Rascasse Audience Intelligence

Old Course at St Andrews Audience in United States

Name: Old Course at St Andrews — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Old Course at St Andrews in United States — modelled from more than twelve digital signal sources. Old Course at St Andrews has an estimated audience of 287,119 people in United States.

#126among Golf in United States #5935among POI in United States #4980in Sports

The average Old Course at St Andrews fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ryder Cup, Justin Rose, Audi A8, with strongest over-indexing on Ryder Cup (65.55× the country average).

Demographically, the Old Course at St Andrews audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Course at St Andrews fan in United States is more male, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: POI · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Course at St Andrews profile in United States.

Audience size

287K

in United States

Gender

42.5%♀

57.5% male

Age

45.5

average years

Country rank

#49440

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Old Course at St Andrews fans

42.5% are female, 57.5% are male, average age 45.5.

Fig. 02

Gender split

42.5%

Female

57.5%

Male

Demographic split for Old Course at St Andrews audience in United States
Metric	Value
Female	42.5%
Male	57.5%
Average age	45.5
Estimated audience size	287,119

Fig. 03

Age distribution

Age distribution of the Old Course at St Andrews audience in United States
Age bracket	Share	%
16-19		10%
20-29		16%
30-39		14%
40-49		17%
50+		42%

Fig. 04

Worldwide distribution

25.4%

of the worldwide Old Course at St Andrews audience comes from United States.

Worldwide audience distribution share by country for Old Course at St Andrews
Country	Share
Japan	30.6%
United States	25.4%
United Kingdom	17.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Course at St Andrews audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Course at St Andrews fans by region: top regions in United States
#	Region	Reach	×
01	Kansas	~7K	2.91×
02	Illinois	~20K	1.72×
03	Massachusetts	~7K	1.26×
04	South Carolina	~5K	1.26×
05	Colorado	~6K	1.24×
06	Missouri	~6K	1.20×
07	New Hampshire	~1K	1.12×
08	Georgia	~10K	1.10×
09	Minnesota	~5K	1.10×
10	North Carolina	~9K	1.09×
11	Connecticut	~3K	1.09×
12	Iowa	~3K	1.09×
13	Maine	~1K	1.05×
14	Utah	~3K	1.04×
15	Washington, District of Columbia	<1K	1.04×
16	Vermont	<1K	1.04×
17	Michigan	~8K	1.03×
18	Wisconsin	~4K	1.02×
19	Alaska	<1K	1.01×
20	Delaware	<1K	1.00×
21	North Dakota	<1K	1.00×
22	Tennessee	~6K	0.99×
23	Montana	<1K	0.99×
24	South Dakota	<1K	0.99×
25	Idaho	~1K	0.98×
26	Alabama	~4K	0.97×
27	Nebraska	~1K	0.97×
28	Rhode Island	<1K	0.97×
29	Ohio	~8K	0.95×
30	Kentucky	~3K	0.94×
31	Oregon	~3K	0.94×
32	Arkansas	~2K	0.94×
33	Pennsylvania	~9K	0.93×
34	Virginia	~6K	0.93×
35	Indiana	~5K	0.93×
36	Hawaii	~1K	0.92×
37	Florida	~20K	0.91×
38	West Virginia	~1K	0.91×
39	Mississippi	~2K	0.89×
40	Oklahoma	~3K	0.88×
41	New Mexico	~1K	0.87×
42	New York	~10K	0.85×
43	Washington	~5K	0.85×
44	Maryland	~4K	0.84×
45	New Jersey	~6K	0.83×
46	Arizona	~5K	0.83×
47	Louisiana	~3K	0.83×
48	Nevada	~2K	0.80×
49	Texas	~20K	0.72×
50	California	~20K	0.69×

Affinity by region — Old Course at St Andrews, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Course at St Andrews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Course at St Andrews audience
#	Interest	Category	×
01	Audi A8	Cars & Mobility	221.54×
02	Martin Kaymer	Sports	210.86×
03	Justin Rose	Sports	119.37×
04	Riviera Country Club	Travel & Leisure	114.08×
05	Mercedes-Benz S-Class	Cars & Mobility	103.85×
06	MG Cars	Cars & Mobility	92.94×
07	BMW 7 Series	Cars & Mobility	86.54×
08	Goodwood Festival of Speed	Sports	83.93×
09	Rolls-Royce Ghost	Cars & Mobility	81.16×
10	NetJets	Cars & Mobility	68.85×
11	Ryder Cup	Sports	65.55×
12	Porsche Panamera	Cars & Mobility	63.72×
13	Maui Jim	Fashion & Accessoires	59.22×
14	Mercedes-Benz E-Class	Cars & Mobility	56.64×
15	Pebble Beach Golf Links	Sports	56.35×
16	Koenigsegg	Cars & Mobility	50.26×
17	Roberto Cavalli	Fashion & Accessoires	49.69×
18	Rolls-Royce Motor Cars	Cars & Mobility	23.37×
19	Tiger Woods	Sports	20.77×
20	Masters Tournament	Sports	19.34×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Course at St Andrews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Old Course at St Andrews audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.72×
Quality Awareness	PREMIUM	2.45×
Family Orientation	CONSERVATISM	2.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Old Course at St Andrews audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.62×
Pet Ownership	JOY	0.68×
Social Media Usage	JOY	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Old Course at St Andrews have in United States?

Old Course at St Andrews has an estimated audience of 287,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Old Course at St Andrews fans?

42.5% of Old Course at St Andrews fans are female, 57.5% are male, with an average age of 45.5 years.

Which brands do Old Course at St Andrews fans like most?

Old Course at St Andrews fans show strongest brand affinity for Ryder Cup (65.55×), Justin Rose (119.37×), and Audi A8 (221.54×) over the country average.

Where do Old Course at St Andrews fans live in United States?

Old Course at St Andrews fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Old Course at St Andrews fans also like?

Beyond Old Course at St Andrews itself, the audience over-indexes on Justin Rose (119.37×), Audi A8 (221.54×), BMW 7 Series (86.54×), and Mercedes-Benz S-Class (103.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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The Open Championship (15,875,055)

See Old Course at St Andrews audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Course at St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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