Rascasse Audience Intelligence

Museum of Contemporary Art, Los Angeles Audience in United States

Name: Museum of Contemporary Art, Los Angeles — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Museum of Contemporary Art, Los Angeles in United States — modelled from more than twelve digital signal sources. Museum of Contemporary Art, Los Angeles has an estimated audience of 420,730 people in United States.

#61among Museum in United States #4437among POI in United States #381in Arts & Culture

The average Museum of Contemporary Art, Los Angeles fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Georgia O'Keeffe, Jackson Pollock, The Velvet Underground, with strongest over-indexing on Georgia O'Keeffe (67.56× the country average).

Demographically, the Museum of Contemporary Art, Los Angeles audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum of Contemporary Art, Los Angeles fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Georgia O'Keeffe.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Contemporary Art, Los Angeles profile in United States.

Audience size

421K

in United States

Gender

57.7%♀

42.3% male

Age

43.7

average years

Country rank

#40466

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Museum of Contemporary Art, Los Angeles fans

57.7% are female, 42.3% are male, average age 43.7.

Fig. 02

Gender split

57.7%

Female

42.3%

Male

Demographic split for Museum of Contemporary Art, Los Angeles audience in United States
Metric	Value
Female	57.7%
Male	42.3%
Average age	43.7
Estimated audience size	420,730

Fig. 03

Age distribution

Age distribution of the Museum of Contemporary Art, Los Angeles audience in United States
Age bracket	Share	%
16-19		14%
20-29		14%
30-39		17%
40-49		21%
50+		34%

Fig. 04

Worldwide distribution

32.0%

of the worldwide Museum of Contemporary Art, Los Angeles audience comes from United States.

Worldwide audience distribution share by country for Museum of Contemporary Art, Los Angeles
Country	Share
United States	32.0%
Japan	11.8%
Italy	10.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Contemporary Art, Los Angeles audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum of Contemporary Art, Los Angeles fans by region: top regions in United States
#	Region	Reach	×
01	California	~300K	14.52×
02	New York	~50K	1.97×
03	Virginia	~10K	1.40×
04	Florida	~40K	1.39×
05	Washington, District of Columbia	~2K	1.39×
06	Massachusetts	~10K	1.36×
07	Oregon	~6K	1.26×
08	Nevada	~5K	1.22×
09	Connecticut	~5K	1.09×
10	Washington	~9K	1.07×
11	New Mexico	~2K	1.06×
12	Hawaii	~2K	1.06×
13	Vermont	<1K	1.04×
14	Rhode Island	~1K	1.01×
15	Alaska	<1K	0.99×
16	South Dakota	<1K	0.97×
17	North Dakota	<1K	0.96×
18	Maine	~1K	0.95×
19	Montana	~1K	0.95×
20	Idaho	~2K	0.94×
21	West Virginia	~2K	0.94×
22	Delaware	~1K	0.94×
23	Mississippi	~3K	0.93×
24	New Hampshire	~2K	0.93×
25	Arizona	~8K	0.92×
26	Nebraska	~2K	0.92×
27	Utah	~3K	0.91×
28	Arkansas	~3K	0.91×
29	Oklahoma	~4K	0.90×
30	Alabama	~5K	0.89×
31	Kansas	~3K	0.89×
32	Kentucky	~5K	0.88×
33	Iowa	~3K	0.88×
34	Louisiana	~5K	0.86×
35	Colorado	~5K	0.83×
36	South Carolina	~5K	0.83×
37	Illinois	~10K	0.82×
38	Maryland	~6K	0.81×
39	Missouri	~5K	0.81×
40	Indiana	~6K	0.80×
41	Wisconsin	~5K	0.80×
42	Tennessee	~7K	0.79×
43	Minnesota	~5K	0.79×
44	New Jersey	~8K	0.77×
45	Ohio	~10K	0.76×
46	Pennsylvania	~10K	0.72×
47	Georgia	~9K	0.72×
48	Michigan	~8K	0.72×
49	North Carolina	~9K	0.70×
50	Texas	~20K	0.57×

Affinity by region — Museum of Contemporary Art, Los Angeles, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Contemporary Art, Los Angeles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Contemporary Art, Los Angeles audience
#	Interest	Category	×
01	The Velvet Underground	Music & Radio	68.23×
02	Georgia O'Keeffe	Arts & Culture	67.56×
03	Jackson Pollock	Arts & Culture	46.42×
04	Dippin' Dots	Food & Beverages	30.59×
05	Art Nouveau	Arts & Culture	25.98×
06	National Gallery of Art	Arts & Culture	25.33×
07	Cubism	Arts & Culture	23.33×
08	D&R	Technology & Electronics	20.00×
09	paul smith	Fashion & Accessoires	20.00×
10	Art Institute of Chicago	Travel & Leisure	19.98×
11	Solomon R. Guggenheim Museum	Arts & Culture	18.10×
12	Brooklyn Museum	Arts & Culture	16.68×
13	Art dealer	Arts & Culture	15.17×
14	Jennifer's Body	Movies & TV	13.07×
15	Art Basel	Arts & Culture	12.69×
16	Frida Kahlo	Arts & Culture	12.05×
17	British Museum	Arts & Culture	7.01×
18	Cleveland Guardians	Sports	5.54×
19	Digital art	Arts & Culture	4.12×
20	Trader Joe's	Shopping	2.44×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Contemporary Art, Los Angeles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Museum of Contemporary Art, Los Angeles audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.49×
Design Affinity	PREMIUM	2.20×
Sustainability	BALANCE	2.02×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Museum of Contemporary Art, Los Angeles audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.85×
Social Media Usage	JOY	0.96×
DIY Mentality	THRILL	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Museum of Contemporary Art, Los Angeles have in United States?

Museum of Contemporary Art, Los Angeles has an estimated audience of 420,730 people in United States, concentrated in California and New York.

What is the gender split and age of Museum of Contemporary Art, Los Angeles fans?

57.7% of Museum of Contemporary Art, Los Angeles fans are female, 42.3% are male, with an average age of 43.7 years.

Which brands do Museum of Contemporary Art, Los Angeles fans like most?

Museum of Contemporary Art, Los Angeles fans show strongest brand affinity for Georgia O'Keeffe (67.56×), Jackson Pollock (46.42×), and The Velvet Underground (68.23×) over the country average.

Where do Museum of Contemporary Art, Los Angeles fans live in United States?

Museum of Contemporary Art, Los Angeles fans in United States are most concentrated in California (reach ~300K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Museum of Contemporary Art, Los Angeles fans also like?

Beyond Museum of Contemporary Art, Los Angeles itself, the audience over-indexes on Jackson Pollock (46.42×), The Velvet Underground (68.23×), D&R (20×), and paul smith (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Museum of Contemporary Art, Los Angeles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Contemporary Art, Los Angeles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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