Napa Valley AVA Audience in United States

Napa Valley AVA logo

Napa Valley AVA has an estimated audience of 2,179,316 people in United States. 63.3% are female, 36.7% are male, average age 46.1. Top regions: California, Florida, Texas. Top brand affinities: Regional styles of Mexican music, Ken Burns, Karbala, Lulu 黃路梓茵, MeatEater.

The average Napa Valley AVA fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Regional styles of Mexican music, Ken Burns, Karbala, with strongest over-indexing on Regional styles of Mexican music (18.93× the country average). Demographically, the Napa Valley AVA audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Napa Valley AVA fans

Demographic split for Napa Valley AVA audience in United States
MetricValue
Female63.3%
Male36.7%
Average age46.1
Estimated audience size2,179,316

Audience persona

The typical Napa Valley AVA fan in United States is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Napa Valley AVA in United States
RegionReachAffinity
California717,0162.99×
Florida139,2950.94×
Texas136,9310.73×
New York95,2380.78×
Illinois64,8280.89×
New Jersey50,7810.92×
Ohio46,2600.69×
Georgia45,3160.67×
North Carolina44,9250.69×
Pennsylvania41,0390.56×
Michigan36,9920.65×
Virginia34,5680.65×
Washington34,3550.79×
Nevada34,0361.61×
Arizona33,9880.76×
Massachusetts32,5370.76×
Colorado28,4410.83×
Tennessee27,9350.64×
Louisiana22,9100.82×
South Carolina22,6930.69×
Maryland21,3250.57×
Oregon21,0010.84×
Missouri20,6200.59×
Indiana20,4720.51×
Wisconsin20,2750.62×
Minnesota19,4560.62×
Connecticut15,7090.72×
Kentucky14,6880.54×
Alabama14,2170.47×
Hawaii14,0741.5×
Oklahoma13,9920.58×
Mississippi13,9570.78×
Kansas13,9170.81×
Arkansas13,3530.74×
Iowa13,2120.74×
Nebraska11,4421.05×
West Virginia10,6361.05×
Alaska10,6142.28×
Utah10,4380.53×
Idaho9,8220.9×
Montana9,2531.53×
South Dakota9,1331.81×
North Dakota8,8921.99×
New Hampshire8,7641.02×
Wyoming8,6042.66×
New Mexico8,5370.78×
Rhode Island8,4621.22×
Maine8,4571.08×
Vermont8,3232.18×
Delaware7,5781.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Napa Valley AVA audience
BrandAffinityCategory
Regional styles of Mexican music18.93×Music & Radio
Ken Burns12.83×Movies & TV
Karbala16.06×Travel & Leisure
Lulu 黃路梓茵4.47×Movies & TV
MeatEater10.99×Movies & TV
Governor of Michigan10.01×Politics & Society
Historic site5.38×Arts & Culture
Goop6.57×Internet & Social Media
Hibachi8.58×Food & Beverages
Wok6.7×Food & Beverages
Fairy godmother7.51×Literature
Natural rubber2.01×Cars & Mobility
Grinch3.71×Movies & TV
headspace8.57×Health
Vocal harmony4.09×Music & Radio
Cherish (group)9.57×Music & Radio
Google Home5.52×Technology & Electronics
Hipster7.91×Politics & Society
Mathcore6.51×Music & Radio
Muk-bang12.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Napa Valley AVA audience
TraitClusterScore
IndulgenceJOY2.15
TravellingTHRILL1.84
Design AffinityPREMIUM1.81
Luxury OrientationPREMIUM1.74
SustainabilityBALANCE1.69
Quality AwarenessPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Napa Valley AVA
CountryShare
United States87.9%
Canada2.5%
Japan1.8%

See Napa Valley AVA audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Napa Valley AVA have in United States?

Napa Valley AVA has an estimated audience of 2,179,316 people in United States, concentrated in California and Florida.

What is the gender split and age of Napa Valley AVA fans?

63.3% of Napa Valley AVA fans are female, 36.7% are male, with an average age of 46.1 years.

Which brands do Napa Valley AVA fans like most?

Napa Valley AVA fans show strongest brand affinity for Regional styles of Mexican music (18.93×), Ken Burns (12.83×), and Karbala (16.06×) over the country average.

Where do Napa Valley AVA fans live in United States?

Napa Valley AVA fans in United States are most concentrated in California (reach 717,016), Florida (reach 139,295), and Texas (reach 136,931). These three regions account for the largest share of the active audience.

What other brands do Napa Valley AVA fans also like?

Beyond Napa Valley AVA itself, the audience over-indexes on Ken Burns (12.83×), Karbala (16.06×), Lulu 黃路梓茵 (4.47×), and MeatEater (10.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Napa Valley AVA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.