Pearl Izumi Audience in United States

Pearl Izumi logo

Pearl Izumi has an estimated audience of 446,488 people in United States. 45.4% are female, 54.6% are male, average age 44.3. Top regions: California, Colorado, Texas. Top brand affinities: Gumbal, Hypothec, Cherish (group), Pro-Ject, Product design.

The average Pearl Izumi fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Gumbal, Hypothec, Cherish (group), with strongest over-indexing on Gumbal (12.21× the country average). Demographically, the Pearl Izumi audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Pearl Izumi fans

Demographic split for Pearl Izumi audience in United States
MetricValue
Female45.4%
Male54.6%
Average age44.3
Estimated audience size446,488

Audience persona

The typical Pearl Izumi fan in United States is balanced, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Gumbal.

Top regions in United States

Top regions ranked by reach for Pearl Izumi in United States
RegionReachAffinity
California53,7741.1×
Colorado30,3604.31×
Texas19,4320.51×
New York16,4200.66×
Florida14,0490.46×
Washington12,0851.35×
Utah11,3952.85×
Pennsylvania10,9480.73×
Illinois10,4150.7×
Michigan9,9990.86×
Massachusetts9,9421.13×
Virginia9,4310.87×
North Carolina9,4140.7×
Arizona8,4460.93×
Wisconsin8,4051.25×
Oregon8,1881.6×
Ohio7,9290.58×
Minnesota7,4011.16×
Georgia6,4420.47×
New Jersey6,3970.56×
Maryland5,7310.75×
Missouri5,5370.77×
Indiana5,3050.65×
Tennessee5,0730.57×
Iowa4,5741.24×
Connecticut4,1890.94×
Idaho4,0211.8×
South Carolina3,4940.52×
Kansas3,3590.95×
Arkansas3,2960.9×
Oklahoma2,9880.6×
Kentucky2,8580.51×
New Hampshire2,8261.61×
Nevada2,6800.62×
Alabama2,5740.41×
Montana2,3451.89×
New Mexico2,1760.97×
Maine2,1181.32×
Vermont1,9222.45×
Nebraska1,9180.86×
Louisiana1,7010.3×
Washington, District of Columbia1,4441.08×
Alaska1,1621.22×
Rhode Island1,1170.79×
West Virginia1,0370.5×
Hawaii1,0270.54×
Wyoming9551.44×
Mississippi8310.23×
South Dakota7530.73×
Delaware6590.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pearl Izumi audience
BrandAffinityCategory
Gumbal12.21×Cars & Mobility
Hypothec17.14×Business & Career
Cherish (group)15.31×Music & Radio
Pro-Ject5.71×Music & Radio
Product design2.41×Business & Career
Tezz8.4×Movies & TV
Israel2.22×Travel & Leisure
MK4.08×Music & Radio
Throne of Glass6.83×Literature
Keen (shoe company)5.66×Fashion & Accessoires
A Streetcar Named Desire (1951 film)9.87×Movies & TV
UK garage4.54×Music & Radio
Home staging4.31×Home & Garden
Home equity1.56×Home & Garden
Kansas1.81×Travel & Leisure
Highland games6×Sports
Waterford5.57×Travel & Leisure
N1 road (South Africa)2.54×Travel & Leisure
Staycation1.96×Home & Garden
Thom Browne5.59×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pearl Izumi audience
TraitClusterScore
SustainabilityBALANCE2.38
TravellingTHRILL2.02
Sports ActivityPOWER1.86
Luxury OrientationPREMIUM1.78
Design AffinityPREMIUM1.59
IndulgenceJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Pearl Izumi
CountryShare
United States57.4%
Japan9.8%
Germany5.0%

See Pearl Izumi audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Pearl Izumi have in United States?

Pearl Izumi has an estimated audience of 446,488 people in United States, concentrated in California and Colorado.

What is the gender split and age of Pearl Izumi fans?

45.4% of Pearl Izumi fans are female, 54.6% are male, with an average age of 44.3 years.

Which brands do Pearl Izumi fans like most?

Pearl Izumi fans show strongest brand affinity for Gumbal (12.21×), Hypothec (17.14×), and Cherish (group) (15.31×) over the country average.

Where do Pearl Izumi fans live in United States?

Pearl Izumi fans in United States are most concentrated in California (reach 53,774), Colorado (reach 30,360), and Texas (reach 19,432). These three regions account for the largest share of the active audience.

What other brands do Pearl Izumi fans also like?

Beyond Pearl Izumi itself, the audience over-indexes on Hypothec (17.14×), Cherish (group) (15.31×), Pro-Ject (5.71×), and Product design (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pearl Izumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.