NBC Connecticut Audience in United States

NBC Connecticut has an estimated audience of 1,054,122 people in United States. 63.8% are female, 36.2% are male, average age 42.5. Top regions: Connecticut, New York, Florida. Top brand affinities: Alaska, Product design, Pro-Ject, Stamp collecting, UK garage.
The average NBC Connecticut fan in United States is 42.5 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Florida. Top brand affinities include Alaska, Product design, Pro-Ject, with strongest over-indexing on Alaska (3.76× the country average). Demographically, the NBC Connecticut audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of NBC Connecticut fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.5 |
| Estimated audience size | 1,054,122 |
Audience persona
The typical NBC Connecticut fan in United States is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Connecticut | 455,252 | 43.06× |
| New York | 19,057 | 0.32× |
| Florida | 13,779 | 0.19× |
| Massachusetts | 13,703 | 0.66× |
| Rhode Island | 5,115 | 1.52× |
| North Carolina | 3,942 | 0.12× |
| Virginia | 3,649 | 0.14× |
| South Carolina | 3,237 | 0.2× |
| Arizona | 2,044 | 0.09× |
| Texas | 1,742 | 0.02× |
| Georgia | 1,738 | 0.05× |
| California | 1,737 | 0.01× |
| New Hampshire | 1,534 | 0.37× |
| North Dakota | 1,493 | 0.69× |
| New Jersey | 1,390 | 0.05× |
| Pennsylvania | 1,387 | 0.04× |
| Tennessee | 1,038 | 0.05× |
| Maine | 1,022 | 0.27× |
| Maryland | 981 | 0.05× |
| West Virginia | 953 | 0.19× |
| Ohio | 797 | 0.02× |
| Vermont | 781 | 0.42× |
| Minnesota | 755 | 0.05× |
| Colorado | 744 | 0.04× |
| Hawaii | 725 | 0.16× |
| Illinois | 709 | 0.02× |
| Washington, District of Columbia | 616 | 0.19× |
| Michigan | 604 | 0.02× |
| Indiana | 553 | 0.03× |
| Kansas | 512 | 0.06× |
| Missouri | 476 | 0.03× |
| Kentucky | 367 | 0.03× |
| Louisiana | 334 | 0.02× |
| Washington | 324 | 0.02× |
| Mississippi | 322 | 0.04× |
| Arkansas | 286 | 0.03× |
| Oklahoma | 280 | 0.02× |
| Alabama | 267 | 0.02× |
| Nevada | 266 | 0.03× |
| Wisconsin | 263 | 0.02× |
| Oregon | 263 | 0.02× |
| New Mexico | 249 | 0.05× |
| Idaho | 246 | 0.05× |
| Utah | 244 | 0.03× |
| Iowa | 233 | 0.03× |
| Montana | 231 | 0.08× |
| South Dakota | 228 | 0.09× |
| Wyoming | 215 | 0.14× |
| Nebraska | 215 | 0.04× |
| Delaware | 205 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.76× | Travel & Leisure |
| Product design | 3.59× | Business & Career |
| Pro-Ject | 7.4× | Music & Radio |
| Stamp collecting | 7.82× | Home & Garden |
| UK garage | 7.32× | Music & Radio |
| Life of Pi | 9.92× | Movies & TV |
| Minnesota | 1.74× | Travel & Leisure |
| Elsword | 14.82× | Games |
| Israel | 1.85× | Travel & Leisure |
| Rajasthan | 12.94× | Travel & Leisure |
| Home equity | 1.53× | Home & Garden |
| Academy Award for Best Production Design | 12.06× | Movies & TV |
| Fairy godmother | 5.08× | Literature |
| JDSU | 2.04× | Business & Career |
| Google Analytics | 3.21× | Internet & Social Media |
| Isometric exercise | 5.58× | Sports |
| Historic site | 2.63× | Arts & Culture |
| Home staging | 3.02× | Home & Garden |
| Staycation | 1.81× | Home & Garden |
| Goop | 2.78× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.66 |
| Family Orientation | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.38 |
| Luxury Orientation | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.2 |
| Risk Appetite | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.2% |
| China | 0.7% |
| Germany | 0.1% |
See NBC Connecticut audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does NBC Connecticut have in United States?
NBC Connecticut has an estimated audience of 1,054,122 people in United States, concentrated in Connecticut and New York.
What is the gender split and age of NBC Connecticut fans?
63.8% of NBC Connecticut fans are female, 36.2% are male, with an average age of 42.5 years.
Which brands do NBC Connecticut fans like most?
NBC Connecticut fans show strongest brand affinity for Alaska (3.76×), Product design (3.59×), and Pro-Ject (7.4×) over the country average.
Where do NBC Connecticut fans live in United States?
NBC Connecticut fans in United States are most concentrated in Connecticut (reach 455,252), New York (reach 19,057), and Florida (reach 13,779). These three regions account for the largest share of the active audience.
What other brands do NBC Connecticut fans also like?
Beyond NBC Connecticut itself, the audience over-indexes on Product design (3.59×), Pro-Ject (7.4×), Stamp collecting (7.82×), and UK garage (7.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for NBC Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.