PINCHme Audience in United States

PINCHme logo

PINCHme has an estimated audience of 515,578 people in United States. 83.5% are female, 16.5% are male, average age 32.3. Top regions: Texas, California, Florida. Top brand affinities: Regional styles of Mexican music, Wim Hof, Go Go's, Product design, UK garage.

The average PINCHme fan in United States is 32.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Regional styles of Mexican music, Wim Hof, Go Go's, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the PINCHme audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of PINCHme fans

Demographic split for PINCHme audience in United States
MetricValue
Female83.5%
Male16.5%
Average age32.3
Estimated audience size515,578

Audience persona

The typical PINCHme fan in United States is more female, around 32.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for PINCHme in United States
RegionReachAffinity
Texas35,6390.8×
California33,6490.59×
Florida30,7240.88×
New York27,9900.97×
Ohio21,6791.36×
Pennsylvania20,1981.16×
Michigan17,2331.28×
Indiana16,4221.74×
North Carolina16,0821.04×
Georgia14,9850.94×
Alabama14,5592.02×
Tennessee13,9781.35×
New Jersey13,3951.02×
Illinois12,9660.75×
Missouri11,9791.44×
Kentucky11,1831.73×
Virginia9,8230.78×
Arizona9,0410.86×
Mississippi7,7421.82×
Washington7,6200.74×
Minnesota7,5791.03×
Wisconsin7,5770.98×
Louisiana6,9851.05×
South Carolina6,8400.88×
Arkansas6,6641.57×
Massachusetts6,5800.65×
Oklahoma6,4971.13×
Maryland5,9070.67×
Oregon5,0550.86×
Iowa4,9161.16×
Kansas4,6461.14×
West Virginia4,5481.89×
Connecticut4,5320.88×
Colorado3,5370.44×
Nevada3,2450.65×
Rhode Island2,8961.76×
Utah2,8430.62×
New Hampshire2,3841.17×
New Mexico2,3140.9×
Nebraska2,2660.88×
Delaware1,9601.38×
Idaho1,7810.69×
Maine1,3160.71×
Vermont1,0211.13×
North Dakota9640.91×
Montana8470.59×
South Dakota8280.69×
Wyoming5050.66×
Hawaii3420.15×
Washington, District of Columbia3210.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PINCHme audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Wim Hof26.45×Sports
Go Go's20×Music & Radio
Product design2.58×Business & Career
UK garage5.22×Music & Radio
Hope chest20×Home & Garden
Saving2.3×Business & Career
Home equity1.53×Home & Garden
Home staging3.75×Home & Garden
Kansas1.83×Travel & Leisure
JDSU2.08×Business & Career
Mothercare2.09×Kids & Family
Isometric exercise4.94×Sports
Stamp collecting2.61×Home & Garden
Wikia1.78×Internet & Social Media
Kendra Scott1.52×Fashion & Accessoires
Kelli O'Hara8.47×Movies & TV
Voter registration2.19×Politics & Society
Nebraska Cornhuskers football1.54×Sports
Electrolyte1.98×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PINCHme audience
TraitClusterScore
Price SensitivityPREMIUM1.74
IndulgenceJOY1.49
MindfulnessBALANCE1.39
Pet OwnershipJOY1.38
Family OrientationCONSERVATISM1.35
Luxury OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for PINCHme
CountryShare
United States86.4%
Canada1.7%
Australia1.1%

See PINCHme audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does PINCHme have in United States?

PINCHme has an estimated audience of 515,578 people in United States, concentrated in Texas and California.

What is the gender split and age of PINCHme fans?

83.5% of PINCHme fans are female, 16.5% are male, with an average age of 32.3 years.

Which brands do PINCHme fans like most?

PINCHme fans show strongest brand affinity for Regional styles of Mexican music (20×), Wim Hof (26.45×), and Go Go's (20×) over the country average.

Where do PINCHme fans live in United States?

PINCHme fans in United States are most concentrated in Texas (reach 35,639), California (reach 33,649), and Florida (reach 30,724). These three regions account for the largest share of the active audience.

What other brands do PINCHme fans also like?

Beyond PINCHme itself, the audience over-indexes on Wim Hof (26.45×), Go Go's (20×), Product design (2.58×), and UK garage (5.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PINCHme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.