Obed Vargas Audience in United States
Obed Vargas has an estimated audience of 310,830 people in United States. 43.0% are female, 57.0% are male, average age 34.4. Top brand affinities: Kia Sportage, Houston Astros, Los Angeles Dodgers, United Airlines, Real Madrid C.F..
Top brand affinities include Kia Sportage, Houston Astros, Los Angeles Dodgers, with strongest over-indexing on Kia Sportage (20.23× the country average). Demographically, the Obed Vargas audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Social Media Usage, Sports Activity.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Obed Vargas fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 34.4 |
| Estimated audience size | 310,830 |
Audience persona
The typical Obed Vargas fan in United States is more male, around 34.4 years old, with strong Social Media Usage tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 20.23× | Cars & Mobility |
| Houston Astros | 6.43× | Sports |
| Los Angeles Dodgers | 4.72× | Sports |
| United Airlines | 3.39× | Travel & Leisure |
| Real Madrid C.F. | 3.15× | Sports |
| Toyota Supra | 8.89× | Cars & Mobility |
| Miami Heat | 3.77× | Sports |
| Manchester United F.C. | 4.08× | Sports |
| Liverpool F.C. | 5.98× | Sports |
| FIFA World Cup | 2.18× | Sports |
| Los Angeles FC | 10.41× | Sports |
| Manchester City F.C. | 5.08× | Sports |
| Scooby-Doo | 2.82× | Movies & TV |
| Honda HR-V | 13.49× | Cars & Mobility |
| FC Bayern Munich | 3.59× | Sports |
| NBA Finals | 2.58× | Sports |
| Dallas Mavericks | 3.91× | Sports |
| Chelsea F.C. | 5.53× | Sports |
| NBA | 1.63× | Sports |
| Livemusic | 2.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.12 |
| Sports Activity | POWER | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
| Extroversion | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 52.6% |
| United States | 29.7% |
| Spain | 7.1% |
See Obed Vargas audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
How to read this data
Audience size is the estimated number of people in United States who actively search for Obed Vargas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.