Rascasse Audience Intelligence

Old Havana Audience in United States

A data profile of the people who buy, follow and care about Old Havana in United States — modelled from more than twelve digital signal sources. Old Havana has an estimated audience of 510,200 people in United States.

#453among City in United States#3789among POI in United States#2901in Travel & Leisure

The average Old Havana fan in United States is 34.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Babe Ruth, Miami Hurricanes football, Joe DiMaggio, with strongest over-indexing on Babe Ruth (49.18× the country average).

Demographically, the Old Havana audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Havana fan in United States is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Babe Ruth.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Havana profile in United States.

Audience size
510K
in United States
Gender
53.5%♀
46.5% male
Age
34.7
average years
Country rank
#36240
POI in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old Havana fans

53.5% are female, 46.5% are male, average age 34.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Old Havana audience in United States
MetricValue
Female53.5%
Male46.5%
Average age34.7
Estimated audience size510,200
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Old Havana audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3919%
40-4919%
50+10%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Old Havana audience comes from United States.

Worldwide audience distribution share by country for Old Havana
CountryShare
United States36.4%
Spain8.2%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Havana audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Havana fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K11.04×
02New Jersey~10K1.11×
03Alabama~8K1.10×
04Georgia~20K1.08×
05Vermont<1K1.07×
06Alaska~1K1.06×
07North Dakota~1K1.06×
08Washington, District of Columbia~2K1.01×
09South Dakota~1K1.01×
10Montana~1K0.99×
11Rhode Island~2K0.97×
12Delaware~1K0.97×
13New York~30K0.96×
14South Carolina~7K0.96×
15Nebraska~2K0.95×
16New Hampshire~2K0.95×
17Maine~2K0.95×
18Texas~40K0.94×
19Virginia~10K0.93×
20West Virginia~2K0.93×
21Hawaii~2K0.93×
22Massachusetts~9K0.92×
23Kansas~4K0.92×
24Idaho~2K0.92×
25Connecticut~5K0.91×
26New Mexico~2K0.91×
27Kentucky~6K0.90×
28Nevada~4K0.90×
29North Carolina~10K0.89×
30Mississippi~4K0.89×
31Missouri~7K0.88×
32Oklahoma~5K0.88×
33Arkansas~4K0.88×
34Pennsylvania~10K0.87×
35Louisiana~6K0.87×
36Iowa~4K0.86×
37Illinois~10K0.85×
38Tennessee~9K0.84×
39Utah~4K0.84×
40Washington~8K0.82×
41Indiana~8K0.82×
42Maryland~7K0.82×
43Wisconsin~6K0.82×
44Minnesota~6K0.82×
45Oregon~5K0.81×
46Colorado~6K0.79×
47California~40K0.75×
48Arizona~8K0.75×
49Michigan~10K0.74×
50Ohio~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Old Havana, United States
0.73×1.00×11.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Havana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Havana audience
#·InterestCategoryAffinity×
01Joe DiMaggioSports53.77×
02Tower of LondonTravel & Leisure50.50×
03Babe RuthSports49.18×
04Edinburgh CastleTravel & Leisure45.12×
05Big BenTravel & Leisure44.14×
06Miami Hurricanes footballSports43.48×
07Havana ClubFood & Beverages43.23×
08Tower BridgeTravel & Leisure41.36×
09The ShardTravel & Leisure41.36×
10Fright NightMovies & TV35.00×
11Sarah ConnorMusic & Radio33.63×
12World Heritage SitePolitics & Society18.28×
13London EyeTravel & Leisure17.97×
14Charles BarkleySports12.19×
15British MuseumArts & Culture10.06×
16Florida LotteryGames8.39×
17Zara LarssonMusic & Radio7.98×
18Enterprise Rent-A-CarCars & Mobility4.62×
19Las VegasTravel & Leisure3.91×
20Planet FitnessSports2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Havana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Havana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
IndulgenceJOY1.80×
SpiritualityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Havana audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Early Adopter MentalityPOWER0.80×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old Havana have in United States?

Old Havana has an estimated audience of 510,200 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Old Havana fans?

53.5% of Old Havana fans are female, 46.5% are male, with an average age of 34.7 years.

03

Which brands do Old Havana fans like most?

Old Havana fans show strongest brand affinity for Babe Ruth (49.18×), Miami Hurricanes football (43.48×), and Joe DiMaggio (53.77×) over the country average.

04

Where do Old Havana fans live in United States?

Old Havana fans in United States are most concentrated in Florida (reach ~400K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Old Havana fans also like?

Beyond Old Havana itself, the audience over-indexes on Miami Hurricanes football (43.48×), Joe DiMaggio (53.77×), Sarah Connor (33.63×), and Florida Lottery (8.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Old Havana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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