Payment service provider Audience in United States
Payment service provider has an estimated audience of 415,345 people in United States. 53.7% are female, 46.3% are male, average age 40.2. Top brand affinities: Laneige, La Opinión, Iron Man (film), Governor of Michigan, Grinch.
Top brand affinities include Laneige, La Opinión, Iron Man (film), with strongest over-indexing on Laneige (20× the country average). Demographically, the Payment service provider audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Internet & Social Media · Type: Topic
Demographics of Payment service provider fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.2 |
| Estimated audience size | 415,345 |
Audience persona
The typical Payment service provider fan in United States is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Laneige.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 20× | Beauty & Wellness |
| La Opinión | 20× | News |
| Iron Man (film) | 11.37× | Movies & TV |
| Governor of Michigan | 15.48× | Politics & Society |
| Grinch | 7.16× | Movies & TV |
| Vocal harmony | 7.8× | Music & Radio |
| El Paso County, Colorado | 18.55× | Travel & Leisure |
| UK garage | 7.73× | Music & Radio |
| Goop | 7× | Internet & Social Media |
| Historic site | 5.17× | Arts & Culture |
| Hipster | 10.7× | Politics & Society |
| Cherish (group) | 12.03× | Music & Radio |
| Fairy godmother | 8.01× | Literature |
| Home equity | 2.11× | Home & Garden |
| TV Fanatic | 10.87× | Movies & TV |
| La Prensa (Honduras) | 11.96× | News |
| Wok | 6.24× | Food & Beverages |
| Nebraska Cornhuskers football | 3.39× | Sports |
| Grace Slick | 8.1× | Music & Radio |
| Stamp collecting | 4.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.09 |
| Risk Appetite | THRILL | 1.6 |
| Career Orientation | POWER | 1.6 |
| Price Sensitivity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.2% |
| Egypt | 9.8% |
See Payment service provider audiences in other countries
- Payment service provider — Germany
- Payment service provider — United Kingdom
- Payment service provider — France
- Payment service provider — Italy
- Payment service provider — Spain
- Payment service provider — Brazil
- Payment service provider — Japan
- Payment service provider — South Korea
- Payment service provider — India
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Payment service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.