PINCHme Audience in United States

PINCHme has an estimated audience of 515,578 people in United States. 83.5% are female, 16.5% are male, average age 32.3. Top regions: Texas, California, Florida. Top brand affinities: Bath and Bodyworks, Flight Club, Hayley Williams, Mark Ruffalo, Persil.

The average PINCHme fan in United States is 32.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bath and Bodyworks, Flight Club, Hayley Williams, with strongest over-indexing on Bath and Bodyworks (12.84× the country average). Demographically, the PINCHme audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of PINCHme fans

Demographic split for PINCHme audience in United States
MetricValue
Female83.5%
Male16.5%
Average age32.3
Estimated audience size515,578

Audience persona

The typical PINCHme fan in United States is more female, around 32.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for PINCHme in United States
RegionReachAffinity
Texas35,6390.8×
California33,6490.59×
Florida30,7240.88×
New York27,9900.97×
Ohio21,6791.36×
Pennsylvania20,1981.16×
Michigan17,2331.28×
Indiana16,4221.74×
North Carolina16,0821.04×
Georgia14,9850.94×
Alabama14,5592.02×
Tennessee13,9781.35×
New Jersey13,3951.02×
Illinois12,9660.75×
Missouri11,9791.44×
Kentucky11,1831.73×
Virginia9,8230.78×
Arizona9,0410.86×
Mississippi7,7421.82×
Washington7,6200.74×
Minnesota7,5791.03×
Wisconsin7,5770.98×
Louisiana6,9851.05×
South Carolina6,8400.88×
Arkansas6,6641.57×
Massachusetts6,5800.65×
Oklahoma6,4971.13×
Maryland5,9070.67×
Oregon5,0550.86×
Iowa4,9161.16×
Kansas4,6461.14×
West Virginia4,5481.89×
Connecticut4,5320.88×
Colorado3,5370.44×
Nevada3,2450.65×
Rhode Island2,8961.76×
Utah2,8430.62×
New Hampshire2,3841.17×
New Mexico2,3140.9×
Nebraska2,2660.88×
Delaware1,9601.38×
Idaho1,7810.69×
Maine1,3160.71×
Vermont1,0211.13×
North Dakota9640.91×
Montana8470.59×
South Dakota8280.69×
Wyoming5050.66×
Hawaii3420.15×
Washington, District of Columbia3210.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PINCHme audience
BrandAffinityCategory
Bath and Bodyworks12.84×Shopping
Flight Club28.97×Movies & TV
Hayley Williams26.45×Music & Radio
Mark Ruffalo14.29×Movies & TV
Persil31.59×Home & Garden
Rose McGowan18.6×Movies & TV
Lotte Hotels & Resorts71.11×Travel & Leisure
Diaper bag5.05×Kids & Family
Razor6.3×Beauty & Wellness
Josh Duhamel9.75×Fashion & Accessoires
Gumtree20×Home & Garden
Jean Paul Gaultier11.91×Fashion & Accessoires
Bill Skarsgård7.41×Movies & TV
Columbo19.49×Movies & TV
Robbie Coltrane17.96×Movies & TV
Planet Fitness2.26×Sports
Zachary Levi12.49×Movies & TV
Jeremy Renner7.87×Movies & TV
Nature1.66×Home & Garden
Happiness1.65×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PINCHme audience
TraitClusterScore
Price SensitivityPREMIUM1.74
IndulgenceJOY1.49
MindfulnessBALANCE1.39
Pet OwnershipJOY1.38
Family OrientationCONSERVATISM1.35
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for PINCHme
CountryShare
United States86.4%
Canada1.7%
Australia1.1%

See PINCHme audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does PINCHme have in United States?

PINCHme has an estimated audience of 515,578 people in United States, concentrated in Texas and California.

What is the gender split and age of PINCHme fans?

83.5% of PINCHme fans are female, 16.5% are male, with an average age of 32.3 years.

Which brands do PINCHme fans like most?

PINCHme fans show strongest brand affinity for Bath and Bodyworks (12.84×), Flight Club (28.97×), and Hayley Williams (26.45×) over the country average.

Where do PINCHme fans live in United States?

PINCHme fans in United States are most concentrated in Texas (reach 35,639), California (reach 33,649), and Florida (reach 30,724). These three regions account for the largest share of the active audience.

What other brands do PINCHme fans also like?

Beyond PINCHme itself, the audience over-indexes on Flight Club (28.97×), Hayley Williams (26.45×), Mark Ruffalo (14.29×), and Persil (31.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PINCHme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.