Rascasse Audience Intelligence

Phoenix International Raceway Audience in United States

A data profile of the people who buy, follow and care about Phoenix International Raceway in United States — modelled from more than twelve digital signal sources. Phoenix International Raceway has an estimated audience of 321,468 people in United States.

#32among Racecourse in United States#5440among POI in United States#4683in Sports

The average Phoenix International Raceway fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Kyle Busch, Joe Gibbs Racing, Daytona International Speedway, with strongest over-indexing on Kyle Busch (28.22× the country average).

Demographically, the Phoenix International Raceway audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phoenix International Raceway fan in United States is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phoenix International Raceway profile in United States.

Audience size
321K
in United States
Gender
46.0%♀
54.0% male
Age
39.0
average years
Country rank
#46622
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phoenix International Raceway fans

46.0% are female, 54.0% are male, average age 39.0.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Phoenix International Raceway audience in United States
MetricValue
Female46.0%
Male54.0%
Average age39.0
Estimated audience size321,468
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Phoenix International Raceway audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Phoenix International Raceway audience comes from United States.

Worldwide audience distribution share by country for Phoenix International Raceway
CountryShare
Thailand23.7%
United States22.8%
Poland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phoenix International Raceway audience in United States is strongest.

Fig. 05

Top regions by affinity

Phoenix International Raceway fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K3.06×
02Arizona~20K2.98×
03Washington~9K1.41×
04New Mexico~2K1.25×
05Pennsylvania~10K1.17×
06West Virginia~2K1.13×
07Nevada~3K1.12×
08California~40K1.08×
09Colorado~5K1.03×
10Iowa~3K1.03×
11Montana<1K1.03×
12South Dakota<1K1.03×
13Illinois~10K0.97×
14Hawaii~1K0.97×
15Alaska<1K0.97×
16Kansas~2K0.96×
17New York~20K0.95×
18Ohio~9K0.95×
19Washington, District of Columbia<1K0.95×
20North Dakota<1K0.95×
21Michigan~8K0.93×
22New Jersey~8K0.93×
23Indiana~5K0.93×
24Missouri~5K0.93×
25Georgia~9K0.92×
26Minnesota~4K0.92×
27Kentucky~4K0.92×
28Oklahoma~3K0.92×
29Connecticut~3K0.91×
30Maine~1K0.91×
31Wisconsin~4K0.90×
32Vermont<1K0.90×
33Texas~20K0.89×
34Tennessee~6K0.88×
35Alabama~4K0.88×
36Nebraska~1K0.88×
37Rhode Island<1K0.87×
38New Hampshire~1K0.85×
39Maryland~5K0.84×
40Idaho~1K0.84×
41Florida~20K0.83×
42Arkansas~2K0.83×
43Massachusetts~5K0.82×
44Delaware<1K0.81×
45South Carolina~4K0.78×
46Virginia~6K0.75×
47North Carolina~7K0.74×
48Mississippi~2K0.74×
49Louisiana~3K0.73×
50Utah~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Phoenix International Raceway, United States
0.72×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phoenix International Raceway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phoenix International Raceway audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports53.92×
02Auto Club SpeedwaySports42.76×
03Richard PettySports35.65×
04Texas Motor SpeedwaySports31.14×
05Kyle BuschSports28.22×
06HackersMovies & TV25.36×
07Daytona 500Sports25.14×
08Dale EarnhardtSports22.74×
09Danica PatrickSports21.66×
10Steffi GrafSports20.00×
11Utah MammothSports18.08×
12Daytona International SpeedwaySports17.93×
13Mary Elizabeth WinsteadMovies & TV15.78×
14Eiza GonzálezMovies & TV15.51×
15Indianapolis Motor SpeedwaySports11.31×
16The Championships, WimbledonSports9.94×
17NASCARSports4.69×
18O'Reilly Auto PartsCars & Mobility4.43×
19FedExBusiness & Career3.88×
20AutoZoneCars & Mobility3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phoenix International Raceway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phoenix International Raceway audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.41×
PatriotismCONSERVATISM2.92×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phoenix International Raceway audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.75×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phoenix International Raceway have in United States?

Phoenix International Raceway has an estimated audience of 321,468 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Phoenix International Raceway fans?

46.0% of Phoenix International Raceway fans are female, 54.0% are male, with an average age of 39.0 years.

03

Which brands do Phoenix International Raceway fans like most?

Phoenix International Raceway fans show strongest brand affinity for Kyle Busch (28.22×), Joe Gibbs Racing (53.92×), and Daytona International Speedway (17.93×) over the country average.

04

Where do Phoenix International Raceway fans live in United States?

Phoenix International Raceway fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Phoenix International Raceway fans also like?

Beyond Phoenix International Raceway itself, the audience over-indexes on Joe Gibbs Racing (53.92×), Daytona International Speedway (17.93×), Dale Earnhardt (22.74×), and Richard Petty (35.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phoenix International Raceway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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