Must Love Dogs Audience in United States

Must Love Dogs has an estimated audience of 389,914 people in United States. 58.9% are female, 41.1% are male, average age 35.9. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Public Storage, Microblogging.

The average Must Love Dogs fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Must Love Dogs audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Must Love Dogs fans

Demographic split for Must Love Dogs audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.9
Estimated audience size389,914

Audience persona

The typical Must Love Dogs fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Must Love Dogs in United States
RegionReachAffinity
California38,1310.89×
Florida29,2601.11×
Texas27,5390.82×
New York22,5021.03×
Ohio14,7001.22×
Michigan14,4161.41×
Pennsylvania13,1251×
Illinois12,3590.95×
Georgia12,2681.02×
New Jersey11,0481.11×
North Carolina10,9670.93×
Tennessee9,4121.2×
Washington9,1721.17×
Massachusetts8,1501.06×
Virginia7,9610.84×
Minnesota7,7011.38×
Indiana7,0060.98×
Missouri6,8711.09×
Arizona6,8650.86×
Wisconsin6,5051.11×
Colorado6,3001.03×
Oregon6,2161.39×
South Carolina5,8250.99×
Maryland5,0160.75×
Kentucky4,6720.96×
Oklahoma4,4111.02×
Connecticut4,0471.03×
Louisiana3,9630.79×
Utah3,8681.11×
Alabama3,4640.64×
Kansas3,3691.1×
Iowa3,3671.05×
Nevada3,0720.81×
Arkansas2,5820.8×
Mississippi2,2870.71×
Idaho2,1271.09×
Nebraska2,1171.08×
New Mexico1,8230.93×
New Hampshire1,8191.18×
Maine1,6791.2×
Hawaii1,6090.96×
West Virginia1,4720.81×
Montana1,3081.21×
Rhode Island1,1450.92×
Delaware1,0941.02×
Vermont9011.32×
Alaska7660.92×
Washington, District of Columbia7410.63×
South Dakota6590.73×
North Dakota6420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Must Love Dogs audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven53.14×Sports
Public Storage14.68×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Waffle House7.33×Food & Beverages
Planet Fitness3.86×Sports
Back to the Future13.43×Movies & TV
Deutsche Eishockey Liga34.5×Sports
Do it yourself (DIY)2.84×Home & Garden
Kia Sportage17.16×Cars & Mobility
Feyenoord35.36×Sports
Diaper bag5.24×Kids & Family
Danish design11.52×Home & Garden
Croquette42.59×Food & Beverages
Hobby Lobby2.89×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Alpine skiing5.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Must Love Dogs audience
TraitClusterScore
Design AffinityPREMIUM4.04
Pet OwnershipJOY1.74
DIY MentalityTHRILL1.72
LGBTQ+ IdentityOPEN1.69
SustainabilityBALANCE1.65
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Must Love Dogs
CountryShare
United States55.3%
United Kingdom9.4%
Spain5.8%

See Must Love Dogs audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Must Love Dogs have in United States?

Must Love Dogs has an estimated audience of 389,914 people in United States, concentrated in California and Florida.

What is the gender split and age of Must Love Dogs fans?

58.9% of Must Love Dogs fans are female, 41.1% are male, with an average age of 35.9 years.

Which brands do Must Love Dogs fans like most?

Must Love Dogs fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (53.14×) over the country average.

Where do Must Love Dogs fans live in United States?

Must Love Dogs fans in United States are most concentrated in California (reach 38,131), Florida (reach 29,260), and Texas (reach 27,539). These three regions account for the largest share of the active audience.

What other brands do Must Love Dogs fans also like?

Beyond Must Love Dogs itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), PSV Eindhoven (53.14×), Public Storage (14.68×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Must Love Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.