Rascasse Audience Intelligence

Obi-Wan Kenobi Audience in United States

A data profile of the people who buy, follow and care about Obi-Wan Kenobi in United States — modelled from more than twelve digital signal sources. Obi-Wan Kenobi has an estimated audience of 1,769,261 people in United States.

#63among Fictional Character in United States#2500in Movies & TV

The average Obi-Wan Kenobi fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Guardians of the Galaxy (film), Lego, with strongest over-indexing on Disneyland Paris (13.97× the country average).

Demographically, the Obi-Wan Kenobi audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Obi-Wan Kenobi fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Obi-Wan Kenobi profile in United States.

Audience size
1.8M
in United States
Gender
29.2%♀
70.8% male
Age
33.7
average years
Country rank
#15665
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Obi-Wan Kenobi fans

29.2% are female, 70.8% are male, average age 33.7.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Obi-Wan Kenobi audience in United States
MetricValue
Female29.2%
Male70.8%
Average age33.7
Estimated audience size1,769,261
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Obi-Wan Kenobi audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3920%
40-4919%
50+7%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Obi-Wan Kenobi audience comes from United States.

Worldwide audience distribution share by country for Obi-Wan Kenobi
CountryShare
United States49.4%
United Kingdom9.5%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Obi-Wan Kenobi audience in United States is strongest.

Fig. 05

Top regions by affinity

Obi-Wan Kenobi fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.62×
02Idaho~10K1.31×
03Oklahoma~20K1.18×
04California~200K1.15×
05Arizona~40K1.15×
06Alaska~4K1.14×
07Oregon~20K1.10×
08Kentucky~20K1.09×
09Washington~40K1.08×
10Indiana~40K1.08×
11Missouri~30K1.08×
12Montana~5K1.08×
13Colorado~30K1.07×
14Arkansas~20K1.06×
15West Virginia~9K1.05×
16Kansas~10K1.04×
17North Dakota~4K1.04×
18Texas~200K1.03×
19New Hampshire~7K1.03×
20Tennessee~40K1.01×
21Maine~6K1.01×
22Nebraska~9K1.00×
23Ohio~50K0.98×
24South Dakota~4K0.98×
25North Carolina~50K0.97×
26Wisconsin~30K0.97×
27Minnesota~20K0.97×
28New Mexico~9K0.97×
29Pennsylvania~60K0.96×
30Illinois~60K0.96×
31Alabama~20K0.96×
32Iowa~10K0.96×
33Virginia~40K0.95×
34Nevada~20K0.95×
35Florida~100K0.94×
36Michigan~40K0.94×
37South Carolina~30K0.94×
38Georgia~50K0.93×
39Massachusetts~30K0.92×
40Rhode Island~5K0.92×
41Vermont~3K0.91×
42Delaware~4K0.90×
43Hawaii~7K0.88×
44Louisiana~20K0.87×
45Connecticut~20K0.87×
46New Jersey~40K0.86×
47Mississippi~10K0.86×
48New York~80K0.83×
49Maryland~20K0.79×
50Washington, District of Columbia~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Obi-Wan Kenobi, United States
0.73×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Obi-Wan Kenobi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Obi-Wan Kenobi audience
#·InterestCategoryAffinity×
01Lego NinjagoKids & Family22.41×
02Lego Star WarsKids & Family15.78×
03The Lego MovieMovies & TV14.74×
04Disneyland ParisTravel & Leisure13.97×
05Buckingham PalaceTravel & Leisure13.85×
06Guardians of the Galaxy (film)Movies & TV11.43×
07Alvin and the ChipmunksMusic & Radio9.86×
08Superhero fictionLiterature8.20×
09The Lord of the RingsMovies & TV7.71×
10ImprovisationMusic & Radio7.03×
11Assassin's CreedGames5.84×
12Graphic novelLiterature5.71×
13LegoKids & Family5.02×
14Collectible card gameGames4.89×
15Anime and manga fandomLiterature4.17×
16Action-adventure gameGames4.07×
17ComicsLiterature2.97×
18Mobile gameGames2.75×
19Science fiction moviesMovies & TV2.45×
20SupermanMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Obi-Wan Kenobi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Obi-Wan Kenobi audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
IndulgenceJOY1.77×
Pet OwnershipJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Obi-Wan Kenobi audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Obi-Wan Kenobi have in United States?

Obi-Wan Kenobi has an estimated audience of 1,769,261 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Obi-Wan Kenobi fans?

29.2% of Obi-Wan Kenobi fans are female, 70.8% are male, with an average age of 33.7 years.

03

Which brands do Obi-Wan Kenobi fans like most?

Obi-Wan Kenobi fans show strongest brand affinity for Disneyland Paris (13.97×), Guardians of the Galaxy (film) (11.43×), and Lego (5.02×) over the country average.

04

Where do Obi-Wan Kenobi fans live in United States?

Obi-Wan Kenobi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Obi-Wan Kenobi fans also like?

Beyond Obi-Wan Kenobi itself, the audience over-indexes on Guardians of the Galaxy (film) (11.43×), Lego (5.02×), Buckingham Palace (13.85×), and Superhero fiction (8.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Obi-Wan Kenobi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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