Newk's Eatery Audience in United States

Newk's Eatery has an estimated audience of 1,185,088 people in United States. 61.9% are female, 38.1% are male, average age 39.6. Top regions: Texas, Georgia, Mississippi. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, CarGurus.

The average Newk's Eatery fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Mississippi. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11.59× the country average). Demographically, the Newk's Eatery audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Newk's Eatery fans

Demographic split for Newk's Eatery audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.6
Estimated audience size1,185,088

Audience persona

The typical Newk's Eatery fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Newk's Eatery in United States
RegionReachAffinity
Texas209,0312.05×
Georgia159,6224.37×
Mississippi140,78614.42×
Florida94,2321.17×
Arkansas86,2658.84×
Louisiana81,2325.32×
Tennessee76,1693.2×
Alabama73,3414.43×
Colorado31,5611.69×
South Carolina15,0080.84×
Maryland11,9790.59×
Oklahoma9,2390.7×
North Carolina8,3920.24×
Indiana6,8350.32×
California4,8110.04×
Virginia4,5490.16×
Kentucky3,4580.23×
New York3,4380.05×
Missouri3,3930.18×
Illinois3,3910.09×
Ohio2,1860.06×
Pennsylvania1,8250.05×
Oregon1,5300.11×
Kansas1,5230.16×
Michigan1,4040.05×
Arizona1,2780.05×
New Jersey1,0370.03×
Massachusetts1,0340.04×
Washington9040.04×
Wisconsin8030.05×
Minnesota7960.05×
Washington, District of Columbia5940.17×
Nevada5610.05×
Utah5500.05×
Iowa5420.06×
Connecticut4650.04×
Nebraska3660.06×
New Mexico3640.06×
New Hampshire3400.07×
West Virginia2890.05×
Idaho2470.04×
Alaska2470.1×
Hawaii2360.05×
Maine2290.05×
Montana2150.07×
South Dakota2120.08×
North Dakota2070.08×
Wyoming2000.11×
Rhode Island1970.05×
Vermont1940.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newk's Eatery audience
BrandAffinityCategory
Capital One11.59×Business & Career
Google Maps10.92×Internet & Social Media
Indeed.com8.82×Business & Career
Circle K14.11×Shopping
CarGurus10.56×Cars & Mobility
Kia Sportage33.15×Cars & Mobility
Beetlejuice7.33×Movies & TV
DeviantArt10.43×Internet & Social Media
Enterprise Rent-A-Car8.77×Cars & Mobility
AccuWeather9.03×Home & Garden
Khan Academy11.55×Business & Career
Aaron Rodgers8.32×Sports
Bruce Willis9.39×Movies & TV
Diane Keaton7.9×Movies & TV
Google News7.38×News
Billy Bob Thornton10.75×Movies & TV
ICloud11.41×Technology & Electronics
Kendra Scott12.43×Fashion & Accessoires
Autism Awareness10.1×Health
Blake Lively10.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newk's Eatery audience
TraitClusterScore
IndulgenceJOY1.29
ExtroversionTHRILL1.29
Convenience OrientationPREMIUM1.22
Family OrientationCONSERVATISM1.15
LGBTQ+ IdentityOPEN1.12
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Newk's Eatery
CountryShare
United States99.0%
China0.3%
Canada0.1%

See Newk's Eatery audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Newk's Eatery have in United States?

Newk's Eatery has an estimated audience of 1,185,088 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Newk's Eatery fans?

61.9% of Newk's Eatery fans are female, 38.1% are male, with an average age of 39.6 years.

Which brands do Newk's Eatery fans like most?

Newk's Eatery fans show strongest brand affinity for Capital One (11.59×), Google Maps (10.92×), and Indeed.com (8.82×) over the country average.

Where do Newk's Eatery fans live in United States?

Newk's Eatery fans in United States are most concentrated in Texas (reach 209,031), Georgia (reach 159,622), and Mississippi (reach 140,786). These three regions account for the largest share of the active audience.

What other brands do Newk's Eatery fans also like?

Beyond Newk's Eatery itself, the audience over-indexes on Google Maps (10.92×), Indeed.com (8.82×), Circle K (14.11×), and CarGurus (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newk's Eatery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.