New Haven County, Connecticut Audience in United States

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New Haven County, Connecticut has an estimated audience of 387,847 people in United States. 62.3% are female, 37.7% are male, average age 42.8. Top regions: Connecticut, New York, Florida. Top brand affinities: Alaska, Minnesota, Israel, Google Analytics, Meals on Wheels.

The average New Haven County, Connecticut fan in United States is 42.8 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Florida. Top brand affinities include Alaska, Minnesota, Israel, with strongest over-indexing on Alaska (3.4× the country average). Demographically, the New Haven County, Connecticut audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of New Haven County, Connecticut fans

Demographic split for New Haven County, Connecticut audience in United States
MetricValue
Female62.3%
Male37.7%
Average age42.8
Estimated audience size387,847

Audience persona

The typical New Haven County, Connecticut fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for New Haven County, Connecticut in United States
RegionReachAffinity
Connecticut99,81025.66×
New York27,1531.25×
Florida12,0890.46×
Massachusetts10,2491.34×
Texas9,9690.3×
California9,9560.23×
New Jersey7,5440.76×
Pennsylvania6,2900.48×
North Carolina5,9870.51×
Virginia4,8820.52×
Georgia4,7290.4×
Ohio4,4170.37×
Illinois4,1300.32×
Michigan3,2430.32×
Maryland3,1050.47×
Indiana2,8020.4×
South Carolina2,3860.41×
Tennessee2,2800.29×
Washington2,0290.26×
Arizona2,0010.25×
Rhode Island1,8481.5×
Colorado1,7410.28×
Missouri1,6740.27×
Minnesota1,6120.29×
Maine1,4371.03×
New Hampshire1,3820.9×
Kentucky1,2030.25×
Washington, District of Columbia1,1951.03×
Oregon1,1720.26×
Wisconsin1,0390.18×
Alabama1,0350.19×
Utah1,0130.29×
Mississippi9380.29×
Vermont9091.33×
Arkansas9030.28×
Kansas8340.27×
Louisiana8340.17×
Oklahoma8150.19×
Nevada7740.21×
West Virginia7740.43×
Alaska7730.93×
Idaho7150.37×
Hawaii6830.41×
Iowa6790.21×
Montana6740.63×
South Dakota6650.74×
North Dakota6470.81×
Wyoming6261.09×
Nebraska6250.32×
New Mexico6210.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Haven County, Connecticut audience
BrandAffinityCategory
Alaska3.4×Travel & Leisure
Minnesota2.5×Travel & Leisure
Israel2.19×Travel & Leisure
Google Analytics4.57×Internet & Social Media
Meals on Wheels4.81×Food & Beverages
Nebraska1.91×Travel & Leisure
JDM Cars4.66×Cars & Mobility
Elsword8.86×Games
Sinaloa1.96×Travel & Leisure
Pro-Ject1.96×Music & Radio
Governor of Michigan3.48×Politics & Society
Goop2.51×Internet & Social Media
Noodle (Gorillaz)1.68×Music & Radio
Wikia1.55×Internet & Social Media
Fairy godmother3.33×Literature
Zoo Tycoon (series)8.86×Games
Jeep Wagoneer2.42×Cars & Mobility
Stamp collecting1.96×Home & Garden
Historic site1.72×Arts & Culture
Rajasthan6.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Haven County, Connecticut audience
TraitClusterScore
Quality AwarenessPREMIUM1.3
Urban LifestyleOPEN1.28
Family OrientationCONSERVATISM1.21
ExtroversionTHRILL1.19
Community OrientationOPEN1.16
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for New Haven County, Connecticut
CountryShare
United States99.2%
United Kingdom0.6%
Germany0.1%

See New Haven County, Connecticut audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does New Haven County, Connecticut have in United States?

New Haven County, Connecticut has an estimated audience of 387,847 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of New Haven County, Connecticut fans?

62.3% of New Haven County, Connecticut fans are female, 37.7% are male, with an average age of 42.8 years.

Which brands do New Haven County, Connecticut fans like most?

New Haven County, Connecticut fans show strongest brand affinity for Alaska (3.4×), Minnesota (2.5×), and Israel (2.19×) over the country average.

Where do New Haven County, Connecticut fans live in United States?

New Haven County, Connecticut fans in United States are most concentrated in Connecticut (reach 99,810), New York (reach 27,153), and Florida (reach 12,089). These three regions account for the largest share of the active audience.

What other brands do New Haven County, Connecticut fans also like?

Beyond New Haven County, Connecticut itself, the audience over-indexes on Minnesota (2.5×), Israel (2.19×), Google Analytics (4.57×), and Meals on Wheels (4.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Haven County, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.