One Kings Lane Audience in United States

One Kings Lane logo

One Kings Lane has an estimated audience of 1,172,950 people in United States. 83.5% are female, 16.5% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Product design, Fairy godmother, Mothercare, Home equity.

The average One Kings Lane fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Product design, Fairy godmother, with strongest over-indexing on Lulu 黃路梓茵 (27.19× the country average). Demographically, the One Kings Lane audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of One Kings Lane fans

Demographic split for One Kings Lane audience in United States
MetricValue
Female83.5%
Male16.5%
Average age43.0
Estimated audience size1,172,950

Audience persona

The typical One Kings Lane fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for One Kings Lane in United States
RegionReachAffinity
California116,0900.9×
New York114,2091.74×
Texas111,2641.1×
Florida82,8441.04×
North Carolina55,2691.57×
Georgia52,8971.46×
Massachusetts41,9411.81×
New Jersey41,2461.38×
Virginia39,6171.39×
South Carolina35,6752.02×
Illinois35,4290.91×
Tennessee35,0701.49×
Pennsylvania34,3500.87×
Connecticut29,5812.51×
Alabama28,9291.77×
Michigan26,9500.88×
Louisiana25,2841.67×
Maryland23,7681.18×
Ohio23,7560.66×
Washington16,8110.71×
Missouri16,4950.87×
Colorado15,9690.86×
Kentucky14,3000.97×
Mississippi13,8541.43×
Arizona13,1070.55×
Indiana11,5050.54×
Minnesota10,9930.65×
Oklahoma10,6510.82×
Wisconsin10,0080.57×
Arkansas9,6361×
Oregon9,0330.67×
Utah9,0090.86×
Washington, District of Columbia7,4902.12×
Kansas7,1240.77×
Maine5,5341.32×
Rhode Island5,0891.36×
New Hampshire4,4950.97×
Nebraska4,0680.69×
Nevada4,0630.36×
Delaware3,9671.23×
Iowa3,7610.39×
Idaho3,4050.58×
West Virginia2,4830.45×
New Mexico2,4760.42×
Vermont2,3551.14×
Montana1,9310.59×
Hawaii1,8590.37×
Wyoming9430.54×
South Dakota7750.29×
Alaska7510.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for One Kings Lane audience
BrandAffinityCategory
Lulu 黃路梓茵27.19×Movies & TV
Product design9.02×Business & Career
Fairy godmother18.3×Literature
Mothercare6.66×Kids & Family
Home equity3.19×Home & Garden
Isometric exercise14.13×Sports
UK garage8.57×Music & Radio
Stamp collecting6.79×Home & Garden
Natural rubber2.85×Cars & Mobility
Janitor8.57×Home & Garden
headspace10.94×Health
Governor of Michigan8.61×Politics & Society
Cherish (group)11.91×Music & Radio
Joshua Jackson4.26×Movies & TV
Goop4.98×Internet & Social Media
9NEWS (KUSA)4.31×Movies & TV
Lindy Hop8.22×Music & Radio
Israel1.66×Travel & Leisure
Google Home4.45×Technology & Electronics
Mathcore5.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by One Kings Lane audience
TraitClusterScore
Design AffinityPREMIUM3.24
Quality AwarenessPREMIUM2.32
Luxury OrientationPREMIUM2.25
Family OrientationCONSERVATISM2.07
SustainabilityBALANCE2.06
DIY MentalityTHRILL1.99

Worldwide distribution

Worldwide audience distribution share by country for One Kings Lane
CountryShare
United States91.8%
United Kingdom4.7%
Australia1.5%

See One Kings Lane audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does One Kings Lane have in United States?

One Kings Lane has an estimated audience of 1,172,950 people in United States, concentrated in California and New York.

What is the gender split and age of One Kings Lane fans?

83.5% of One Kings Lane fans are female, 16.5% are male, with an average age of 43.0 years.

Which brands do One Kings Lane fans like most?

One Kings Lane fans show strongest brand affinity for Lulu 黃路梓茵 (27.19×), Product design (9.02×), and Fairy godmother (18.3×) over the country average.

Where do One Kings Lane fans live in United States?

One Kings Lane fans in United States are most concentrated in California (reach 116,090), New York (reach 114,209), and Texas (reach 111,264). These three regions account for the largest share of the active audience.

What other brands do One Kings Lane fans also like?

Beyond One Kings Lane itself, the audience over-indexes on Product design (9.02×), Fairy godmother (18.3×), Mothercare (6.66×), and Home equity (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for One Kings Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.