Newtown, Connecticut Audience in United States
Newtown, Connecticut has an estimated audience of 509,440 people in United States. 64.4% are female, 35.6% are male, average age 44.0. Top brand affinities: Alaska, Google Wallet, Google Analytics, Pro-Ject, Sinaloa.
Top brand affinities include Alaska, Google Wallet, Google Analytics, with strongest over-indexing on Alaska (2.32× the country average). Demographically, the Newtown, Connecticut audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Newtown, Connecticut fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 44.0 |
| Estimated audience size | 509,440 |
Audience persona
The typical Newtown, Connecticut fan in United States is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.32× | Travel & Leisure |
| Google Wallet | 5.62× | Technology & Electronics |
| Google Analytics | 3.54× | Internet & Social Media |
| Pro-Ject | 2.2× | Music & Radio |
| Sinaloa | 1.91× | Travel & Leisure |
| Elsword | 7.5× | Games |
| Home staging | 2.33× | Home & Garden |
| Urban horticulture | 1.54× | Home & Garden |
| Necktie | 1.88× | Fashion & Accessoires |
| Fairy godmother | 2.72× | Literature |
| UK garage | 1.87× | Music & Radio |
| Jeep Wagoneer | 1.92× | Cars & Mobility |
| HydraFacial | 2.71× | Beauty & Wellness |
| Goop | 1.68× | Internet & Social Media |
| Kento Yamazaki | 3.45× | Movies & TV |
| Governor of Michigan | 2.3× | Politics & Society |
| Rajasthan | 5.04× | Travel & Leisure |
| Meals on Wheels | 1.68× | Food & Beverages |
| Corona (band) | 1.67× | Music & Radio |
| CAC 40 | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
| Urban Lifestyle | OPEN | 1.24 |
| Community Orientation | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Australia | 24.6% |
| United Kingdom | 10.7% |
See Newtown, Connecticut audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Newtown, Connecticut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.