Must Love Dogs Audience in United States

Must Love Dogs logo

Must Love Dogs has an estimated audience of 389,914 people in United States. 58.9% are female, 41.1% are male, average age 35.9. Top regions: California, Florida, Texas. Top brand affinities: Bank account, Collectable, Nebraska Cornhuskers football, Elsword, Combat sport.

The average Must Love Dogs fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bank account, Collectable, Nebraska Cornhuskers football, with strongest over-indexing on Bank account (4.96× the country average). Demographically, the Must Love Dogs audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Must Love Dogs fans

Demographic split for Must Love Dogs audience in United States
MetricValue
Female58.9%
Male41.1%
Average age35.9
Estimated audience size389,914

Audience persona

The typical Must Love Dogs fan in United States is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Must Love Dogs in United States
RegionReachAffinity
California38,1310.89×
Florida29,2601.11×
Texas27,5390.82×
New York22,5021.03×
Ohio14,7001.22×
Michigan14,4161.41×
Pennsylvania13,1251×
Illinois12,3590.95×
Georgia12,2681.02×
New Jersey11,0481.11×
North Carolina10,9670.93×
Tennessee9,4121.2×
Washington9,1721.17×
Massachusetts8,1501.06×
Virginia7,9610.84×
Minnesota7,7011.38×
Indiana7,0060.98×
Missouri6,8711.09×
Arizona6,8650.86×
Wisconsin6,5051.11×
Colorado6,3001.03×
Oregon6,2161.39×
South Carolina5,8250.99×
Maryland5,0160.75×
Kentucky4,6720.96×
Oklahoma4,4111.02×
Connecticut4,0471.03×
Louisiana3,9630.79×
Utah3,8681.11×
Alabama3,4640.64×
Kansas3,3691.1×
Iowa3,3671.05×
Nevada3,0720.81×
Arkansas2,5820.8×
Mississippi2,2870.71×
Idaho2,1271.09×
Nebraska2,1171.08×
New Mexico1,8230.93×
New Hampshire1,8191.18×
Maine1,6791.2×
Hawaii1,6090.96×
West Virginia1,4720.81×
Montana1,3081.21×
Rhode Island1,1450.92×
Delaware1,0941.02×
Vermont9011.32×
Alaska7660.92×
Washington, District of Columbia7410.63×
South Dakota6590.73×
North Dakota6420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Must Love Dogs audience
BrandAffinityCategory
Bank account4.96×Business & Career
Collectable2.54×Kids & Family
Nebraska Cornhuskers football3.93×Sports
Elsword17.16×Games
Combat sport1.54×Sports
Voltron: Legendary Defender13.43×Movies & TV
Natural rubber1.65×Cars & Mobility
Home staging4.06×Home & Garden
South Asian cuisine6.27×Food & Beverages
Jesse Plemons2.42×Movies & TV
Boogie-woogie (dance)10.2×Music & Radio
Queens College, City University of New York3.9×Business & Career
Charlamagne Tha God4.95×Movies & TV
Jaws2.85×Movies & TV
Nipsey Hussle2.93×Music & Radio
Monogram1.91×Home & Garden
JTV (Indonesia)2.53×
Acoustic music1.93×Music & Radio
Halsey, Oregon3.46×Travel & Leisure
Bunga bunga35.36×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Must Love Dogs audience
TraitClusterScore
Design AffinityPREMIUM4.04
Pet OwnershipJOY1.74
DIY MentalityTHRILL1.72
LGBTQ+ IdentityOPEN1.69
SustainabilityBALANCE1.65
Sports ActivityPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Must Love Dogs
CountryShare
United States55.3%
United Kingdom9.4%
Spain5.8%

See Must Love Dogs audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Must Love Dogs have in United States?

Must Love Dogs has an estimated audience of 389,914 people in United States, concentrated in California and Florida.

What is the gender split and age of Must Love Dogs fans?

58.9% of Must Love Dogs fans are female, 41.1% are male, with an average age of 35.9 years.

Which brands do Must Love Dogs fans like most?

Must Love Dogs fans show strongest brand affinity for Bank account (4.96×), Collectable (2.54×), and Nebraska Cornhuskers football (3.93×) over the country average.

Where do Must Love Dogs fans live in United States?

Must Love Dogs fans in United States are most concentrated in California (reach 38,131), Florida (reach 29,260), and Texas (reach 27,539). These three regions account for the largest share of the active audience.

What other brands do Must Love Dogs fans also like?

Beyond Must Love Dogs itself, the audience over-indexes on Collectable (2.54×), Nebraska Cornhuskers football (3.93×), Elsword (17.16×), and Combat sport (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Must Love Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.