A data profile of the people who buy, follow and care about Payment service provider in United States — modelled from more than twelve digital signal sources. Payment service provider has an estimated audience of 415,345 people in United States.
Payment service provider has an estimated audience of 415,345 people in United States. 53.7% are female, 46.3% are male, average age 40.2. Top brand affinities: Virtual private server, Web server, W9 (TV channel), Michael Fassbender, Thredup.
Top brand affinities include Virtual private server, Web server, W9 (TV channel), with strongest over-indexing on Virtual private server (140.4× the country average).
Demographically, the Payment service provider audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Career Orientation.
The typical Payment service provider fan in United States is balanced, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Virtual private server.
The key figures that characterise the Payment service provider profile in United States.
53.7% are female, 46.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.2 |
| Estimated audience size | 415,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 30% |
of the worldwide Payment service provider audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.2% |
| Egypt | 9.8% |
The strongest cross-interests of the Payment service provider audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virtual private server | Technology & Electronics | 140.40× | ||
| 02 | W9 (TV channel) | Movies & TV | 40.14× | ||
| 03 | Phil Ivey | Sports | 36.23× | ||
| 04 | Judi Dench | Movies & TV | 23.65× | ||
| 05 | Michael Fassbender | Movies & TV | 20.00× | ||
| 06 | Sean Payton | Sports | 20.00× | ||
| 07 | Smoke detector | Home & Garden | 19.83× | ||
| 08 | Web server | Technology & Electronics | 17.03× | ||
| 09 | Thredup | Fashion & Accessoires | 12.09× | ||
| 10 | WordPress | Technology & Electronics | 8.95× | ||
| 11 | FaceTime | Technology & Electronics | 8.80× | ||
| 12 | Kelly Osbourne | Music & Radio | 8.79× | ||
| 13 | Software as a service | Technology & Electronics | 8.53× | ||
| 14 | Affiliate marketing | Business & Career | 5.24× | ||
| 15 | Master of Business Administration | Business & Career | 4.03× | ||
| 16 | Innovation | Business & Career | 2.86× | ||
| 17 | FedEx | Business & Career | 2.84× | ||
| 18 | Planet Fitness | Sports | 2.33× | ||
| 19 | Financial services | Business & Career | 2.29× | ||
| 20 | Best Buy | Shopping | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.36× | |
| Career Orientation | POWER | 1.74× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Payment service provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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