×
Tennessee9,7800.81×
Nevada9,3841.61×
Utah9,3071.72×
Louisiana8,6951.12×
Wisconsin8,2690.91×
Connecticut7,7881.28×
Minnesota6,5450.76×
South Carolina6,2820.69×
Oregon5,7350.83×
Alabama5,5770.66×
Oklahoma5,4920.82×
Kentucky5,1570.68×
Hawaii4,9531.91×
Kansas3,8780.81×
Mississippi3,2430.65×
Arkansas3,0040.6×
Iowa2,9600.59×
Idaho2,6360.87×
New Hampshire2,4291.02×
Delaware2,1971.32×
West Virginia1,9270.68×
New Mexico1,7810.59×
Washington, District of Columbia1,6880.93×
Nebraska1,5890.52×
Rhode Island1,5500.81×
Maine1,4990.69×
Alaska1,1330.88×
Montana9060.54×
North Dakota7230.58×
South Dakota6350.45×
Vermont5950.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mrs. Fields audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Mothercare19.35×Kids & Family
Bugatti Chiron21.82×Cars & Mobility
Arco Iris33.62×Music & Radio
Ichiro Suzuki17.11×Sports
Certified diabetes educator20×Business & Career
Home Delivery4.49×Food & Beverages
Surf kayaking18.27×Sports
Mount Kilimanjaro17.28×Travel & Leisure
Natural gas field52.5×Cars & Mobility
Iowa River24.43×Travel & Leisure
Natural rubber1.75×Cars & Mobility
Elsword12.27×Games
Cachorro3.89×Pets & Animals
Pillow1.52×Home & Garden
Nebraska1.72×Travel & Leisure
JC Whitney10.17×Shopping
Kansas1.58×Travel & Leisure
Sub Zero (Official)5.71×Literature
Home staging2.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mrs. Fields audience
TraitClusterScore
IndulgenceJOY2.03
Design AffinityPREMIUM1.53
Price SensitivityPREMIUM1.52
Pet OwnershipJOY1.44
DIY MentalityTHRILL1.4
SustainabilityBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Mrs. Fields
CountryShare
United States84.2%
Canada3.2%
Australia3.0%

See Mrs. Fields audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mrs. Fields have in United States?

Mrs. Fields has an estimated audience of 604,410 people in United States, concentrated in California and Florida.

What is the gender split and age of Mrs. Fields fans?

74.4% of Mrs. Fields fans are female, 25.6% are male, with an average age of 37.3 years.

Which brands do Mrs. Fields fans like most?

Mrs. Fields fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Mothercare (19.35×), and Bugatti Chiron (21.82×) over the country average.

Where do Mrs. Fields fans live in United States?

Mrs. Fields fans in United States are most concentrated in California (reach 168,796), Florida (reach 48,929), and New York (reach 47,826). These three regions account for the largest share of the active audience.

What other brands do Mrs. Fields fans also like?

Beyond Mrs. Fields itself, the audience over-indexes on Mothercare (19.35×), Bugatti Chiron (21.82×), Arco Iris (33.62×), and Ichiro Suzuki (17.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mrs. Fields. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.