Rascasse Audience Intelligence

New World (supermarket) Target Market in United States

A data profile of the people who buy, follow and care about New World (supermarket) in United States — modelled from more than twelve digital signal sources. New World (supermarket) has an estimated audience of 289,589 people in United States.

#78among Supermarket in United States#5104among Brand in United States#688in Shopping

The average New World (supermarket) fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include America Ferrera, Time Out (magazine), 7-Eleven, with strongest over-indexing on America Ferrera (56.63× the country average).

Demographically, the New World (supermarket) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New World (supermarket) fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for America Ferrera.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New World (supermarket) profile in United States.

Audience size
290K
in United States
Gender
81.3%♀
18.7% male
Age
38.6
average years
Country rank
#49241
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New World (supermarket)

81.3% are female, 18.7% are male, average age 38.6.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for New World (supermarket) audience in United States
MetricValue
Female81.3%
Male18.7%
Average age38.6
Estimated audience size289,589
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the New World (supermarket) audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3921%
40-4925%
50+16%
Fig. 04

Worldwide distribution

17.6%

of the worldwide New World (supermarket) audience comes from United States.

Worldwide audience distribution share by country for New World (supermarket)
CountryShare
United States17.6%
Germany13.4%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New World (supermarket) audience in United States is strongest.

Fig. 05

Top regions by affinity

New World (supermarket) customers by region in United States
#RegionReachAffinity×
01Vermont<1K1.79×
02Washington~8K1.34×
03Oklahoma~4K1.28×
04Oregon~4K1.17×
05Idaho~2K1.15×
06Arizona~7K1.12×
07Louisiana~4K1.12×
08Kentucky~4K1.12×
09Missouri~5K1.10×
10West Virginia~2K1.10×
11North Dakota<1K1.08×
12Kansas~2K1.07×
13Hawaii~1K1.07×
14Arkansas~3K1.06×
15New Hampshire~1K1.05×
16Utah~3K1.04×
17Maine~1K1.04×
18Montana<1K1.04×
19Indiana~5K1.01×
20Texas~30K1.00×
21Florida~20K1.00×
22California~30K0.99×
23Ohio~9K0.99×
24Massachusetts~6K0.99×
25Alaska<1K0.99×
26North Carolina~9K0.98×
27Alabama~4K0.98×
28Connecticut~3K0.97×
29Colorado~4K0.96×
30Nevada~3K0.96×
31Virginia~7K0.95×
32Washington, District of Columbia<1K0.95×
33Michigan~7K0.93×
34Iowa~2K0.93×
35South Dakota<1K0.93×
36Tennessee~5K0.92×
37Minnesota~4K0.91×
38Mississippi~2K0.91×
39Rhode Island<1K0.90×
40Nebraska~1K0.89×
41Wisconsin~4K0.88×
42Georgia~8K0.87×
43Pennsylvania~8K0.85×
44New Mexico~1K0.85×
45New York~10K0.84×
46New Jersey~6K0.84×
47Maryland~4K0.84×
48South Carolina~4K0.84×
49Delaware<1K0.83×
50Illinois~8K0.80×
Fig. 06

Affinity by region

Affinity by region — New World (supermarket), United States
0.80×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New World (supermarket) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New World (supermarket) audience
#·InterestCategoryAffinity×
01America FerreraMovies & TV56.63×
02Time Out (magazine)Travel & Leisure21.08×
03Javier BardemMovies & TV12.83×
04Mary Elizabeth WinsteadMovies & TV12.83×
05Dwight HowardSports12.83×
06International educationBusiness & Career10.71×
07Scorpions (band)Music & Radio10.04×
08Group buyingShopping9.32×
09Memphis GrizzliesSports9.15×
10Adriana LimaFashion & Accessoires8.55×
11Indiana PacersSports7.15×
12Washington WizardsSports7.00×
13Minnesota TimberwolvesSports6.49×
14Utah JazzSports6.40×
157-ElevenShopping6.35×
16Charlotte HornetsSports6.30×
17Brooklyn NetsSports5.84×
18Phoenix SunsSports5.33×
19Pedro PascalMovies & TV5.27×
20Web serverTechnology & Electronics5.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New World (supermarket) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New World (supermarket) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.45×
Convenience OrientationPREMIUM1.55×
Pet OwnershipJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New World (supermarket) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
ExtroversionTHRILL0.84×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New World (supermarket)'s target market in United States?

New World (supermarket)'s target market in United States covers an estimated 289,589 people, concentrated in California and Texas.

02

What is the gender split and age of New World (supermarket) customers?

81.3% of the New World (supermarket) audience are female, 18.7% are male, with an average age of 38.6 years.

03

Which brands do New World (supermarket) fans like most?

New World (supermarket) fans show strongest brand affinity for America Ferrera (56.63×), Time Out (magazine) (21.08×), and 7-Eleven (6.35×) over the country average.

04

Where do New World (supermarket) fans live in United States?

New World (supermarket) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do New World (supermarket) fans also like?

Beyond New World (supermarket) itself, the audience over-indexes on Time Out (magazine) (21.08×), 7-Eleven (6.35×), Javier Bardem (12.83×), and Memphis Grizzlies (9.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See New World (supermarket) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New World (supermarket). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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