Rascasse Audience Intelligence

Newk's Eatery Target Market in United States

A data profile of the people who buy, follow and care about Newk's Eatery in United States — modelled from more than twelve digital signal sources. Newk's Eatery has an estimated audience of 1,218,859 people in United States.

#29among Fast food restaurants in United States#2111among Brand in United States#1185in Food & Beverages

The average Newk's Eatery fan in United States is 39.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Mississippi, Georgia.

Top brand affinities include Panera Bread, Panda Express, Jersey Mike's Subs, with strongest over-indexing on Panera Bread (4.27× the country average).

Demographically, the Newk's Eatery audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newk's Eatery fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Panera Bread.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newk's Eatery profile in United States.

Audience size
1.2M
in United States
Gender
61.0%♀
39.0% male
Age
39.7
average years
Country rank
#20647
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Newk's Eatery

61.0% are female, 39.0% are male, average age 39.7.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Newk's Eatery audience in United States
MetricValue
Female61.0%
Male39.0%
Average age39.7
Estimated audience size1,218,859
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Newk's Eatery audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Newk's Eatery audience comes from United States.

Worldwide audience distribution share by country for Newk's Eatery
CountryShare
United States99.1%
China0.3%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newk's Eatery audience in United States is strongest.

Fig. 05

Top regions by affinity

Newk's Eatery customers by region in United States
#RegionReachAffinity×
01Mississippi~200K16.79×
02Arkansas~80K7.89×
03Alabama~100K6.04×
04Louisiana~70K4.53×
05Georgia~200K4.16×
06Tennessee~70K2.95×
07Texas~200K1.73×
08Colorado~30K1.46×
09Kansas~10K1.32×
10Florida~80K1.03×
11Montana~3K0.82×
12South Dakota~2K0.82×
13Alaska~2K0.82×
14North Dakota~2K0.82×
15Vermont~2K0.82×
16Hawaii~4K0.81×
17Rhode Island~3K0.81×
18Delaware~3K0.81×
19West Virginia~4K0.80×
20Idaho~5K0.79×
21Maine~3K0.79×
22South Carolina~10K0.75×
23New Hampshire~3K0.72×
24New Mexico~4K0.71×
25Nebraska~4K0.70×
26Utah~7K0.63×
27Connecticut~7K0.62×
28Nevada~7K0.62×
29Iowa~6K0.62×
30Oklahoma~8K0.57×
31Maryland~10K0.54×
32Wisconsin~9K0.53×
33Washington, District of Columbia~2K0.50×
34Minnesota~8K0.49×
35Oregon~7K0.48×
36New Jersey~10K0.43×
37Washington~10K0.43×
38Massachusetts~10K0.43×
39Michigan~10K0.38×
40Arizona~9K0.37×
41Indiana~8K0.37×
42Pennsylvania~10K0.33×
43Kentucky~5K0.33×
44Ohio~10K0.30×
45Missouri~6K0.29×
46Virginia~7K0.24×
47Illinois~9K0.23×
48North Carolina~8K0.23×
49New York~10K0.19×
50California~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Newk's Eatery, United States
0.15×1.00×16.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newk's Eatery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newk's Eatery audience
#·InterestCategoryAffinity×
01Panera BreadFood & Beverages4.27×
02Jersey Mike's SubsFood & Beverages3.94×
03Jimmy John'sFood & Beverages2.76×
04Panda ExpressFood & Beverages2.74×
05Five GuysFood & Beverages2.66×
06Jack in the BoxFood & Beverages2.57×
07Fast casual restaurantsFood & Beverages2.44×
08Fast food restaurantsFood & Beverages2.31×
09Culver'sFood & Beverages2.23×
10Chipotle Mexican GrillFood & Beverages2.13×
117-ElevenShopping2.00×
12Chick-fil-AFood & Beverages1.94×
13StarbucksFood & Beverages1.93×
14Taco BellFood & Beverages1.91×
15Pizza HutFood & Beverages1.89×
16Italian cuisineFood & Beverages1.84×
17LunchFood & Beverages1.82×
18SubwayFood & Beverages1.75×
19McDonald'sFood & Beverages1.63×
20Trader Joe'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newk's Eatery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newk's Eatery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Convenience OrientationPREMIUM1.40×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newk's Eatery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
TraditionCONSERVATISM0.89×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Newk's Eatery's target market in United States?

Newk's Eatery's target market in United States covers an estimated 1,218,859 people, concentrated in Texas and Mississippi.

02

What is the gender split and age of Newk's Eatery customers?

61.0% of the Newk's Eatery audience are female, 39.0% are male, with an average age of 39.7 years.

03

Which brands do Newk's Eatery fans like most?

Newk's Eatery fans show strongest brand affinity for Panera Bread (4.27×), Panda Express (2.74×), and Jersey Mike's Subs (3.94×) over the country average.

04

Where do Newk's Eatery fans live in United States?

Newk's Eatery fans in United States are most concentrated in Texas (reach ~200K), Mississippi (reach ~200K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Newk's Eatery fans also like?

Beyond Newk's Eatery itself, the audience over-indexes on Panda Express (2.74×), Jersey Mike's Subs (3.94×), Starbucks (1.93×), and Chick-fil-A (1.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Newk's Eatery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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