Rascasse Audience Intelligence

North Indian cuisine Audience in United States

A data profile of the people who buy, follow and care about North Indian cuisine in United States — modelled from more than twelve digital signal sources. North Indian cuisine has an estimated audience of 312,490 people in United States.

#81among Cuisine in United States#13294among Topic in United States#2447in Food & Beverages

The average North Indian cuisine fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hindi, Ranbir Kapoor, Ranveer Singh, with strongest over-indexing on Hindi (24.23× the country average).

Demographically, the North Indian cuisine audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Indian cuisine fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Hindi.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Indian cuisine profile in United States.

Audience size
312K
in United States
Gender
64.1%♀
35.9% male
Age
41.2
average years
Country rank
#47325
Topic in United States
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Indian cuisine fans

64.1% are female, 35.9% are male, average age 41.2.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for North Indian cuisine audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.2
Estimated audience size312,490
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the North Indian cuisine audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3926%
40-4925%
50+20%
Fig. 04

Worldwide distribution

14.8%

of the worldwide North Indian cuisine audience comes from United States.

Worldwide audience distribution share by country for North Indian cuisine
CountryShare
India37.7%
United States14.8%
United Arab Emirates6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Indian cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

North Indian cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~7K1.71×
02New Jersey~10K1.67×
03Washington~9K1.47×
04California~50K1.46×
05Texas~30K1.29×
06New York~20K1.27×
07Massachusetts~7K1.22×
08Vermont<1K1.22×
09Alaska<1K1.16×
10Virginia~9K1.14×
11Washington, District of Columbia~1K1.13×
12Illinois~10K1.11×
13North Dakota<1K1.11×
14South Dakota<1K1.08×
15Georgia~10K1.06×
16Montana<1K1.05×
17Arizona~7K1.04×
18Oregon~4K1.04×
19North Carolina~10K1.03×
20Maryland~6K1.03×
21Delaware<1K1.03×
22Rhode Island~1K1.01×
23New Hampshire~1K1.00×
24Connecticut~3K0.98×
25Hawaii~1K0.98×
26Maine~1K0.98×
27Pennsylvania~10K0.97×
28West Virginia~1K0.97×
29Idaho~1K0.95×
30New Mexico~1K0.94×
31Arkansas~2K0.93×
32Kansas~2K0.93×
33Nebraska~1K0.93×
34Mississippi~2K0.92×
35Indiana~5K0.91×
36Michigan~7K0.89×
37Iowa~2K0.89×
38Colorado~4K0.88×
39Utah~2K0.88×
40Kentucky~3K0.87×
41Nevada~3K0.87×
42Missouri~4K0.86×
43Minnesota~4K0.86×
44Oklahoma~3K0.86×
45Wisconsin~4K0.85×
46Louisiana~3K0.85×
47Tennessee~5K0.84×
48South Carolina~4K0.84×
49Ohio~8K0.83×
50Florida~20K0.73×
Fig. 06

Affinity by region

Affinity by region — North Indian cuisine, United States
0.73×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Indian cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Indian cuisine audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society47.64×
02Saif Ali KhanMovies & TV42.03×
03Ranbir KapoorMovies & TV38.99×
04Ranveer SinghMovies & TV26.94×
05KajolMovies & TV26.09×
06Shahid KapoorMovies & TV26.08×
07HindiPolitics & Society24.23×
08NDTVMovies & TV24.01×
09Shah Rukh KhanMovies & TV19.03×
10Deepika PadukoneMovies & TV18.90×
11Etihad AirwaysTravel & Leisure17.81×
12Cricket World CupSports16.28×
13International educationBusiness & Career11.64×
14India national cricket teamSports11.26×
15Priyanka ChopraMovies & TV9.15×
16HinduismPolitics & Society7.57×
17PakistanTravel & Leisure5.81×
18Bollywood moviesMovies & TV4.14×
19Chipotle Mexican GrillFood & Beverages2.85×
20Taco BellFood & Beverages2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Indian cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Indian cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.05×
Community OrientationOPEN1.70×
Pet OwnershipJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Indian cuisine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
IndividualismJOY0.91×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Indian cuisine have in United States?

North Indian cuisine has an estimated audience of 312,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North Indian cuisine fans?

64.1% of North Indian cuisine fans are female, 35.9% are male, with an average age of 41.2 years.

03

Which brands do North Indian cuisine fans like most?

North Indian cuisine fans show strongest brand affinity for Hindi (24.23×), Ranbir Kapoor (38.99×), and Ranveer Singh (26.94×) over the country average.

04

Where do North Indian cuisine fans live in United States?

North Indian cuisine fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do North Indian cuisine fans also like?

Beyond North Indian cuisine itself, the audience over-indexes on Ranbir Kapoor (38.99×), Ranveer Singh (26.94×), Hindustan (47.64×), and NDTV (24.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See North Indian cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North Indian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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