Pisa Audience in United States
Pisa has an estimated audience of 506,422 people in United States. 68.9% are female, 31.1% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Google News, Enterprise Rent-A-Car.
The average Pisa fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.57× the country average). Demographically, the Pisa audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Pisa fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 44.9 |
| Estimated audience size | 506,422 |
Audience persona
The typical Pisa fan in United States is more female, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 75,525 | 1.36× |
| Texas | 40,667 | 0.93× |
| Florida | 39,864 | 1.16× |
| New York | 33,882 | 1.2× |
| Pennsylvania | 24,603 | 1.44× |
| Illinois | 18,921 | 1.12× |
| Virginia | 15,619 | 1.27× |
| Georgia | 15,320 | 0.98× |
| North Carolina | 15,077 | 0.99× |
| Massachusetts | 14,447 | 1.45× |
| Ohio | 14,299 | 0.92× |
| New Jersey | 14,025 | 1.09× |
| Washington | 12,877 | 1.27× |
| Michigan | 12,244 | 0.92× |
| Arizona | 11,728 | 1.13× |
| Colorado | 10,213 | 1.28× |
| Maryland | 9,168 | 1.05× |
| Wisconsin | 8,515 | 1.12× |
| Tennessee | 8,483 | 0.84× |
| Indiana | 8,449 | 0.91× |
| Minnesota | 8,293 | 1.14× |
| Missouri | 8,026 | 0.98× |
| South Carolina | 7,286 | 0.96× |
| Oregon | 7,030 | 1.21× |
| Connecticut | 6,253 | 1.23× |
| Utah | 5,054 | 1.11× |
| Louisiana | 4,710 | 0.72× |
| Kentucky | 4,620 | 0.73× |
| Oklahoma | 4,397 | 0.78× |
| Nevada | 4,059 | 0.83× |
| Alabama | 3,964 | 0.56× |
| Iowa | 3,911 | 0.94× |
| Kansas | 3,697 | 0.93× |
| Washington, District of Columbia | 2,871 | 1.89× |
| Arkansas | 2,735 | 0.66× |
| Mississippi | 2,572 | 0.62× |
| Idaho | 2,437 | 0.96× |
| New Hampshire | 2,143 | 1.07× |
| Nebraska | 2,090 | 0.82× |
| New Mexico | 2,087 | 0.82× |
| Hawaii | 1,993 | 0.92× |
| Maine | 1,951 | 1.08× |
| Rhode Island | 1,674 | 1.04× |
| West Virginia | 1,548 | 0.66× |
| Montana | 1,330 | 0.95× |
| Vermont | 1,280 | 1.44× |
| Delaware | 1,152 | 0.82× |
| North Dakota | 879 | 0.85× |
| South Dakota | 853 | 0.73× |
| Alaska | 564 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.57× | Internet & Social Media |
| Capital One | 7.41× | Business & Career |
| Indeed.com | 7.44× | Business & Career |
| Google News | 8.12× | News |
| Enterprise Rent-A-Car | 8.01× | Cars & Mobility |
| Colosseum | 48.55× | Travel & Leisure |
| Circle K | 8.58× | Shopping |
| Alexandra Daddario | 12.41× | Movies & TV |
| Apple Store | 9.37× | Shopping |
| Aaliyah | 19.45× | Music & Radio |
| Kia Sportage | 23.57× | Cars & Mobility |
| Blendtec | 75.13× | Home & Garden |
| DuckDuckGo | 10.08× | Internet & Social Media |
| Anna Kendrick | 15.06× | Movies & TV |
| ICloud | 9.92× | Technology & Electronics |
| Fight Club | 16.82× | Movies & TV |
| Borussia Dortmund | 20× | Sports |
| Hot pot | 24.59× | Food & Beverages |
| Luxury Travel | 12.36× | Travel & Leisure |
| Jollibee | 10.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.77 |
| Risk Appetite | THRILL | 1.7 |
| Patriotism | CONSERVATISM | 1.69 |
| Travelling | THRILL | 1.48 |
| Pet Ownership | JOY | 1.43 |
| Quality Awareness | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 42.7% |
| United States | 7.2% |
| Poland | 5.1% |
See Pisa audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Pisa have in United States?
Pisa has an estimated audience of 506,422 people in United States, concentrated in California and Texas.
What is the gender split and age of Pisa fans?
68.9% of Pisa fans are female, 31.1% are male, with an average age of 44.9 years.
Which brands do Pisa fans like most?
Pisa fans show strongest brand affinity for Google Maps (7.57×), Capital One (7.41×), and Indeed.com (7.44×) over the country average.
Where do Pisa fans live in United States?
Pisa fans in United States are most concentrated in California (reach 75,525), Texas (reach 40,667), and Florida (reach 39,864). These three regions account for the largest share of the active audience.
What other brands do Pisa fans also like?
Beyond Pisa itself, the audience over-indexes on Capital One (7.41×), Indeed.com (7.44×), Google News (8.12×), and Enterprise Rent-A-Car (8.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.