Old Havana Audience in United States

Old Havana has an estimated audience of 510,200 people in United States. 53.5% are female, 46.5% are male, average age 34.7. Top regions: Florida, California, Texas. Top brand affinities: Enterprise Rent-A-Car, Charles Barkley, Alamo Rent a Car, Joe DiMaggio, Google Maps.

The average Old Havana fan in United States is 34.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Enterprise Rent-A-Car, Charles Barkley, Alamo Rent a Car, with strongest over-indexing on Enterprise Rent-A-Car (21.64× the country average). Demographically, the Old Havana audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Old Havana fans

Demographic split for Old Havana audience in United States
MetricValue
Female53.5%
Male46.5%
Average age34.7
Estimated audience size510,200

Audience persona

The typical Old Havana fan in United States is balanced, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Old Havana in United States
RegionReachAffinity
Florida382,65011.74×
California37,9910.68×
Texas31,5370.72×
New York28,1260.99×
Georgia17,9491.14×
New Jersey15,0961.16×
Illinois13,4460.79×
Pennsylvania12,2550.71×
North Carolina11,8600.77×
Virginia10,5460.85×
Massachusetts8,9570.89×
Ohio8,2810.53×
Alabama7,2771.02×
Washington7,0780.69×
Tennessee7,0680.69×
Michigan6,4250.48×
Maryland6,1860.71×
Missouri5,4760.67×
South Carolina5,2630.69×
Indiana5,2600.56×
Colorado5,0860.63×
Arizona4,8770.47×
Kentucky4,7170.74×
Minnesota3,9860.55×
Louisiana3,9850.61×
Nevada3,7570.76×
Connecticut3,5540.69×
Oregon2,9230.5×
Wisconsin2,8940.38×
Oklahoma2,6960.48×
Mississippi2,2410.53×
Utah2,0110.44×
Iowa1,9970.48×
Arkansas1,9910.47×
Kansas1,9720.49×
Washington, District of Columbia1,8301.19×
Nebraska1,7220.67×
New Mexico1,7130.67×
West Virginia1,7080.72×
Alaska1,7041.56×
Idaho1,5770.62×
Hawaii1,5070.69×
Montana1,4861.05×
Rhode Island1,4720.91×
South Dakota1,4661.24×
North Dakota1,4281.36×
New Hampshire1,4070.7×
Wyoming1,3821.83×
Maine1,3580.74×
Vermont1,3361.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Havana audience
BrandAffinityCategory
Enterprise Rent-A-Car21.64×Cars & Mobility
Charles Barkley41.03×Sports
Alamo Rent a Car40.59×Cars & Mobility
Joe DiMaggio53.35×Sports
Google Maps5.92×Internet & Social Media
ICloud13.59×Technology & Electronics
Indeed.com5.38×Business & Career
Capital One4.72×Business & Career
Seal28.93×Music & Radio
Planet Fitness4.24×Sports
Hair Extensions6.37×Beauty & Wellness
London Eye19.94×Travel & Leisure
Camila Cabello18.53×Music & Radio
Google News5.4×News
Fright Night31.79×Movies & TV
Miami Hurricanes football13.66×Sports
Las Vegas4.23×Travel & Leisure
Kia Sportage18.28×Cars & Mobility
Apple Store6.6×Shopping
Florida Lottery7.12×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Havana audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Quality AwarenessPREMIUM1.42
TravellingTHRILL1.36
TraditionCONSERVATISM1.3
IndulgenceJOY1.28
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Old Havana
CountryShare
United States36.4%
Spain8.2%
Italy6.9%

See Old Havana audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Old Havana have in United States?

Old Havana has an estimated audience of 510,200 people in United States, concentrated in Florida and California.

What is the gender split and age of Old Havana fans?

53.5% of Old Havana fans are female, 46.5% are male, with an average age of 34.7 years.

Which brands do Old Havana fans like most?

Old Havana fans show strongest brand affinity for Enterprise Rent-A-Car (21.64×), Charles Barkley (41.03×), and Alamo Rent a Car (40.59×) over the country average.

Where do Old Havana fans live in United States?

Old Havana fans in United States are most concentrated in Florida (reach 382,650), California (reach 37,991), and Texas (reach 31,537). These three regions account for the largest share of the active audience.

What other brands do Old Havana fans also like?

Beyond Old Havana itself, the audience over-indexes on Charles Barkley (41.03×), Alamo Rent a Car (40.59×), Joe DiMaggio (53.35×), and Google Maps (5.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Havana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.