Obi-Wan Kenobi Audience in United States
Obi-Wan Kenobi has an estimated audience of 1,781,750 people in United States. 29.2% are female, 70.8% are male, average age 33.7. Top brand affinities: Lego Star Wars, Disneyland Paris, Guardians of the Galaxy (film), Kia Sportage, Superman.
Top brand affinities include Lego Star Wars, Disneyland Paris, Guardians of the Galaxy (film), with strongest over-indexing on Lego Star Wars (52.6× the country average). Demographically, the Obi-Wan Kenobi audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Movies & TV · Type: Fictional Character
Demographics of Obi-Wan Kenobi fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 33.7 |
| Estimated audience size | 1,781,750 |
Audience persona
The typical Obi-Wan Kenobi fan in United States is more male, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Star Wars.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Star Wars | 52.6× | Kids & Family |
| Disneyland Paris | 16.8× | Travel & Leisure |
| Guardians of the Galaxy (film) | 13.74× | Movies & TV |
| Kia Sportage | 23.18× | Cars & Mobility |
| Superman | 2.12× | Movies & TV |
| Houston Astros | 6.03× | Sports |
| Rick and Morty | 5.24× | Movies & TV |
| Chris Hemsworth | 8.44× | Movies & TV |
| Anthony Mackie | 13.86× | Movies & TV |
| Anime and manga fandom | 4.04× | Literature |
| Doctor Strange | 10.26× | Literature |
| Google Maps | 2.49× | Internet & Social Media |
| Lego Ninjago | 20.15× | Kids & Family |
| Lego | 4.15× | Kids & Family |
| Honda HR-V | 15.45× | Cars & Mobility |
| Alvin and the Chipmunks | 8.29× | Music & Radio |
| Sam Rockwell | 9.62× | Movies & TV |
| GameStop | 3.17× | Games |
| Capital One | 2.15× | Business & Career |
| captain america | 8.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.6% |
| United Kingdom | 9.6% |
| Germany | 5.4% |
See Obi-Wan Kenobi audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Obi-Wan Kenobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.