Rascasse Audience Intelligence

Paula White Audience in United States

A data profile of the people who buy, follow and care about Paula White in United States — modelled from more than twelve digital signal sources. Paula White has an estimated audience of 1,125,184 people in United States.

#97among TV personality in United States#4752among Person in United States#3869in Movies & TV

The average Paula White fan in United States is 45.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Drudge Report, New Testament, New York Post, with strongest over-indexing on Drudge Report (9.76× the country average).

Demographically, the Paula White audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paula White fan in United States is more female, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Drudge Report.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paula White profile in United States.

Audience size
1.1M
in United States
Gender
68.6%♀
31.4% male
Age
45.1
average years
Country rank
#21830
Person in United States
Fig. 01

Search interest · 12-month trend

+117%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paula White fans

68.6% are female, 31.4% are male, average age 45.1.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Paula White audience in United States
MetricValue
Female68.6%
Male31.4%
Average age45.1
Estimated audience size1,125,184
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Paula White audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3917%
40-4926%
50+34%
Fig. 04

Worldwide distribution

73.5%

of the worldwide Paula White audience comes from United States.

Worldwide audience distribution share by country for Paula White
CountryShare
United States73.5%
Canada4.6%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paula White audience in United States is strongest.

Fig. 05

Top regions by affinity

Paula White fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K1.60×
02Arkansas~9K1.52×
03Oklahoma~10K1.43×
04Mississippi~8K1.38×
05North Carolina~30K1.33×
06Kentucky~10K1.30×
07West Virginia~5K1.30×
08Missouri~20K1.27×
09Alabama~10K1.26×
10Washington, District of Columbia~3K1.26×
11Georgia~30K1.25×
12South Carolina~10K1.22×
13Virginia~20K1.20×
14Florida~60K1.15×
15Washington~20K1.13×
16Louisiana~10K1.13×
17Idaho~4K1.12×
18Indiana~10K1.09×
19Ohio~20K1.08×
20Kansas~6K1.08×
21Oregon~9K1.07×
22Maryland~10K1.05×
23Montana~2K1.05×
24Minnesota~10K1.04×
25Texas~70K1.03×
26Michigan~20K1.03×
27Iowa~6K0.96×
28South Dakota~2K0.96×
29Colorado~10K0.93×
30Pennsylvania~20K0.92×
31North Dakota~1K0.92×
32Illinois~20K0.90×
33New Mexico~3K0.90×
34Alaska~1K0.90×
35Maine~2K0.89×
36Delaware~2K0.89×
37Nebraska~3K0.88×
38Wisconsin~9K0.85×
39New Hampshire~2K0.82×
40Vermont~1K0.82×
41Arizona~10K0.78×
42Connecticut~6K0.78×
43New Jersey~10K0.76×
44Rhode Island~2K0.74×
45California~60K0.73×
46Massachusetts~10K0.70×
47Hawaii~2K0.70×
48Nevada~5K0.68×
49New York~30K0.66×
50Utah~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Paula White, United States
0.63×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paula White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paula White audience
#·InterestCategoryAffinity×
01Seth GreenMovies & TV12.25×
02RonaldinhoSports12.25×
03Leicester City F.C.Sports12.25×
04Drudge ReportSports9.76×
05New TestamentPolitics & Society8.61×
06Old TestamentPolitics & Society8.39×
07David BeckhamSports7.44×
08Charli XCXMusic & Radio5.99×
09New York PostNews5.67×
10Denzel WashingtonMovies & TV4.44×
11Microwave ovenHome & Garden2.99×
12Internet celebrityInternet & Social Media2.86×
13Motivational speakingBusiness & Career2.82×
14TMZInternet & Social Media2.55×
15Discount storesShopping2.26×
16BiblePolitics & Society2.17×
17TraditionPolitics & Society2.04×
18ReligionBusiness & Career1.71×
19Nonprofit organizationPolitics & Society1.71×
20Pizza HutFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paula White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paula White audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.24×
PatriotismCONSERVATISM2.23×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paula White audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Early Adopter MentalityPOWER0.78×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paula White have in United States?

Paula White has an estimated audience of 1,125,184 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Paula White fans?

68.6% of Paula White fans are female, 31.4% are male, with an average age of 45.1 years.

03

Which brands do Paula White fans like most?

Paula White fans show strongest brand affinity for Drudge Report (9.76×), New Testament (8.61×), and New York Post (5.67×) over the country average.

04

Where do Paula White fans live in United States?

Paula White fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Paula White fans also like?

Beyond Paula White itself, the audience over-indexes on New Testament (8.61×), New York Post (5.67×), Seth Green (12.25×), and Ronaldinho (12.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paula White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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