A data profile of the people who buy, follow and care about Patella in United States — modelled from more than twelve digital signal sources. Patella has an estimated audience of 397,951 people in United States.
The average Patella fan in United States is 48.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ligament, Cartilage, Intervertebral disc, with strongest over-indexing on Ligament (42.2× the country average).
Demographically, the Patella audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Patella fan in United States is balanced, around 48.4 years old, with strong Family Orientation tendencies and a notable affinity for Ligament.
The key figures that characterise the Patella profile in United States.
54.0% are female, 46.0% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 48.4 |
| Estimated audience size | 397,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 7% | |
| 30-39 | 13% | |
| 40-49 | 28% | |
| 50+ | 44% |
of the worldwide Patella audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 11.7% |
| United Kingdom | 5.1% |
Where the Patella audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~2K | 1.20× | |
| 02 | Mississippi | ~4K | 1.18× | |
| 03 | North Dakota | <1K | 1.15× | |
| 04 | Texas | ~40K | 1.08× | |
| 05 | West Virginia | ~2K | 1.08× | |
| 06 | California | ~50K | 1.07× | |
| 07 | Louisiana | ~5K | 1.07× | |
| 08 | Kentucky | ~5K | 1.06× | |
| 09 | Georgia | ~10K | 1.05× | |
| 10 | Virginia | ~10K | 1.05× | |
| 11 | Missouri | ~7K | 1.05× | |
| 12 | Oklahoma | ~5K | 1.05× | |
| 13 | North Carolina | ~10K | 1.04× | |
| 14 | Washington | ~8K | 1.04× | |
| 15 | Indiana | ~8K | 1.04× | |
| 16 | Arkansas | ~3K | 1.04× | |
| 17 | Massachusetts | ~8K | 1.03× | |
| 18 | Oregon | ~5K | 1.03× | |
| 19 | Kansas | ~3K | 1.03× | |
| 20 | Florida | ~30K | 1.02× | |
| 21 | Alabama | ~6K | 1.02× | |
| 22 | Iowa | ~3K | 1.02× | |
| 23 | South Dakota | <1K | 1.02× | |
| 24 | Alaska | <1K | 1.02× | |
| 25 | Utah | ~4K | 1.01× | |
| 26 | Nebraska | ~2K | 1.01× | |
| 27 | Maine | ~1K | 1.01× | |
| 28 | Rhode Island | ~1K | 1.01× | |
| 29 | South Carolina | ~6K | 1.00× | |
| 30 | Connecticut | ~4K | 1.00× | |
| 31 | Arizona | ~8K | 0.99× | |
| 32 | Montana | ~1K | 0.99× | |
| 33 | Pennsylvania | ~10K | 0.98× | |
| 34 | New Mexico | ~2K | 0.98× | |
| 35 | Ohio | ~10K | 0.97× | |
| 36 | Idaho | ~2K | 0.97× | |
| 37 | New Hampshire | ~2K | 0.97× | |
| 38 | Illinois | ~10K | 0.96× | |
| 39 | Vermont | <1K | 0.96× | |
| 40 | Tennessee | ~8K | 0.95× | |
| 41 | Colorado | ~6K | 0.94× | |
| 42 | Delaware | ~1K | 0.94× | |
| 43 | Minnesota | ~5K | 0.93× | |
| 44 | New Jersey | ~9K | 0.92× | |
| 45 | Wisconsin | ~6K | 0.92× | |
| 46 | Michigan | ~9K | 0.90× | |
| 47 | Nevada | ~3K | 0.90× | |
| 48 | New York | ~20K | 0.89× | |
| 49 | Maryland | ~6K | 0.88× | |
| 50 | Washington, District of Columbia | <1K | 0.81× |
The strongest cross-interests of the Patella audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligament | Health | 42.20× | ||
| 02 | Cartilage | Health | 39.62× | ||
| 03 | Intervertebral disc | Health | 34.49× | ||
| 04 | Sciatic nerve | Health | 34.36× | ||
| 05 | Compression stockings | Health | 13.60× | ||
| 06 | Arthritis awareness | Health | 6.18× | ||
| 07 | QVC | Movies & TV | 5.95× | ||
| 08 | Sustainable energy | Home & Garden | 5.88× | ||
| 09 | Lottery | Games | 5.73× | ||
| 10 | FedEx | Business & Career | 4.93× | ||
| 11 | Renewable energy | Business & Career | 4.39× | ||
| 12 | Weather forecasting | Home & Garden | 4.29× | ||
| 13 | First class travel | Travel & Leisure | 3.89× | ||
| 14 | Mortgage loans | Business & Career | 3.52× | ||
| 15 | Vehicle insurance | Cars & Mobility | 3.42× | ||
| 16 | Discount stores | Shopping | 3.17× | ||
| 17 | Solar energy | Home & Garden | 3.17× | ||
| 18 | Hardware store | Home & Garden | 3.03× | ||
| 19 | Internet & Social Media | 2.38× | |||
| 20 | McDonald's | Food & Beverages | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.23× | |
| Sustainability | BALANCE | 2.05× | |
| Patriotism | CONSERVATISM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.88× |
Patella has an estimated audience of 397,951 people in United States, concentrated in California and Texas.
54.0% of Patella fans are female, 46.0% are male, with an average age of 48.4 years.
Patella fans show strongest brand affinity for Ligament (42.2×), Cartilage (39.62×), and Intervertebral disc (34.49×) over the country average.
Patella fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Patella itself, the audience over-indexes on Cartilage (39.62×), Intervertebral disc (34.49×), Sciatic nerve (34.36×), and FedEx (4.93×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Patella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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