Paula Deen Audience in United States

Paula Deen logo

Paula Deen has an estimated audience of 1,639,316 people in United States. 68.2% are female, 31.8% are male, average age 50.1. Top regions: Texas, California, Florida. Top brand affinities: Israel, Jeep Wagoneer, Elsword, Pillow, Whataburger.

The average Paula Deen fan in United States is 50.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Jeep Wagoneer, Elsword, with strongest over-indexing on Israel (3.52× the country average). Demographically, the Paula Deen audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Paula Deen fans

Demographic split for Paula Deen audience in United States
MetricValue
Female68.2%
Male31.8%
Average age50.1
Estimated audience size1,639,316

Audience persona

The typical Paula Deen fan in United States is more female, around 50.1 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Paula Deen in United States
RegionReachAffinity
Texas132,1390.94×
California115,0270.64×
Florida108,8050.98×
Tennessee103,1153.14×
Georgia100,4821.99×
North Carolina81,2471.65×
South Carolina63,6062.58×
New York63,4930.69×
Ohio56,8851.13×
Virginia50,0111.25×
Illinois49,3000.9×
Pennsylvania48,1340.87×
Michigan41,4870.97×
Alabama40,0391.75×
Missouri37,0081.4×
Indiana33,7241.13×
Kentucky31,5451.53×
New Jersey28,4440.68×
Louisiana26,9321.27×
Maryland25,6620.91×
Washington23,9210.73×
Arizona22,8190.68×
Massachusetts21,9300.68×
Mississippi21,0881.56×
Oklahoma20,4791.12×
Wisconsin19,8400.8×
Arkansas19,4491.44×
Colorado18,7380.73×
Minnesota16,6500.71×
Oregon13,3660.71×
Connecticut12,6600.77×
Kansas12,4460.96×
Nevada11,8230.75×
Iowa11,4000.84×
West Virginia9,6111.26×
Utah8,2720.56×
Nebraska6,1770.75×
New Mexico5,7070.69×
Idaho5,3520.65×
New Hampshire4,7650.74×
Maine4,4100.75×
Delaware4,0030.88×
Washington, District of Columbia3,8960.79×
Hawaii3,6700.52×
Rhode Island3,5360.68×
Montana2,8660.63×
South Dakota2,5440.67×
Alaska2,2230.63×
North Dakota2,2190.66×
Vermont1,7900.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paula Deen audience
BrandAffinityCategory
Israel3.52×Travel & Leisure
Jeep Wagoneer8.34×Cars & Mobility
Elsword19.2×Games
Pillow2.38×Home & Garden
Whataburger1.7×Food & Beverages
JamBase10.06×Music & Radio
KiwiCo5.48×Kids & Family
Kansas1.63×Travel & Leisure
Iron Man (film)2.22×Movies & TV
Soldering iron1.5×Home & Garden
Strategic human resource planning4.08×Business & Career
Electrolyte2.1×Health
Insulin index5.87×Health
Home staging2.11×Home & Garden
Ketchum, Idaho11.6×Travel & Leisure
Bell Helmets7.26×Cars & Mobility
The Other Woman (2009 film)3.35×Movies & TV
Khaadi2.54×Fashion & Accessoires
Jack White1.78×Movies & TV
Takers3.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paula Deen audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
Price SensitivityPREMIUM1.43
Community OrientationOPEN1.31
DIY MentalityTHRILL1.28
CreativityOPEN1.27
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Paula Deen
CountryShare
United States87.8%
Canada3.3%
United Kingdom2.0%

See Paula Deen audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Paula Deen have in United States?

Paula Deen has an estimated audience of 1,639,316 people in United States, concentrated in Texas and California.

What is the gender split and age of Paula Deen fans?

68.2% of Paula Deen fans are female, 31.8% are male, with an average age of 50.1 years.

Which brands do Paula Deen fans like most?

Paula Deen fans show strongest brand affinity for Israel (3.52×), Jeep Wagoneer (8.34×), and Elsword (19.2×) over the country average.

Where do Paula Deen fans live in United States?

Paula Deen fans in United States are most concentrated in Texas (reach 132,139), California (reach 115,027), and Florida (reach 108,805). These three regions account for the largest share of the active audience.

What other brands do Paula Deen fans also like?

Beyond Paula Deen itself, the audience over-indexes on Jeep Wagoneer (8.34×), Elsword (19.2×), Pillow (2.38×), and Whataburger (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paula Deen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.