Officer (armed forces) Audience in United States

Officer (armed forces) logo

Officer (armed forces) has an estimated audience of 4,316,146 people in United States. 35.6% are female, 64.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Historic site, Israel, Nationality, Monogram.

The average Officer (armed forces) fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Historic site, Israel, with strongest over-indexing on Urban Outfitters (15.73× the country average). Demographically, the Officer (armed forces) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Officer (armed forces) fans

Demographic split for Officer (armed forces) audience in United States
MetricValue
Female35.6%
Male64.4%
Average age40.6
Estimated audience size4,316,146

Audience persona

The typical Officer (armed forces) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Officer (armed forces) in United States
RegionReachAffinity
California518,2021.09×
Texas461,3331.24×
Florida317,6341.09×
New York278,0301.15×
Georgia158,3951.19×
North Carolina153,6641.18×
Illinois151,5101.05×
Pennsylvania142,4470.98×
Ohio141,4881.06×
Virginia131,1771.25×
New Jersey112,6881.03×
Oklahoma111,4672.33×
Michigan109,9310.97×
Arizona96,8621.1×
Tennessee91,9491.06×
Maryland86,1501.16×
Washington85,4120.99×
Massachusetts78,8270.93×
Indiana76,1480.97×
South Carolina70,8381.09×
Missouri68,2550.98×
Louisiana65,9141.18×
Alabama63,4651.05×
Colorado57,8060.85×
Kentucky52,1260.96×
Minnesota52,0340.84×
Wisconsin51,7020.8×
Connecticut50,9991.18×
Oregon44,3210.9×
Mississippi43,9701.24×
Nevada40,9660.98×
Arkansas36,9871.04×
Kansas32,2330.95×
Utah31,1150.8×
Iowa29,6770.83×
Idaho22,0231.02×
West Virginia21,7451.08×
New Mexico21,5350.99×
Nebraska18,2520.84×
Hawaii17,7900.96×
Washington, District of Columbia15,6981.21×
Rhode Island11,4410.83×
New Hampshire11,2700.66×
Maine10,5970.69×
Delaware10,4950.88×
Montana8,5430.71×
Alaska7,7000.83×
South Dakota7,2280.72×
North Dakota6,4510.73×
Vermont5,2150.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Officer (armed forces) audience
BrandAffinityCategory
Urban Outfitters15.73×Shopping
Historic site5.39×Arts & Culture
Israel2.4×Travel & Leisure
Nationality2.21×Politics & Society
Monogram3.62×Home & Garden
nbc chicago5.08×Movies & TV
Nurse educator6.47×Kids & Family
Jeep Wagoneer4.2×Cars & Mobility
Home staging3.62×Home & Garden
Carnival of Souls13.16×Movies & TV
Wikia1.97×Internet & Social Media
Kendra Scott1.66×Fashion & Accessoires
Winemaking2.54×Food & Beverages
Canis5.41×Pets & Animals
JDSU1.55×Business & Career
Birthday Gifts1.62×Kids & Family
Jesse Plemons1.67×Movies & TV
Urban horticulture1.62×Home & Garden
Nebraska Cornhuskers football1.61×Sports
Enfamil2.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Officer (armed forces) audience
TraitClusterScore
PatriotismCONSERVATISM9.43
Risk AppetiteTHRILL1.68
IndividualismJOY1.62
Need for SecurityCONSERVATISM1.57
SpiritualityBALANCE1.27
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Officer (armed forces)
CountryShare
United States25.1%
Brazil9.1%
Italy7.2%

See Officer (armed forces) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Officer (armed forces) have in United States?

Officer (armed forces) has an estimated audience of 4,316,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Officer (armed forces) fans?

35.6% of Officer (armed forces) fans are female, 64.4% are male, with an average age of 40.6 years.

Which brands do Officer (armed forces) fans like most?

Officer (armed forces) fans show strongest brand affinity for Urban Outfitters (15.73×), Historic site (5.39×), and Israel (2.4×) over the country average.

Where do Officer (armed forces) fans live in United States?

Officer (armed forces) fans in United States are most concentrated in California (reach 518,202), Texas (reach 461,333), and Florida (reach 317,634). These three regions account for the largest share of the active audience.

What other brands do Officer (armed forces) fans also like?

Beyond Officer (armed forces) itself, the audience over-indexes on Historic site (5.39×), Israel (2.4×), Nationality (2.21×), and Monogram (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Officer (armed forces). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.