Rascasse Audience Intelligence

Paula Deen Audience in United States

A data profile of the people who buy, follow and care about Paula Deen in United States — modelled from more than twelve digital signal sources. Paula Deen has an estimated audience of 1,628,057 people in United States.

#8among Chef in United States#3262among Person in United States#998in Food & Beverages

The average Paula Deen fan in United States is 50.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Chick-fil-A, Microwave oven, QVC, with strongest over-indexing on Chick-fil-A (3.45× the country average).

Demographically, the Paula Deen audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paula Deen fan in United States is more female, around 50.1 years old, with strong Family Orientation tendencies and a notable affinity for Chick-fil-A.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paula Deen profile in United States.

Audience size
1.6M
in United States
Gender
68.2%♀
31.8% male
Age
50.1
average years
Country rank
#16679
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paula Deen fans

68.2% are female, 31.8% are male, average age 50.1.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Paula Deen audience in United States
MetricValue
Female68.2%
Male31.8%
Average age50.1
Estimated audience size1,628,057
Fig. 03

Age distribution

Ø 50.1
average years
Age distribution of the Paula Deen audience in United States
Age bracketShare%
16-194%
20-298%
30-3913%
40-4924%
50+51%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Paula Deen audience comes from United States.

Worldwide audience distribution share by country for Paula Deen
CountryShare
United States87.8%
Canada3.2%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paula Deen audience in United States is strongest.

Fig. 05

Top regions by affinity

Paula Deen fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K3.07×
02South Carolina~60K2.48×
03Georgia~90K1.84×
04Alabama~40K1.65×
05North Carolina~80K1.53×
06Mississippi~20K1.52×
07Kentucky~30K1.48×
08Arkansas~20K1.39×
09Missouri~40K1.37×
10West Virginia~10K1.34×
11Louisiana~30K1.22×
12Virginia~50K1.16×
13Ohio~60K1.12×
14Oklahoma~20K1.11×
15Indiana~30K1.09×
16Florida~100K0.97×
17Kansas~10K0.97×
18Michigan~40K0.93×
19Delaware~4K0.93×
20Texas~100K0.89×
21Pennsylvania~50K0.88×
22Maryland~20K0.88×
23Iowa~10K0.87×
24Illinois~50K0.85×
25Maine~5K0.85×
26New Hampshire~5K0.84×
27Connecticut~10K0.82×
28Nebraska~7K0.82×
29Washington, District of Columbia~4K0.82×
30Wisconsin~20K0.81×
31Rhode Island~4K0.77×
32Montana~3K0.77×
33Alaska~3K0.77×
34North Dakota~3K0.77×
35Vermont~2K0.77×
36South Dakota~3K0.76×
37Idaho~6K0.75×
38Oregon~10K0.74×
39Nevada~10K0.74×
40New Mexico~6K0.74×
41Washington~20K0.73×
42Colorado~20K0.72×
43Minnesota~20K0.72×
44Massachusetts~20K0.71×
45Arizona~20K0.70×
46New Jersey~30K0.69×
47New York~60K0.68×
48California~100K0.63×
49Utah~9K0.62×
50Hawaii~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Paula Deen, United States
0.61×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paula Deen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paula Deen audience
#·InterestCategoryAffinity×
01Big 12 ConferenceSports8.83×
02Lacey ChabertMovies & TV7.72×
03QVCMovies & TV5.03×
04Drudge ReportSports4.98×
05Microwave ovenHome & Garden4.63×
06HypermarketShopping4.10×
07Chick-fil-AFood & Beverages3.45×
08New York PostNews3.17×
09PharmacyBusiness & Career2.82×
10Discount storesShopping2.77×
11Hardware storeHome & Garden2.68×
12Hobby LobbyHome & Garden2.61×
13NostalgiaHome & Garden2.45×
14SupermarketShopping2.29×
15Pizza HutFood & Beverages2.22×
16SubwayFood & Beverages2.00×
17MSNNews1.94×
18Texas RoadhouseFood & Beverages1.90×
19PinterestInternet & Social Media1.77×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paula Deen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paula Deen audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.16×
PatriotismCONSERVATISM1.79×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paula Deen audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paula Deen have in United States?

Paula Deen has an estimated audience of 1,628,057 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Paula Deen fans?

68.2% of Paula Deen fans are female, 31.8% are male, with an average age of 50.1 years.

03

Which brands do Paula Deen fans like most?

Paula Deen fans show strongest brand affinity for Chick-fil-A (3.45×), Microwave oven (4.63×), and QVC (5.03×) over the country average.

04

Where do Paula Deen fans live in United States?

Paula Deen fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paula Deen fans also like?

Beyond Paula Deen itself, the audience over-indexes on Microwave oven (4.63×), QVC (5.03×), Drudge Report (4.98×), and Hobby Lobby (2.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paula Deen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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