Multiplayer online game Audience in United States

Multiplayer online game has an estimated audience of 559,638 people in United States. 31.0% are female, 69.0% are male, average age 25.5. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, PSV Eindhoven, StubHub.

The average Multiplayer online game fan in United States is 25.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Multiplayer online game audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Multiplayer online game fans

Demographic split for Multiplayer online game audience in United States
MetricValue
Female31.0%
Male69.0%
Average age25.5
Estimated audience size559,638

Audience persona

The typical Multiplayer online game fan in United States is more male, around 25.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Multiplayer online game in United States
RegionReachAffinity
California60,8880.99×
Texas45,5280.95×
Florida35,8030.94×
New York32,7701.05×
Georgia20,3511.18×
Illinois16,8770.91×
Pennsylvania16,8690.9×
North Carolina14,8670.88×
Virginia14,8491.09×
Ohio14,0670.82×
New Jersey12,4610.88×
Michigan12,2340.84×
Massachusetts12,0581.09×
Washington12,0241.07×
Arizona10,8720.95×
Maryland9,5360.99×
Tennessee8,9250.8×
Missouri8,6720.96×
Indiana8,4740.83×
Colorado7,6990.87×
Minnesota6,4190.8×
South Carolina6,4000.76×
Oregon6,2870.98×
Alabama6,2460.8×
Oklahoma6,1921×
Kentucky6,0940.87×
Wisconsin6,0110.71×
Connecticut5,8561.04×
Louisiana5,4050.75×
Utah5,2991.06×
Nevada4,9840.92×
Mississippi4,1930.91×
Kansas4,1560.94×
Arkansas3,9110.85×
Iowa3,4900.76×
West Virginia2,5961×
Hawaii2,4431.02×
Alaska2,2451.88×
Idaho2,2370.8×
Nebraska2,2340.8×
New Mexico2,2220.79×
Montana2,1081.36×
Maine2,0641.03×
New Hampshire1,8540.84×
South Dakota1,7831.38×
North Dakota1,7361.51×
Wyoming1,6802.03×
Rhode Island1,6520.93×
Vermont1,6251.65×
Delaware1,6031.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiplayer online game audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
PSV Eindhoven71.96×Sports
StubHub15.69×Travel & Leisure
Mobile game6.75×Games
Indeed.com6.05×Business & Career
Clint Eastwood12.71×Movies & TV
Google Maps5.17×Internet & Social Media
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.39×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Capital One4.59×Business & Career
Liam Neeson11.19×Movies & TV
Telegram14.47×Internet & Social Media
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiplayer online game audience
TraitClusterScore
Early Adopter MentalityPOWER1.96
LGBTQ+ IdentityOPEN1.85
Social Media UsageJOY1.11
PatriotismCONSERVATISM1.09
Urban LifestyleOPEN1.08
Pet OwnershipJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Multiplayer online game
CountryShare
Indonesia13.3%
United States12.6%
India8.5%

See Multiplayer online game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Multiplayer online game have in United States?

Multiplayer online game has an estimated audience of 559,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Multiplayer online game fans?

31.0% of Multiplayer online game fans are female, 69.0% are male, with an average age of 25.5 years.

Which brands do Multiplayer online game fans like most?

Multiplayer online game fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do Multiplayer online game fans live in United States?

Multiplayer online game fans in United States are most concentrated in California (reach 60,888), Texas (reach 45,528), and Florida (reach 35,803). These three regions account for the largest share of the active audience.

What other brands do Multiplayer online game fans also like?

Beyond Multiplayer online game itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), PSV Eindhoven (71.96×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiplayer online game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.