Phoenix International Raceway Audience in United States

Phoenix International Raceway logo

Phoenix International Raceway has an estimated audience of 321,468 people in United States. 46.0% are female, 54.0% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Keith Stanfield, The Devil's Rejects, Staycation, Tezz, Elsword.

The average Phoenix International Raceway fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keith Stanfield, The Devil's Rejects, Staycation, with strongest over-indexing on Keith Stanfield (22.19× the country average). Demographically, the Phoenix International Raceway audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Phoenix International Raceway fans

Demographic split for Phoenix International Raceway audience in United States
MetricValue
Female46.0%
Male54.0%
Average age39.0
Estimated audience size321,468

Audience persona

The typical Phoenix International Raceway fan in United States is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Phoenix International Raceway in United States
RegionReachAffinity
California38,9121.1×
Texas25,0790.91×
Florida19,9330.92×
Arizona18,3662.8×
New York17,6380.98×
Pennsylvania13,7381.27×
Oregon10,8672.95×
Illinois10,6841×
Georgia10,4621.06×
Ohio9,5780.97×
Washington9,0671.41×
New Jersey7,9680.97×
Michigan7,8430.93×
North Carolina7,2910.75×
Tennessee6,1620.96×
Indiana5,7610.98×
Virginia5,6620.72×
Colorado5,2151.03×
Massachusetts5,0860.8×
Missouri4,9980.96×
Maryland4,6340.84×
Wisconsin4,3390.9×
Alabama4,3320.96×
Minnesota4,2280.92×
South Carolina4,1030.85×
Kentucky3,6900.92×
Nevada3,6071.16×
Oklahoma3,5410.99×
Connecticut2,9630.92×
Louisiana2,8200.68×
Iowa2,7071.02×
Kansas2,2960.91×
Arkansas2,1050.79×
New Mexico2,0241.26×
Utah1,9140.66×
Mississippi1,6400.62×
West Virginia1,6131.08×
Nebraska1,3790.86×
Idaho1,2780.79×
Hawaii1,2110.88×
New Hampshire9920.78×
Maine9520.83×
Washington, District of Columbia8890.92×
Montana8320.93×
South Dakota8111.09×
Rhode Island8040.79×
North Dakota6040.91×
Delaware5920.67×
Alaska5890.86×
Wyoming4871.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phoenix International Raceway audience
BrandAffinityCategory
Keith Stanfield22.19×Movies & TV
The Devil's Rejects20×Movies & TV
Staycation5.56×Home & Garden
Tezz10.93×Movies & TV
Elsword24.32×Games
MK5.44×Music & Radio
Vocal harmony5.37×Music & Radio
Hibachi9.01×Food & Beverages
Kidd Kraddick33.09×Music & Radio
Wok7.31×Food & Beverages
Hog Hunting3.74×Sports
Hipster10.36×Politics & Society
Jumia18.36×Fashion & Accessoires
Governor of Michigan7.89×Politics & Society
Home construction1.52×Home & Garden
Israel2.13×Travel & Leisure
Goose (band)5.99×Pets & Animals
Google Home5.58×Technology & Electronics
Pillow1.71×Home & Garden
Goop4.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phoenix International Raceway audience
TraitClusterScore
Need for SecurityCONSERVATISM3.88
PatriotismCONSERVATISM1.91
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.23
Urban LifestyleOPEN1.21
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Phoenix International Raceway
CountryShare
Thailand24.0%
United States23.1%
Poland5.4%

See Phoenix International Raceway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Phoenix International Raceway have in United States?

Phoenix International Raceway has an estimated audience of 321,468 people in United States, concentrated in California and Texas.

What is the gender split and age of Phoenix International Raceway fans?

46.0% of Phoenix International Raceway fans are female, 54.0% are male, with an average age of 39.0 years.

Which brands do Phoenix International Raceway fans like most?

Phoenix International Raceway fans show strongest brand affinity for Keith Stanfield (22.19×), The Devil's Rejects (20×), and Staycation (5.56×) over the country average.

Where do Phoenix International Raceway fans live in United States?

Phoenix International Raceway fans in United States are most concentrated in California (reach 38,912), Texas (reach 25,079), and Florida (reach 19,933). These three regions account for the largest share of the active audience.

What other brands do Phoenix International Raceway fans also like?

Beyond Phoenix International Raceway itself, the audience over-indexes on The Devil's Rejects (20×), Staycation (5.56×), Tezz (10.93×), and Elsword (24.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix International Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.