Multimedia Messaging Service Audience in United States

Multimedia Messaging Service logo

Multimedia Messaging Service has an estimated audience of 364,384 people in United States. 50.5% are female, 49.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Historic site, Governor of Michigan, Racing, Kendra Scott.

The average Multimedia Messaging Service fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Historic site, Governor of Michigan, with strongest over-indexing on Israel (2.24× the country average). Demographically, the Multimedia Messaging Service audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Multimedia Messaging Service fans

Demographic split for Multimedia Messaging Service audience in United States
MetricValue
Female50.5%
Male49.5%
Average age38.0
Estimated audience size364,384

Audience persona

The typical Multimedia Messaging Service fan in United States is balanced, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Multimedia Messaging Service in United States
RegionReachAffinity
California42,6521.06×
Texas30,1390.96×
Florida25,7441.04×
New York23,6461.16×
New Jersey16,4721.78×
Illinois13,5711.12×
Wisconsin13,3812.44×
Georgia10,8780.97×
Pennsylvania10,1280.83×
North Carolina9,8960.9×
Ohio9,6520.86×
Louisiana9,2401.97×
Virginia9,1241.03×
Washington8,5111.16×
Michigan8,2260.86×
Massachusetts7,5921.06×
Arizona6,8950.93×
Tennessee6,3800.87×
Minnesota6,0821.16×
Colorado5,7881.01×
Indiana5,7690.87×
Maryland5,7520.92×
Missouri5,3920.92×
South Carolina4,3260.79×
Alabama4,2960.84×
Oregon4,0800.98×
Oklahoma3,6240.9×
Kentucky3,4540.76×
Nevada3,3960.96×
Connecticut3,3400.91×
Kansas2,9711.03×
Mississippi2,6370.88×
Utah2,6100.8×
Iowa2,4470.82×
Arkansas2,4280.81×
Hawaii2,1131.35×
Idaho1,9741.08×
West Virginia1,8211.07×
Nebraska1,6050.88×
New Mexico1,5810.86×
New Hampshire1,4431.01×
Washington, District of Columbia1,3031.19×
Maine1,2040.92×
Delaware9520.95×
South Dakota8841.05×
Montana7580.75×
Rhode Island7400.64×
Alaska5930.76×
North Dakota5790.77×
Vermont5030.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multimedia Messaging Service audience
BrandAffinityCategory
Israel2.24×Travel & Leisure
Historic site4.44×Arts & Culture
Governor of Michigan6.28×Politics & Society
Racing2.19×Cars & Mobility
Kendra Scott2.42×Fashion & Accessoires
Vocal harmony3.68×Music & Radio
Goop4.03×Internet & Social Media
Grinch2.83×Movies & TV
Wok4.46×Food & Beverages
Hipster6.35×Politics & Society
Hibachi4.26×Food & Beverages
Fairy godmother3.98×Literature
Google Home3.38×Technology & Electronics
El Paso County, Colorado6.57×Travel & Leisure
Elsword8.31×Games
Cherish (group)5.33×Music & Radio
Wikia1.62×Internet & Social Media
Grace Slick4.11×Music & Radio
headspace4.36×Health
Jesse Plemons1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multimedia Messaging Service audience
TraitClusterScore
Need for SecurityCONSERVATISM1.64
Career OrientationPOWER1.62
Risk AppetiteTHRILL1.32
ExtroversionTHRILL1.15
Social Media UsageJOY1.13
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Multimedia Messaging Service
CountryShare
Japan16.2%
United States15.3%
France9.8%

See Multimedia Messaging Service audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Multimedia Messaging Service have in United States?

Multimedia Messaging Service has an estimated audience of 364,384 people in United States, concentrated in California and Texas.

What is the gender split and age of Multimedia Messaging Service fans?

50.5% of Multimedia Messaging Service fans are female, 49.5% are male, with an average age of 38.0 years.

Which brands do Multimedia Messaging Service fans like most?

Multimedia Messaging Service fans show strongest brand affinity for Israel (2.24×), Historic site (4.44×), and Governor of Michigan (6.28×) over the country average.

Where do Multimedia Messaging Service fans live in United States?

Multimedia Messaging Service fans in United States are most concentrated in California (reach 42,652), Texas (reach 30,139), and Florida (reach 25,744). These three regions account for the largest share of the active audience.

What other brands do Multimedia Messaging Service fans also like?

Beyond Multimedia Messaging Service itself, the audience over-indexes on Historic site (4.44×), Governor of Michigan (6.28×), Racing (2.19×), and Kendra Scott (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multimedia Messaging Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.