Piping Audience in United States

Piping logo

Piping has an estimated audience of 4,154,887 people in United States. 31.0% are female, 69.0% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Vocal harmony, Goop, Governor of Michigan, Grinch.

The average Piping fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Vocal harmony, Goop, with strongest over-indexing on Israel (6.18× the country average). Demographically, the Piping audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Piping fans

Demographic split for Piping audience in United States
MetricValue
Female31.0%
Male69.0%
Average age45.5
Estimated audience size4,154,887

Audience persona

The typical Piping fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Piping in United States
RegionReachAffinity
California545,3011.19×
Texas445,9881.25×
Florida283,4081.01×
New York273,8591.18×
Pennsylvania149,1881.07×
Illinois148,1601.07×
Georgia126,7320.99×
North Carolina126,5981.01×
Ohio122,5700.96×
Virginia106,9391.06×
New Jersey102,2780.97×
Michigan96,3790.89×
Washington92,1781.11×
Arizona85,0341×
Massachusetts84,1731.03×
Tennessee79,4230.95×
Louisiana77,6871.45×
Indiana77,3061.02×
Maryland68,6380.96×
Colorado63,9500.98×
Missouri63,8040.95×
Wisconsin61,1930.98×
Minnesota60,8991.02×
South Carolina57,9010.93×
Oregon54,5241.14×
Alabama54,3890.94×
Kentucky49,0530.94×
Oklahoma48,8881.06×
Connecticut41,5471×
Kansas37,9131.16×
Nevada36,2250.9×
Utah35,9890.97×
Iowa32,3090.94×
Arkansas31,2360.91×
Mississippi28,3970.83×
Idaho22,2391.07×
Hawaii22,0531.23×
New Mexico19,6430.94×
Nebraska17,8420.86×
West Virginia17,6330.91×
Maine15,9121.07×
New Hampshire14,5290.89×
Washington, District of Columbia13,1661.05×
Rhode Island11,7230.89×
Alaska9,7221.09×
Delaware9,5650.83×
Montana9,1790.8×
North Dakota8,7991.03×
South Dakota7,9140.82×
Vermont6,3890.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piping audience
BrandAffinityCategory
Israel6.18×Travel & Leisure
Vocal harmony9.13×Music & Radio
Goop10.52×Internet & Social Media
Governor of Michigan14.13×Politics & Society
Grinch7.33×Movies & TV
Wok11.2×Food & Beverages
El Paso County, Colorado17.94×Travel & Leisure
Hibachi9.62×Food & Beverages
Grace Slick10.43×Music & Radio
Jeep Wagoneer6.81×Cars & Mobility
Google Home7.56×Technology & Electronics
Cherish (group)12.69×Music & Radio
Hipster11.04×Politics & Society
Urban Outfitters1.98×Shopping
headspace9.76×Health
MK4.12×Music & Radio
Minnesota1.72×Travel & Leisure
Alaska1.65×Travel & Leisure
Pillow2×Home & Garden
La Jolla8.33×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piping audience
TraitClusterScore
PatriotismCONSERVATISM1.8
DIY MentalityTHRILL1.75
Need for SecurityCONSERVATISM1.67
Convenience OrientationPREMIUM1.64
Career OrientationPOWER1.55
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Piping
CountryShare
United States35.4%
United Kingdom11.7%
India6.4%

See Piping audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Piping have in United States?

Piping has an estimated audience of 4,154,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Piping fans?

31.0% of Piping fans are female, 69.0% are male, with an average age of 45.5 years.

Which brands do Piping fans like most?

Piping fans show strongest brand affinity for Israel (6.18×), Vocal harmony (9.13×), and Goop (10.52×) over the country average.

Where do Piping fans live in United States?

Piping fans in United States are most concentrated in California (reach 545,301), Texas (reach 445,988), and Florida (reach 283,408). These three regions account for the largest share of the active audience.

What other brands do Piping fans also like?

Beyond Piping itself, the audience over-indexes on Vocal harmony (9.13×), Goop (10.52×), Governor of Michigan (14.13×), and Grinch (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.