Rascasse Audience Intelligence

One Kings Lane Target Market in United States

A data profile of the people who buy, follow and care about One Kings Lane in United States — modelled from more than twelve digital signal sources. One Kings Lane has an estimated audience of 1,169,040 people in United States.

#11among Home accessories in United States#2179among Brand in United States#1047in Home & Garden

The average One Kings Lane fan in United States is 43.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Houzz, QVC, IKEA, with strongest over-indexing on Houzz (14.15× the country average).

Demographically, the One Kings Lane audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical One Kings Lane fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Houzz.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the One Kings Lane profile in United States.

Audience size
1.2M
in United States
Gender
83.5%♀
16.5% male
Age
43.0
average years
Country rank
#21261
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of One Kings Lane

83.5% are female, 16.5% are male, average age 43.0.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for One Kings Lane audience in United States
MetricValue
Female83.5%
Male16.5%
Average age43.0
Estimated audience size1,169,040
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the One Kings Lane audience in United States
Age bracketShare%
16-198%
20-2919%
30-3924%
40-4925%
50+25%
Fig. 04

Worldwide distribution

91.7%

of the worldwide One Kings Lane audience comes from United States.

Worldwide audience distribution share by country for One Kings Lane
CountryShare
United States91.7%
United Kingdom4.7%
Australia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the One Kings Lane audience in United States is strongest.

Fig. 05

Top regions by affinity

One Kings Lane customers by region in United States
#RegionReachAffinity×
01Connecticut~30K2.41×
02South Carolina~30K1.96×
03Washington, District of Columbia~7K1.96×
04Alabama~30K1.71×
05Tennessee~40K1.68×
06Massachusetts~40K1.68×
07Louisiana~30K1.68×
08New York~100K1.61×
09North Carolina~50K1.49×
10Mississippi~10K1.46×
11Maine~6K1.42×
12Georgia~50K1.40×
13New Jersey~40K1.29×
14Virginia~40K1.29×
15Rhode Island~5K1.27×
16Delaware~4K1.18×
17Maryland~20K1.15×
18Vermont~2K1.09×
19Arkansas~10K1.07×
20Texas~100K1.06×
21Florida~80K1.02×
22New Hampshire~5K1.01×
23Michigan~30K1.00×
24Kentucky~10K0.99×
25Pennsylvania~40K0.89×
26Illinois~30K0.88×
27Missouri~20K0.85×
28Utah~9K0.85×
29Colorado~20K0.84×
30California~100K0.83×
31Oklahoma~10K0.83×
32Alaska~2K0.83×
33Kansas~8K0.82×
34Nebraska~5K0.81×
35North Dakota~2K0.81×
36Montana~3K0.80×
37South Dakota~2K0.79×
38Idaho~4K0.74×
39West Virginia~4K0.72×
40Oregon~10K0.71×
41Washington~20K0.69×
42Hawaii~3K0.69×
43Minnesota~10K0.67×
44Ohio~20K0.65×
45New Mexico~4K0.65×
46Wisconsin~10K0.63×
47Indiana~10K0.62×
48Iowa~6K0.59×
49Arizona~10K0.58×
50Nevada~6K0.54×
Fig. 06

Affinity by region

Affinity by region — One Kings Lane, United States
0.54×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the One Kings Lane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for One Kings Lane audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics40.90×
02Key FoodShopping15.96×
03HouzzHome & Garden14.15×
04Cath KidstonFashion & Accessoires13.64×
05Max MaraFashion & Accessoires12.23×
06QVCMovies & TV10.50×
07High-net-worth individualBusiness & Career9.70×
08Family carCars & Mobility7.96×
09Kate HudsonMovies & TV7.15×
10Tory BurchFashion & Accessoires5.43×
11IKEAHome & Garden4.58×
12AnthropologieShopping4.36×
13Trader Joe'sShopping3.89×
14Discount storesShopping3.79×
15AirbnbTravel & Leisure3.42×
16PinterestInternet & Social Media3.39×
17Shopping mallsShopping3.18×
18The UPS StoreShopping3.14×
19FurnitureHome & Garden3.00×
20Mortgage loansBusiness & Career2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the One Kings Lane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by One Kings Lane audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.23×
Quality AwarenessPREMIUM3.20×
Family OrientationCONSERVATISM3.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by One Kings Lane audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY1.05×
ExtroversionTHRILL1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is One Kings Lane's target market in United States?

One Kings Lane's target market in United States covers an estimated 1,169,040 people, concentrated in Texas and California.

02

What is the gender split and age of One Kings Lane customers?

83.5% of the One Kings Lane audience are female, 16.5% are male, with an average age of 43.0 years.

03

Which brands do One Kings Lane fans like most?

One Kings Lane fans show strongest brand affinity for Houzz (14.15×), QVC (10.5×), and IKEA (4.58×) over the country average.

04

Where do One Kings Lane fans live in United States?

One Kings Lane fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do One Kings Lane fans also like?

Beyond One Kings Lane itself, the audience over-indexes on QVC (10.5×), IKEA (4.58×), Pinterest (3.39×), and Trader Joe's (3.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See One Kings Lane audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for One Kings Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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