Pismo Beach, California Audience in United States

Pismo Beach, California logo

Pismo Beach, California has an estimated audience of 371,074 people in United States. 61.7% are female, 38.3% are male, average age 42.4. Top regions: California, Texas, Arizona. Top brand affinities: Stamp collecting, Nebraska, Sinaloa, Penn & Teller, Pro-Ject.

The average Pismo Beach, California fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Stamp collecting, Nebraska, Sinaloa, with strongest over-indexing on Stamp collecting (9.76× the country average). Demographically, the Pismo Beach, California audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Pismo Beach, California fans

Demographic split for Pismo Beach, California audience in United States
MetricValue
Female61.7%
Male38.3%
Average age42.4
Estimated audience size371,074

Audience persona

The typical Pismo Beach, California fan in United States is more female, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Pismo Beach, California in United States
RegionReachAffinity
California278,30615.31×
Texas18,2430.57×
Arizona16,4182.17×
Nevada13,9323.88×
Washington11,1511.5×
Florida9,6490.38×
New York9,4210.45×
Colorado7,5641.29×
Oregon6,8101.6×
Illinois5,9850.48×
Utah5,1531.55×
Pennsylvania4,6080.37×
Georgia4,4780.39×
Virginia4,4680.49×
Ohio4,2180.37×
North Carolina3,9360.35×
New Jersey3,7330.4×
Massachusetts3,5660.49×
Michigan3,5530.37×
Missouri3,4000.57×
Idaho3,2521.75×
Tennessee3,2300.43×
Minnesota3,0930.58×
Oklahoma2,6470.64×
Indiana2,5960.38×
Wisconsin2,4200.43×
Maryland2,3670.37×
New Mexico2,0381.09×
Hawaii1,9871.25×
South Carolina1,9820.35×
Kansas1,7590.6×
Alabama1,6760.32×
Louisiana1,6500.34×
Iowa1,6360.54×
Kentucky1,6350.35×
Arkansas1,5570.51×
Connecticut1,4030.38×
Nebraska1,1430.61×
Montana1,1381.11×
Mississippi8440.28×
Washington, District of Columbia7250.65×
Alaska6640.84×
Maine6280.47×
New Hampshire5930.41×
Wyoming5130.93×
West Virginia5110.3×
South Dakota4450.52×
Rhode Island4370.37×
North Dakota3880.51×
Delaware3140.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pismo Beach, California audience
BrandAffinityCategory
Stamp collecting9.76×Home & Garden
Nebraska5.42×Travel & Leisure
Sinaloa7.26×Travel & Leisure
Penn & Teller12.94×Movies & TV
Pro-Ject4.92×Music & Radio
Kerala7.69×Travel & Leisure
Urban Outfitters1.89×Shopping
Product design1.95×Business & Career
Justice2.45×Politics & Society
Embroidery Library12.94×Home & Garden
Elsword12.94×Games
Rajasthan12.94×Travel & Leisure
Emperor Entertainment Group9.03×Business & Career
Kendra Scott2×Fashion & Accessoires
Bank account1.54×Business & Career
UK garage3.26×Music & Radio
Regional styles of Mexican music1.67×Music & Radio
JDSU1.71×Business & Career
Captain America (1990 film)2.49×Movies & TV
Food quality6.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pismo Beach, California audience
TraitClusterScore
Risk AppetiteTHRILL1.43
IndulgenceJOY1.42
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.29
TravellingTHRILL1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Pismo Beach, California
CountryShare
United States83.5%
Poland8.5%
Germany7.3%

See Pismo Beach, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Pismo Beach, California have in United States?

Pismo Beach, California has an estimated audience of 371,074 people in United States, concentrated in California and Texas.

What is the gender split and age of Pismo Beach, California fans?

61.7% of Pismo Beach, California fans are female, 38.3% are male, with an average age of 42.4 years.

Which brands do Pismo Beach, California fans like most?

Pismo Beach, California fans show strongest brand affinity for Stamp collecting (9.76×), Nebraska (5.42×), and Sinaloa (7.26×) over the country average.

Where do Pismo Beach, California fans live in United States?

Pismo Beach, California fans in United States are most concentrated in California (reach 278,306), Texas (reach 18,243), and Arizona (reach 16,418). These three regions account for the largest share of the active audience.

What other brands do Pismo Beach, California fans also like?

Beyond Pismo Beach, California itself, the audience over-indexes on Nebraska (5.42×), Sinaloa (7.26×), Penn & Teller (12.94×), and Pro-Ject (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pismo Beach, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.