Rascasse Audience Intelligence

Multiplayer online game Audience in United States

A data profile of the people who buy, follow and care about Multiplayer online game in United States — modelled from more than twelve digital signal sources. Multiplayer online game has an estimated audience of 559,638 people in United States.

#69among Gaming genre in United States#10937among Topic in United States#735in Games

The average Multiplayer online game fan in United States is 25.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Massively multiplayer online games, Assassin's Creed, with strongest over-indexing on Mobile game (8.57× the country average).

Demographically, the Multiplayer online game audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multiplayer online game fan in United States is more male, around 25.5 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multiplayer online game profile in United States.

Audience size
560K
in United States
Gender
31.0%♀
69.0% male
Age
25.5
average years
Country rank
#34283
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multiplayer online game fans

31.0% are female, 69.0% are male, average age 25.5.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Multiplayer online game audience in United States
MetricValue
Female31.0%
Male69.0%
Average age25.5
Estimated audience size559,638
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Multiplayer online game audience in United States
Age bracketShare%
16-1967%
20-2916%
30-397%
40-496%
50+4%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Multiplayer online game audience comes from United States.

Worldwide audience distribution share by country for Multiplayer online game
CountryShare
Indonesia13.3%
United States12.6%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multiplayer online game audience in United States is strongest.

Fig. 05

Top regions by affinity

Multiplayer online game fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.19×
02North Dakota~1K1.19×
03Vermont~1K1.17×
04South Dakota~1K1.11×
05Montana~2K1.08×
06Georgia~20K1.05×
07Virginia~10K1.02×
08Hawaii~2K1.02×
09Rhode Island~2K1.02×
10Delaware~2K1.02×
11Massachusetts~10K1.01×
12Oklahoma~6K1.01×
13Arkansas~5K1.01×
14New York~30K1.00×
15Mississippi~5K1.00×
16West Virginia~3K1.00×
17Maine~2K1.00×
18Connecticut~6K0.99×
19Utah~5K0.99×
20New Hampshire~2K0.99×
21Missouri~9K0.97×
22Kentucky~7K0.97×
23Idaho~3K0.97×
24Washington, District of Columbia~2K0.97×
25Washington~10K0.96×
26Alabama~8K0.96×
27Kansas~4K0.96×
28North Carolina~20K0.95×
29Oregon~6K0.95×
30New Mexico~3K0.95×
31Nebraska~3K0.95×
32Maryland~9K0.94×
33Nevada~5K0.94×
34Iowa~4K0.93×
35California~60K0.92×
36New Jersey~10K0.92×
37Louisiana~7K0.92×
38Texas~40K0.91×
39Arizona~10K0.91×
40Pennsylvania~20K0.90×
41Colorado~8K0.90×
42Illinois~20K0.89×
43Tennessee~10K0.89×
44Indiana~9K0.89×
45South Carolina~7K0.88×
46Minnesota~7K0.88×
47Michigan~10K0.87×
48Florida~30K0.86×
49Wisconsin~7K0.86×
50Ohio~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Multiplayer online game, United States
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multiplayer online game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multiplayer online game audience
#·InterestCategoryAffinity×
01Christian PulisicSports19.75×
02RonaldinhoSports19.75×
03Aston Villa F.C.Sports19.75×
04Leicester City F.C.Sports19.75×
05Crystal Palace F.C.Sports19.75×
06Pollo TropicalFood & Beverages14.59×
07Assassin's CreedGames11.14×
08Massively multiplayer online gamesGames10.66×
09Mobile gameGames8.57×
10Brittany SnowMovies & TV7.96×
11Epic GamesGames7.74×
12Action role-playing gameGames7.55×
13Strategy gamesGames6.23×
14Action-adventure gameGames5.74×
15Real-time strategyGames5.58×
16Anime and manga fandomLiterature4.55×
17GameStopGames4.29×
18Pizza HutFood & Beverages3.67×
19Domino's PizzaFood & Beverages3.42×
20McDonald'sFood & Beverages2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multiplayer online game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multiplayer online game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Early Adopter MentalityPOWER1.74×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multiplayer online game audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.44×
CreativityOPEN0.52×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multiplayer online game have in United States?

Multiplayer online game has an estimated audience of 559,638 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multiplayer online game fans?

31.0% of Multiplayer online game fans are female, 69.0% are male, with an average age of 25.5 years.

03

Which brands do Multiplayer online game fans like most?

Multiplayer online game fans show strongest brand affinity for Mobile game (8.57×), Massively multiplayer online games (10.66×), and Assassin's Creed (11.14×) over the country average.

04

Where do Multiplayer online game fans live in United States?

Multiplayer online game fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Multiplayer online game fans also like?

Beyond Multiplayer online game itself, the audience over-indexes on Massively multiplayer online games (10.66×), Assassin's Creed (11.14×), Christian Pulisic (19.75×), and Ronaldinho (19.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Multiplayer online game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiplayer online game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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