Oxford English Dictionary Audience in United States

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Oxford English Dictionary has an estimated audience of 2,673,392 people in United States. 46.3% are female, 53.7% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Pro-Ject, Bank account, Governor of Michigan, Goop.

The average Oxford English Dictionary fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Pro-Ject, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Oxford English Dictionary audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Oxford English Dictionary fans

Demographic split for Oxford English Dictionary audience in United States
MetricValue
Female46.3%
Male53.7%
Average age43.2
Estimated audience size2,673,392

Audience persona

The typical Oxford English Dictionary fan in United States is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Oxford English Dictionary in United States
RegionReachAffinity
California322,6141.1×
New York191,2211.28×
Texas189,6960.83×
Florida143,8040.79×
Illinois90,4611.02×
Pennsylvania88,5060.98×
Massachusetts78,4721.49×
North Carolina77,7490.97×
Virginia77,3631.19×
Georgia75,9700.92×
Ohio70,8730.86×
Michigan65,8160.94×
Washington57,6821.08×
New Jersey53,5630.79×
Maryland47,6761.04×
Indiana47,5690.97×
Colorado41,9731×
Missouri41,1680.96×
Wisconsin40,1931×
Tennessee39,1940.73×
Oregon38,4681.26×
Connecticut36,7261.37×
Minnesota34,8270.91×
Louisiana33,2160.96×
South Carolina32,0420.8×
Utah30,2341.26×
Arizona30,1820.55×
Alabama28,8920.77×
Kentucky27,8410.83×
Oklahoma25,2740.85×
Iowa21,7980.99×
Kansas19,2250.91×
Mississippi18,7810.85×
Arkansas17,9550.82×
Washington, District of Columbia15,6931.95×
New Hampshire15,4141.46×
Nevada15,0340.58×
Idaho14,1621.06×
Maine12,3291.29×
Rhode Island12,2021.43×
West Virginia11,5440.93×
New Mexico11,4300.85×
Hawaii10,2580.89×
Nebraska9,6540.72×
Vermont9,5622.04×
Montana7,6241.03×
South Dakota6,0780.98×
Delaware5,1630.7×
North Dakota3,8750.71×
Wyoming3,1360.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oxford English Dictionary audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Pro-Ject6.89×Music & Radio
Bank account4.04×Business & Career
Governor of Michigan11.65×Politics & Society
Goop8.02×Internet & Social Media
Nationality2.94×Politics & Society
Wok8.99×Food & Beverages
Vocal harmony6.13×Music & Radio
Cherish (group)14.02×Music & Radio
Urban Outfitters2.33×Shopping
Minnesota2.17×Travel & Leisure
headspace11.41×Health
3D printing3.01×Technology & Electronics
Hibachi9.1×Food & Beverages
Hipster10.18×Politics & Society
Google Home6.8×Technology & Electronics
Grinch4.22×Movies & TV
Israel2.17×Travel & Leisure
Grace Slick8.7×Music & Radio
Natural rubber2.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oxford English Dictionary audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Quality AwarenessPREMIUM2.24
Risk AppetiteTHRILL1.88
DIY MentalityTHRILL1.81
IndividualismJOY1.76
Early Adopter MentalityPOWER1.75

Worldwide distribution

Worldwide audience distribution share by country for Oxford English Dictionary
CountryShare
United States49.0%
United Kingdom13.3%
Canada5.6%

See Oxford English Dictionary audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Oxford English Dictionary have in United States?

Oxford English Dictionary has an estimated audience of 2,673,392 people in United States, concentrated in California and New York.

What is the gender split and age of Oxford English Dictionary fans?

46.3% of Oxford English Dictionary fans are female, 53.7% are male, with an average age of 43.2 years.

Which brands do Oxford English Dictionary fans like most?

Oxford English Dictionary fans show strongest brand affinity for Keene, New Hampshire (675×), Pro-Ject (6.89×), and Bank account (4.04×) over the country average.

Where do Oxford English Dictionary fans live in United States?

Oxford English Dictionary fans in United States are most concentrated in California (reach 322,614), New York (reach 191,221), and Texas (reach 189,696). These three regions account for the largest share of the active audience.

What other brands do Oxford English Dictionary fans also like?

Beyond Oxford English Dictionary itself, the audience over-indexes on Pro-Ject (6.89×), Bank account (4.04×), Governor of Michigan (11.65×), and Goop (8.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxford English Dictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.