North Indian cuisine Audience in United States

North Indian cuisine has an estimated audience of 312,490 people in United States. 64.1% are female, 35.9% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Hindi, Rainbow Loom, India national cricket team, Ranbir Kapoor, Great Clips.

The average North Indian cuisine fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hindi, Rainbow Loom, India national cricket team, with strongest over-indexing on Hindi (25.65× the country average). Demographically, the North Indian cuisine audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of North Indian cuisine fans

Demographic split for North Indian cuisine audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.2
Estimated audience size312,490

Audience persona

The typical North Indian cuisine fan in United States is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Hindi.

Top regions in United States

Top regions ranked by reach for North Indian cuisine in United States
RegionReachAffinity
California57,0061.66×
Texas37,2581.39×
New York19,1421.1×
New Jersey14,0321.77×
Florida11,9280.56×
Illinois11,4911.1×
Washington10,3811.66×
Georgia9,5040.99×
Pennsylvania8,8540.84×
Virginia8,1061.06×
North Carolina7,7300.82×
Massachusetts7,2161.17×
Ohio6,5060.68×
Michigan5,7210.7×
Maryland4,6230.86×
Arizona4,0330.63×
Indiana3,2790.57×
Connecticut3,1651.01×
Tennessee3,1470.5×
Colorado3,0500.62×
Minnesota2,8780.64×
Oregon2,7030.75×
Missouri2,6080.52×
Wisconsin2,4700.53×
Nevada2,2310.74×
Kentucky2,1000.54×
South Carolina2,0430.43×
Arkansas1,9090.74×
Mississippi1,8420.72×
Alabama1,7790.41×
Kansas1,7560.71×
Louisiana1,6380.41×
Oklahoma1,6010.46×
Utah1,5920.57×
West Virginia1,5211.05×
Alaska1,5182.27×
New Hampshire1,4621.19×
Idaho1,4040.9×
Hawaii1,3421×
Iowa1,3340.52×
Montana1,3231.53×
South Dakota1,3061.81×
North Dakota1,2711.98×
Wyoming1,2302.66×
Nebraska1,2270.78×
New Mexico1,2210.78×
Rhode Island1,2101.22×
Maine1,2091.08×
Vermont1,1902.17×
Delaware1,0841.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Indian cuisine audience
BrandAffinityCategory
Hindi25.65×Politics & Society
Rainbow Loom81.66×Kids & Family
India national cricket team21.12×Sports
Ranbir Kapoor48.91×Movies & TV
Great Clips6.44×Beauty & Wellness
Ranveer Singh33.1×Movies & TV
Saif Ali Khan48.54×Movies & TV
Back to the Future13.68×Movies & TV
Shahid Kapoor37.81×Movies & TV
Shah Rukh Khan20.71×Movies & TV
PSV Eindhoven29.52×Sports
Hindustan42.43×Politics & Society
Akshay Kumar30.69×Movies & TV
Feyenoord33.93×Sports
Deepika Padukone22.35×Movies & TV
Anushka Sharma35.1×Movies & TV
NDTV19.89×Movies & TV
HDFC Bank32.15×Business & Career
Pakistan7.07×Travel & Leisure
Hair Extensions4.15×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Indian cuisine audience
TraitClusterScore
Design AffinityPREMIUM2.13
TravellingTHRILL1.88
Risk AppetiteTHRILL1.72
Pet OwnershipJOY1.66
MindfulnessBALANCE1.64
IndulgenceJOY1.64

Worldwide distribution

Worldwide audience distribution share by country for North Indian cuisine
CountryShare
India37.7%
United States14.8%
United Arab Emirates6.9%

See North Indian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does North Indian cuisine have in United States?

North Indian cuisine has an estimated audience of 312,490 people in United States, concentrated in California and Texas.

What is the gender split and age of North Indian cuisine fans?

64.1% of North Indian cuisine fans are female, 35.9% are male, with an average age of 41.2 years.

Which brands do North Indian cuisine fans like most?

North Indian cuisine fans show strongest brand affinity for Hindi (25.65×), Rainbow Loom (81.66×), and India national cricket team (21.12×) over the country average.

Where do North Indian cuisine fans live in United States?

North Indian cuisine fans in United States are most concentrated in California (reach 57,006), Texas (reach 37,258), and New York (reach 19,142). These three regions account for the largest share of the active audience.

What other brands do North Indian cuisine fans also like?

Beyond North Indian cuisine itself, the audience over-indexes on Rainbow Loom (81.66×), India national cricket team (21.12×), Ranbir Kapoor (48.91×), and Great Clips (6.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.