Obi-Wan Kenobi Audience in United States
Obi-Wan Kenobi has an estimated audience of 1,781,750 people in United States. 29.2% are female, 70.8% are male, average age 33.7. Top brand affinities: Dog breed, Urban Outfitters, Elsword, Natural rubber, Jezebel (film).
Top brand affinities include Dog breed, Urban Outfitters, Elsword, with strongest over-indexing on Dog breed (1.72× the country average). Demographically, the Obi-Wan Kenobi audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Movies & TV · Type: Fictional Character
Demographics of Obi-Wan Kenobi fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 33.7 |
| Estimated audience size | 1,781,750 |
Audience persona
The typical Obi-Wan Kenobi fan in United States is more male, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.72× | Pets & Animals |
| Urban Outfitters | 2.67× | Shopping |
| Elsword | 23.18× | Games |
| Natural rubber | 2× | Cars & Mobility |
| Jezebel (film) | 6.56× | Movies & TV |
| Alaska | 1.62× | Travel & Leisure |
| Vocal harmony | 4.14× | Music & Radio |
| Monogram | 3.07× | Home & Garden |
| Israel | 1.67× | Travel & Leisure |
| Pro-Ject | 3.11× | Music & Radio |
| Voter registration | 3.59× | Politics & Society |
| Bank account | 1.66× | Business & Career |
| Grinch | 2.53× | Movies & TV |
| JDSU | 1.88× | Business & Career |
| Winemaking | 2.73× | Food & Beverages |
| Atkins diet | 3.12× | Health |
| Home staging | 3.12× | Home & Garden |
| Electrolyte | 2.58× | Health |
| Saving | 1.52× | Business & Career |
| Personalised Gifts | 2.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Pet Ownership | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.32 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.6% |
| United Kingdom | 9.6% |
| Germany | 5.4% |
See Obi-Wan Kenobi audiences in other countries
More Movies & TV audiences in United States
- Dodo (Alice's Adventures in Wonderland) (16,898,788)
- Juliet (14,115,421)
- banks (13,634,833)
- Master (Buffy the Vampire Slayer) (10,510,243)
- Yoda (9,294,654)
How to read this data
Audience size is the estimated number of people in United States who actively search for Obi-Wan Kenobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.