Rascasse Audience Intelligence

Must Love Dogs Audience in United States

A data profile of the people who buy, follow and care about Must Love Dogs in United States — modelled from more than twelve digital signal sources. Must Love Dogs has an estimated audience of 391,125 people in United States.

#3739among Movie / TV Show / Series in United States#7730in Movies & TV

The average Must Love Dogs fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Public Storage, Croquette, Waffle House, with strongest over-indexing on Public Storage (14.05× the country average).

Demographically, the Must Love Dogs audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Must Love Dogs fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Public Storage.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Must Love Dogs profile in United States.

Audience size
391K
in United States
Gender
58.9%♀
41.1% male
Age
35.9
average years
Country rank
#42088
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Must Love Dogs viewers

58.9% are female, 41.1% are male, average age 35.9.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Must Love Dogs audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.9
Estimated audience size391,125
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Must Love Dogs audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3914%
40-4915%
50+19%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Must Love Dogs audience comes from United States.

Worldwide audience distribution share by country for Must Love Dogs
CountryShare
United States49.4%
United Kingdom8.5%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Must Love Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Must Love Dogs fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.56×
02Minnesota~8K1.40×
03Oregon~6K1.30×
04Tennessee~10K1.22×
05Ohio~10K1.14×
06Georgia~10K1.14×
07Washington~9K1.13×
08Vermont<1K1.12×
09Utah~4K1.11×
10Maine~2K1.11×
11New Hampshire~2K1.10×
12Montana~1K1.10×
13Idaho~2K1.09×
14Missouri~7K1.07×
15Wisconsin~6K1.07×
16Florida~30K1.06×
17New Jersey~10K1.06×
18Kansas~3K1.05×
19Nebraska~2K1.04×
20Iowa~3K1.01×
21Colorado~6K1.00×
22Oklahoma~4K1.00×
23New Mexico~2K1.00×
24Massachusetts~8K0.99×
25Connecticut~4K0.99×
26Alaska<1K0.99×
27New York~20K0.98×
28Delaware~1K0.98×
29Arizona~8K0.97×
30Rhode Island~1K0.97×
31Indiana~7K0.96×
32Illinois~10K0.95×
33Kentucky~5K0.95×
34Hawaii~2K0.95×
35South Carolina~6K0.94×
36North Dakota<1K0.94×
37Pennsylvania~10K0.93×
38South Dakota<1K0.93×
39West Virginia~2K0.92×
40North Carolina~10K0.91×
41Arkansas~3K0.90×
42Nevada~3K0.88×
43California~40K0.86×
44Louisiana~4K0.86×
45Mississippi~3K0.86×
46Virginia~8K0.83×
47Washington, District of Columbia<1K0.83×
48Texas~30K0.82×
49Alabama~4K0.81×
50Maryland~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Must Love Dogs, United States
0.78×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Must Love Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Must Love Dogs audience
#·InterestCategoryAffinity×
01CroquetteFood & Beverages54.27×
02The Loud HouseMovies & TV18.74×
03Roche BoboisHome & Garden17.80×
04Public StorageBusiness & Career14.05×
05Gordon RamseyFood & Beverages11.73×
06Danish designHome & Garden8.17×
07Waffle HouseFood & Beverages6.61×
08ZootopiaMovies & TV6.45×
09Dog trainingPets & Animals5.50×
10Pet sittingPets & Animals5.39×
11Residential areaHome & Garden4.58×
12Diaper bagKids & Family3.77×
13Modern architectureArts & Culture3.59×
14Planet FitnessSports3.22×
15Veterinary medicineBusiness & Career3.16×
16French BulldogPets & Animals3.08×
17BulldogPets & Animals2.96×
18Dog harnessPets & Animals2.83×
19Trader Joe'sShopping2.54×
20AirbnbTravel & Leisure1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Must Love Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Must Love Dogs audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.86×
IndulgenceJOY1.92×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Must Love Dogs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Risk AppetiteTHRILL0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Must Love Dogs have in United States?

Must Love Dogs has an estimated audience of 391,125 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Must Love Dogs viewers?

58.9% of Must Love Dogs fans are female, 41.1% are male, with an average age of 35.9 years.

03

Which brands do Must Love Dogs fans like most?

Must Love Dogs fans show strongest brand affinity for Public Storage (14.05×), Croquette (54.27×), and Waffle House (6.61×) over the country average.

04

Where do Must Love Dogs fans live in United States?

Must Love Dogs fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Must Love Dogs fans also like?

Beyond Must Love Dogs itself, the audience over-indexes on Croquette (54.27×), Waffle House (6.61×), Planet Fitness (3.22×), and Gordon Ramsey (11.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Must Love Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Must Love Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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