Rascasse Audience Intelligence

My Cousin Vinny Audience in United States

A data profile of the people who buy, follow and care about My Cousin Vinny in United States — modelled from more than twelve digital signal sources. My Cousin Vinny has an estimated audience of 1,938,384 people in United States.

#30among Comedy in United States#900among Movie / TV Show / Series in United States#2289in Movies & TV

The average My Cousin Vinny fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Reddit, George Clooney, Tom Cruise, with strongest over-indexing on Reddit (3.99× the country average).

Demographically, the My Cousin Vinny audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Cousin Vinny fan in United States is more male, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Reddit.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Cousin Vinny profile in United States.

Audience size
1.9M
in United States
Gender
30.8%♀
69.2% male
Age
42.8
average years
Country rank
#14597
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Cousin Vinny viewers

30.8% are female, 69.2% are male, average age 42.8.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for My Cousin Vinny audience in United States
MetricValue
Female30.8%
Male69.2%
Average age42.8
Estimated audience size1,938,384
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the My Cousin Vinny audience in United States
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4934%
50+18%
Fig. 04

Worldwide distribution

54.5%

of the worldwide My Cousin Vinny audience comes from United States.

Worldwide audience distribution share by country for My Cousin Vinny
CountryShare
United States54.5%
India7.9%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Cousin Vinny audience in United States is strongest.

Fig. 05

Top regions by affinity

My Cousin Vinny fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~9K1.42×
02New Jersey~60K1.31×
03Massachusetts~50K1.28×
04New Hampshire~10K1.25×
05Connecticut~20K1.22×
06New York~100K1.19×
07Vermont~4K1.19×
08Pennsylvania~80K1.15×
09Maine~8K1.13×
10Delaware~6K1.11×
11Colorado~30K1.06×
12Illinois~70K1.05×
13Montana~6K1.03×
14Washington, District of Columbia~6K1.02×
15Michigan~50K1.01×
16Missouri~30K1.01×
17New Mexico~10K1.01×
18Ohio~60K1.00×
19North Carolina~60K1.00×
20South Carolina~30K1.00×
21Virginia~50K0.99×
22Wisconsin~30K0.99×
23Alabama~30K0.97×
24Oregon~20K0.97×
25West Virginia~9K0.97×
26Florida~100K0.96×
27Washington~40K0.96×
28Idaho~9K0.96×
29Tennessee~40K0.95×
30Maryland~30K0.95×
31Kansas~10K0.95×
32Arizona~40K0.93×
33Louisiana~20K0.93×
34Kentucky~20K0.93×
35Alaska~4K0.93×
36North Dakota~4K0.93×
37Indiana~30K0.92×
38Minnesota~30K0.92×
39Nebraska~9K0.92×
40California~200K0.91×
41Georgia~50K0.91×
42Oklahoma~20K0.91×
43Iowa~10K0.89×
44Nevada~20K0.88×
45Utah~20K0.88×
46Arkansas~10K0.87×
47Texas~100K0.86×
48South Dakota~4K0.85×
49Hawaii~7K0.83×
50Mississippi~10K0.80×
Fig. 06

Affinity by region

Affinity by region — My Cousin Vinny, United States
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Cousin Vinny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Cousin Vinny audience
#·InterestCategoryAffinity×
01George ClooneyMovies & TV11.33×
02Tom CruiseMovies & TV8.46×
03Table tennisSports7.74×
04Keanu ReevesMovies & TV5.99×
05Ryan GoslingMovies & TV5.99×
06Mark WahlbergMovies & TV5.74×
07Leonardo DiCaprioMovies & TV5.64×
08Sun tanningBeauty & Wellness4.84×
09Dunkin' DonutsFood & Beverages4.23×
10RedditInternet & Social Media3.99×
11TV game showsMovies & TV3.13×
12Burger KingFood & Beverages2.94×
13Horror moviesMovies & TV2.31×
14PinterestInternet & Social Media2.14×
15McDonald'sFood & Beverages2.04×
16CNNMovies & TV1.87×
17XInternet & Social Media1.86×
18Donald TrumpPolitics & Society1.81×
19Alcoholic beveragesFood & Beverages1.69×
20CookingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Cousin Vinny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Cousin Vinny audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.37×
TraditionCONSERVATISM1.97×
Social Media UsageJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Cousin Vinny audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.41×
Luxury OrientationPREMIUM0.41×
MindfulnessBALANCE0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Cousin Vinny have in United States?

My Cousin Vinny has an estimated audience of 1,938,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of My Cousin Vinny viewers?

30.8% of My Cousin Vinny fans are female, 69.2% are male, with an average age of 42.8 years.

03

Which brands do My Cousin Vinny fans like most?

My Cousin Vinny fans show strongest brand affinity for Reddit (3.99×), George Clooney (11.33×), and Tom Cruise (8.46×) over the country average.

04

Where do My Cousin Vinny fans live in United States?

My Cousin Vinny fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do My Cousin Vinny fans also like?

Beyond My Cousin Vinny itself, the audience over-indexes on George Clooney (11.33×), Tom Cruise (8.46×), Dunkin' Donuts (4.23×), and Burger King (2.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for My Cousin Vinny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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