NIO Audience in United States

NIO has an estimated audience of 462,280 people in United States. 29.6% are female, 70.4% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Tesla Motors.

The average NIO fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (14.43× the country average). Demographically, the NIO audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of NIO fans

Demographic split for NIO audience in United States
MetricValue
Female29.6%
Male70.4%
Average age39.1
Estimated audience size462,280

Audience persona

The typical NIO fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for NIO in United States
RegionReachAffinity
California111,6692.2×
New York48,8521.89×
Texas43,8721.1×
Florida41,5941.33×
New Jersey21,0311.79×
Pennsylvania19,1711.23×
Illinois19,1351.24×
Massachusetts15,0131.65×
Virginia14,9361.33×
Georgia14,7991.04×
North Carolina14,2311.02×
Washington13,6131.47×
Michigan13,4271.11×
Ohio12,4820.88×
Maryland10,7001.35×
Arizona9,6641.02×
Indiana9,5941.14×
Missouri8,5111.14×
Connecticut6,7951.47×
Minnesota6,5660.99×
Tennessee6,2180.67×
Colorado6,1180.84×
Wisconsin5,9530.86×
Nevada5,6361.26×
South Carolina5,4300.78×
Oregon5,3321.01×
Alabama5,0360.78×
Louisiana4,0670.68×
Kentucky3,4500.6×
Utah3,3420.81×
Hawaii3,0251.52×
Oklahoma2,8680.56×
Kansas2,4680.68×
Iowa2,4130.63×
Mississippi2,1900.57×
Arkansas2,1560.57×
Washington, District of Columbia2,1491.55×
New Hampshire1,9741.08×
Nebraska1,8750.81×
Delaware1,5931.25×
Rhode Island1,5161.03×
Idaho1,4720.64×
New Mexico1,4150.61×
Maine1,1610.7×
West Virginia1,0060.47×
Vermont9271.14×
Montana6820.53×
Alaska5690.58×
South Dakota5580.52×
North Dakota4990.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NIO audience
BrandAffinityCategory
Autism Awareness14.43×Health
Diabetes mellitus awareness9.57×Health
Microblogging9.73×Technology & Electronics
Singer-songwriter4.35×Music & Radio
Tesla Motors6.95×Cars & Mobility
Google Maps3.9×Internet & Social Media
CarGurus5.43×Cars & Mobility
Income tax10.16×Business & Career
Kia Sportage17.35×Cars & Mobility
Capital One3.19×Business & Career
Enterprise Rent-A-Car4.49×Cars & Mobility
Indeed.com2.99×Business & Career
AutoZone2.39×Cars & Mobility
Charles, Prince of Wales14.32×Politics & Society
Houston Astros4.43×Sports
Google News2.86×News
Honda HR-V12.04×Cars & Mobility
Livemusic2.42×Music & Radio
SUVs1.77×Cars & Mobility
Apple Store3.47×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NIO audience
TraitClusterScore
Luxury OrientationPREMIUM1.53
Early Adopter MentalityPOWER1.38
Risk AppetiteTHRILL1.36
Quality AwarenessPREMIUM1.3
Family OrientationCONSERVATISM1.21
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for NIO
CountryShare
Brazil36.6%
China11.0%
United States7.9%

See NIO audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does NIO have in United States?

NIO has an estimated audience of 462,280 people in United States, concentrated in California and New York.

What is the gender split and age of NIO fans?

29.6% of NIO fans are female, 70.4% are male, with an average age of 39.1 years.

Which brands do NIO fans like most?

NIO fans show strongest brand affinity for Autism Awareness (14.43×), Diabetes mellitus awareness (9.57×), and Microblogging (9.73×) over the country average.

Where do NIO fans live in United States?

NIO fans in United States are most concentrated in California (reach 111,669), New York (reach 48,852), and Texas (reach 43,872). These three regions account for the largest share of the active audience.

What other brands do NIO fans also like?

Beyond NIO itself, the audience over-indexes on Diabetes mellitus awareness (9.57×), Microblogging (9.73×), Singer-songwriter (4.35×), and Tesla Motors (6.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.