Rascasse Audience Intelligence

PINCHme Audience in United States

A data profile of the people who buy, follow and care about PINCHme in United States — modelled from more than twelve digital signal sources. PINCHme has an estimated audience of 516,991 people in United States.

#1157among Website / Newspaper / Magazine in United States#505in Shopping

The average PINCHme fan in United States is 32.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bath and Bodyworks, Flight Club, Hayley Williams, with strongest over-indexing on Bath and Bodyworks (19.93× the country average).

Demographically, the PINCHme audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PINCHme fan in United States is more female, around 32.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Bath and Bodyworks.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PINCHme profile in United States.

Audience size
517K
in United States
Gender
83.5%♀
16.5% male
Age
32.3
average years
Country rank
#35922
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PINCHme

83.5% are female, 16.5% are male, average age 32.3.

Fig. 02

Gender split

83.5%
Female
16.5%
Male
Demographic split for PINCHme audience in United States
MetricValue
Female83.5%
Male16.5%
Average age32.3
Estimated audience size516,991
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the PINCHme audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3917%
40-4916%
50+8%
Fig. 04

Worldwide distribution

85.3%

of the worldwide PINCHme audience comes from United States.

Worldwide audience distribution share by country for PINCHme
CountryShare
United States85.3%
Canada1.6%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PINCHme audience in United States is strongest.

Fig. 05

Top regions by affinity

PINCHme fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K2.17×
02West Virginia~5K2.01×
03Kentucky~10K1.87×
04Alabama~10K1.75×
05Indiana~20K1.70×
06Rhode Island~3K1.65×
07Arkansas~7K1.56×
08Ohio~20K1.37×
09Missouri~10K1.35×
10Tennessee~10K1.34×
11Delaware~2K1.30×
12Michigan~20K1.25×
13Kansas~5K1.17×
14Vermont~1K1.14×
15Oklahoma~6K1.12×
16Pennsylvania~20K1.11×
17Iowa~5K1.10×
18Louisiana~7K1.09×
19New Hampshire~2K1.07×
20North Carolina~20K1.06×
21New Mexico~3K1.06×
22New Jersey~10K0.98×
23Wisconsin~7K0.96×
24Florida~30K0.94×
25Oregon~6K0.94×
26Maine~2K0.93×
27Minnesota~7K0.92×
28Georgia~10K0.90×
29South Carolina~7K0.90×
30North Dakota<1K0.89×
31New York~20K0.86×
32Connecticut~4K0.85×
33Illinois~10K0.83×
34Nebraska~2K0.83×
35Virginia~10K0.82×
36Arizona~9K0.81×
37Idaho~2K0.81×
38Texas~40K0.80×
39South Dakota<1K0.78×
40Montana~1K0.75×
41Alaska<1K0.75×
42Massachusetts~7K0.71×
43Maryland~6K0.69×
44Washington~7K0.68×
45Nevada~3K0.67×
46Utah~3K0.65×
47Hawaii~1K0.64×
48California~30K0.58×
49Washington, District of Columbia<1K0.57×
50Colorado~4K0.48×
Fig. 06

Affinity by region

Affinity by region — PINCHme, United States
0.48×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PINCHme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PINCHme audience
#·InterestCategoryAffinity×
01Lotte Hotels & ResortsTravel & Leisure61.97×
02Flight ClubMovies & TV44.27×
03PersilHome & Garden34.61×
04Hayley WilliamsMusic & Radio31.51×
05Mark RuffaloMovies & TV29.79×
06GumtreeHome & Garden20.00×
07ColumboMovies & TV20.00×
08Bath and BodyworksShopping19.93×
09Rose McGowanMovies & TV15.70×
10Pitney BowesTechnology & Electronics15.52×
11Zachary LeviMovies & TV12.46×
12Josh DuhamelFashion & Accessoires9.85×
13RazorBeauty & Wellness6.87×
14HypermarketShopping3.68×
15Britney SpearsMusic & Radio2.81×
16Pizza HutFood & Beverages2.51×
17Discount storesShopping2.41×
18United Parcel ServiceBusiness & Career2.25×
19SubwayFood & Beverages2.09×
20Macy'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PINCHme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PINCHme audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.08×
IndulgenceJOY1.90×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PINCHme audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PINCHme have in United States?

PINCHme has an estimated audience of 516,991 people in United States, concentrated in Texas and California.

02

What is the gender split and age of PINCHme fans?

83.5% of PINCHme fans are female, 16.5% are male, with an average age of 32.3 years.

03

Which brands do PINCHme fans like most?

PINCHme fans show strongest brand affinity for Bath and Bodyworks (19.93×), Flight Club (44.27×), and Hayley Williams (31.51×) over the country average.

04

Where do PINCHme fans live in United States?

PINCHme fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PINCHme fans also like?

Beyond PINCHme itself, the audience over-indexes on Flight Club (44.27×), Hayley Williams (31.51×), Mark Ruffalo (29.79×), and Persil (34.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See PINCHme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PINCHme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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