NBC Connecticut Audience in United States

NBC Connecticut logo

NBC Connecticut has an estimated audience of 1,054,122 people in United States. 63.8% are female, 36.2% are male, average age 42.5. Top regions: Connecticut, New York, Florida. Top brand affinities: Alaska, Product design, Pro-Ject, Stamp collecting, UK garage.

The average NBC Connecticut fan in United States is 42.5 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Florida. Top brand affinities include Alaska, Product design, Pro-Ject, with strongest over-indexing on Alaska (3.76× the country average). Demographically, the NBC Connecticut audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of NBC Connecticut fans

Demographic split for NBC Connecticut audience in United States
MetricValue
Female63.8%
Male36.2%
Average age42.5
Estimated audience size1,054,122

Audience persona

The typical NBC Connecticut fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for NBC Connecticut in United States
RegionReachAffinity
Connecticut455,25243.06×
New York19,0570.32×
Florida13,7790.19×
Massachusetts13,7030.66×
Rhode Island5,1151.52×
North Carolina3,9420.12×
Virginia3,6490.14×
South Carolina3,2370.2×
Arizona2,0440.09×
Texas1,7420.02×
Georgia1,7380.05×
California1,7370.01×
New Hampshire1,5340.37×
North Dakota1,4930.69×
New Jersey1,3900.05×
Pennsylvania1,3870.04×
Tennessee1,0380.05×
Maine1,0220.27×
Maryland9810.05×
West Virginia9530.19×
Ohio7970.02×
Vermont7810.42×
Minnesota7550.05×
Colorado7440.04×
Hawaii7250.16×
Illinois7090.02×
Washington, District of Columbia6160.19×
Michigan6040.02×
Indiana5530.03×
Kansas5120.06×
Missouri4760.03×
Kentucky3670.03×
Louisiana3340.02×
Washington3240.02×
Mississippi3220.04×
Arkansas2860.03×
Oklahoma2800.02×
Alabama2670.02×
Nevada2660.03×
Wisconsin2630.02×
Oregon2630.02×
New Mexico2490.05×
Idaho2460.05×
Utah2440.03×
Iowa2330.03×
Montana2310.08×
South Dakota2280.09×
Wyoming2150.14×
Nebraska2150.04×
Delaware2050.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC Connecticut audience
BrandAffinityCategory
Alaska3.76×Travel & Leisure
Product design3.59×Business & Career
Pro-Ject7.4×Music & Radio
Stamp collecting7.82×Home & Garden
UK garage7.32×Music & Radio
Life of Pi9.92×Movies & TV
Minnesota1.74×Travel & Leisure
Elsword14.82×Games
Israel1.85×Travel & Leisure
Rajasthan12.94×Travel & Leisure
Home equity1.53×Home & Garden
Academy Award for Best Production Design12.06×Movies & TV
Fairy godmother5.08×Literature
JDSU2.04×Business & Career
Google Analytics3.21×Internet & Social Media
Isometric exercise5.58×Sports
Historic site2.63×Arts & Culture
Home staging3.02×Home & Garden
Staycation1.81×Home & Garden
Goop2.78×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC Connecticut audience
TraitClusterScore
Quality AwarenessPREMIUM1.66
Family OrientationCONSERVATISM1.39
Pet OwnershipJOY1.38
Luxury OrientationPREMIUM1.25
Early Adopter MentalityPOWER1.2
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for NBC Connecticut
CountryShare
United States98.2%
China0.7%
Germany0.1%

See NBC Connecticut audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NBC Connecticut have in United States?

NBC Connecticut has an estimated audience of 1,054,122 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of NBC Connecticut fans?

63.8% of NBC Connecticut fans are female, 36.2% are male, with an average age of 42.5 years.

Which brands do NBC Connecticut fans like most?

NBC Connecticut fans show strongest brand affinity for Alaska (3.76×), Product design (3.59×), and Pro-Ject (7.4×) over the country average.

Where do NBC Connecticut fans live in United States?

NBC Connecticut fans in United States are most concentrated in Connecticut (reach 455,252), New York (reach 19,057), and Florida (reach 13,779). These three regions account for the largest share of the active audience.

What other brands do NBC Connecticut fans also like?

Beyond NBC Connecticut itself, the audience over-indexes on Product design (3.59×), Pro-Ject (7.4×), Stamp collecting (7.82×), and UK garage (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.