Pisces Audience in United States
Pisces has an estimated audience of 3,202,823 people in United States. 54.9% are female, 45.1% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, MSN, Hobby Lobby, Staples (Canada), Aldi.
The average Pisces fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, MSN, Hobby Lobby, with strongest over-indexing on Kia Sportage (17.79× the country average). Demographically, the Pisces audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Pisces fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 39.8 |
| Estimated audience size | 3,202,823 |
Audience persona
The typical Pisces fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 395,592 | 1.12× |
| Texas | 314,244 | 1.14× |
| Florida | 225,904 | 1.04× |
| New York | 195,970 | 1.09× |
| Georgia | 152,386 | 1.54× |
| North Carolina | 121,481 | 1.26× |
| Illinois | 113,974 | 1.07× |
| Pennsylvania | 107,956 | 1× |
| Ohio | 102,248 | 1.04× |
| Michigan | 86,483 | 1.03× |
| Virginia | 79,200 | 1.02× |
| New Jersey | 76,142 | 0.93× |
| Tennessee | 72,503 | 1.13× |
| Arizona | 68,702 | 1.05× |
| Washington | 67,880 | 1.06× |
| Maryland | 61,392 | 1.11× |
| Massachusetts | 59,262 | 0.94× |
| Indiana | 59,135 | 1.01× |
| Missouri | 53,655 | 1.04× |
| South Carolina | 53,232 | 1.1× |
| Alabama | 51,589 | 1.15× |
| Louisiana | 49,238 | 1.19× |
| Colorado | 47,066 | 0.93× |
| Nevada | 43,210 | 1.39× |
| Wisconsin | 42,246 | 0.88× |
| Kentucky | 39,642 | 0.99× |
| Oregon | 38,712 | 1.05× |
| Minnesota | 38,308 | 0.83× |
| Oklahoma | 38,267 | 1.08× |
| Mississippi | 31,810 | 1.21× |
| Connecticut | 29,978 | 0.93× |
| Arkansas | 29,175 | 1.11× |
| Utah | 26,294 | 0.92× |
| Kansas | 23,569 | 0.93× |
| Iowa | 21,816 | 0.83× |
| Hawaii | 15,663 | 1.14× |
| New Mexico | 15,531 | 0.97× |
| West Virginia | 13,843 | 0.93× |
| Idaho | 13,137 | 0.82× |
| Nebraska | 13,125 | 0.82× |
| New Hampshire | 10,022 | 0.79× |
| Maine | 9,841 | 0.86× |
| Washington, District of Columbia | 9,572 | 0.99× |
| Rhode Island | 8,967 | 0.88× |
| Delaware | 8,045 | 0.91× |
| Montana | 7,325 | 0.82× |
| Alaska | 6,196 | 0.9× |
| South Dakota | 5,596 | 0.76× |
| North Dakota | 5,058 | 0.77× |
| Vermont | 4,243 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 17.79× | Cars & Mobility |
| MSN | 2.14× | News |
| Hobby Lobby | 1.97× | Home & Garden |
| Staples (Canada) | 2.45× | Business & Career |
| Aldi | 1.82× | Shopping |
| Honda HR-V | 11.76× | Cars & Mobility |
| Taco Bell | 1.88× | Food & Beverages |
| Best Buy | 1.77× | Shopping |
| Livemusic | 2.33× | Music & Radio |
| Planet Fitness | 1.62× | Sports |
| Bars | 1.53× | Travel & Leisure |
| southwest airlines | 2.22× | Travel & Leisure |
| Hair Extensions | 2.35× | Beauty & Wellness |
| Aubrey Plaza | 4.74× | Movies & TV |
| Pre-school playgroup | 12.98× | Kids & Family |
| Jack Black | 4.61× | Movies & TV |
| Los Angeles Dodgers | 2.7× | Sports |
| Great Clips | 2.29× | Beauty & Wellness |
| Houston Astros | 3.08× | Sports |
| Josh Hutcherson | 5.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
| Community Orientation | OPEN | 1.04 |
| Healthy Lifestyle | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.2% |
| United Kingdom | 9.3% |
| Canada | 5.9% |
See Pisces audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
Frequently asked questions
How many fans does Pisces have in United States?
Pisces has an estimated audience of 3,202,823 people in United States, concentrated in California and Texas.
What is the gender split and age of Pisces fans?
54.9% of Pisces fans are female, 45.1% are male, with an average age of 39.8 years.
Which brands do Pisces fans like most?
Pisces fans show strongest brand affinity for Kia Sportage (17.79×), MSN (2.14×), and Hobby Lobby (1.97×) over the country average.
Where do Pisces fans live in United States?
Pisces fans in United States are most concentrated in California (reach 395,592), Texas (reach 314,244), and Florida (reach 225,904). These three regions account for the largest share of the active audience.
What other brands do Pisces fans also like?
Beyond Pisces itself, the audience over-indexes on MSN (2.14×), Hobby Lobby (1.97×), Staples (Canada) (2.45×), and Aldi (1.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pisces. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.