Old Course at St Andrews Audience in United States

Old Course at St Andrews has an estimated audience of 287,119 people in United States. 42.5% are female, 57.5% are male, average age 45.5. Top regions: California, Florida, Texas. Top brand affinities: Jean Paul Gaultier, Justin Rose, Ryder Cup, Audi A8, Mercedes-Benz S-Class.

The average Old Course at St Andrews fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jean Paul Gaultier, Justin Rose, Ryder Cup, with strongest over-indexing on Jean Paul Gaultier (142.86× the country average). Demographically, the Old Course at St Andrews audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Golf

Demographics of Old Course at St Andrews fans

Demographic split for Old Course at St Andrews audience in United States
MetricValue
Female42.5%
Male57.5%
Average age45.5
Estimated audience size287,119

Audience persona

The typical Old Course at St Andrews fan in United States is more male, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Old Course at St Andrews in United States
RegionReachAffinity
California24,7850.78×
Florida20,1641.04×
Texas19,1770.78×
New York14,2820.89×
North Carolina10,5501.22×
Illinois10,2971.08×
Ohio9,7681.1×
Pennsylvania9,2740.96×
Georgia9,1501.03×
Michigan8,4631.13×
Massachusetts7,6291.35×
Virginia6,7390.96×
Tennessee6,1301.06×
South Carolina6,0861.41×
New Jersey5,9250.81×
Colorado5,5361.22×
Indiana5,4741.04×
Minnesota5,4191.32×
Arizona5,0350.86×
Washington5,0100.87×
Wisconsin4,8101.11×
Missouri4,4170.95×
Maryland4,3110.87×
Alabama4,1451.03×
Kentucky3,5150.98×
Connecticut3,2811.14×
Oregon3,0710.93×
Utah2,7131.06×
Iowa2,4891.05×
Kansas2,4511.08×
Oklahoma2,4030.75×
Louisiana2,1930.59×
Arkansas1,9920.84×
Nevada1,7770.64×
Mississippi1,7190.73×
New Hampshire1,4241.26×
Idaho1,3680.95×
Nebraska1,3440.93×
Washington, District of Columbia1,0481.21×
West Virginia9260.69×
Hawaii9250.75×
New Mexico8920.62×
Rhode Island8840.97×
Maine8830.86×
Montana8051.01×
Delaware7470.94×
South Dakota7421.12×
Alaska7391.2×
North Dakota6711.14×
Vermont6281.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Course at St Andrews audience
BrandAffinityCategory
Jean Paul Gaultier142.86×Fashion & Accessoires
Justin Rose99.91×Sports
Ryder Cup55.63×Sports
Audi A8134.74×Cars & Mobility
Mercedes-Benz S-Class81×Cars & Mobility
Tiger Woods26.23×Sports
Maui Jim70.64×Fashion & Accessoires
Porsche Panamera63.39×Cars & Mobility
BMW 7 Series72.73×Cars & Mobility
Koenigsegg51.45×Cars & Mobility
Autism Awareness19.03×Health
Aston Martin23.02×Cars & Mobility
Mercedes-Benz E-Class53.16×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Roberto Cavalli41.76×Fashion & Accessoires
Rolls-Royce Ghost70.77×Cars & Mobility
MG Cars78.47×Cars & Mobility
Tesla Motors10.2×Cars & Mobility
NetJets53.48×Cars & Mobility
MSN5.94×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Course at St Andrews audience
TraitClusterScore
Family OrientationCONSERVATISM2.54
Quality AwarenessPREMIUM2.52
Luxury OrientationPREMIUM2.08
Career OrientationPOWER2.07
Risk AppetiteTHRILL1.9
Need for SecurityCONSERVATISM1.86

Worldwide distribution

Worldwide audience distribution share by country for Old Course at St Andrews
CountryShare
Japan30.6%
United States25.4%
United Kingdom17.5%

See Old Course at St Andrews audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Old Course at St Andrews have in United States?

Old Course at St Andrews has an estimated audience of 287,119 people in United States, concentrated in California and Florida.

What is the gender split and age of Old Course at St Andrews fans?

42.5% of Old Course at St Andrews fans are female, 57.5% are male, with an average age of 45.5 years.

Which brands do Old Course at St Andrews fans like most?

Old Course at St Andrews fans show strongest brand affinity for Jean Paul Gaultier (142.86×), Justin Rose (99.91×), and Ryder Cup (55.63×) over the country average.

Where do Old Course at St Andrews fans live in United States?

Old Course at St Andrews fans in United States are most concentrated in California (reach 24,785), Florida (reach 20,164), and Texas (reach 19,177). These three regions account for the largest share of the active audience.

What other brands do Old Course at St Andrews fans also like?

Beyond Old Course at St Andrews itself, the audience over-indexes on Justin Rose (99.91×), Ryder Cup (55.63×), Audi A8 (134.74×), and Mercedes-Benz S-Class (81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Course at St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.