Plain weave Audience in United States

Plain weave logo

Plain weave has an estimated audience of 346,553 people in United States. 89.7% are female, 10.3% are male, average age 31.7. Top regions: California, New York, Texas. Top brand affinities: Collectable, Product design, Israel, Pillow, Historic site.

The average Plain weave fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Collectable, Product design, Israel, with strongest over-indexing on Collectable (1.55× the country average). Demographically, the Plain weave audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plain weave fans

Demographic split for Plain weave audience in United States
MetricValue
Female89.7%
Male10.3%
Average age31.7
Estimated audience size346,553

Audience persona

The typical Plain weave fan in United States is more female, around 31.7 years old, with strong Quality Awareness tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Plain weave in United States
RegionReachAffinity
California30,0630.79×
New York23,9661.24×
Texas17,9970.6×
Florida10,9480.47×
Georgia8,6860.81×
North Carolina8,6160.83×
Ohio7,0330.66×
Illinois6,5140.56×
Utah6,1962×
Pennsylvania5,6090.48×
Michigan5,1810.57×
New Jersey4,8370.55×
Massachusetts4,3110.63×
Alabama4,2850.89×
Virginia4,1040.49×
Arizona3,7560.53×
Washington3,7270.54×
Oklahoma3,2870.85×
Missouri3,2360.58×
Wisconsin3,2040.61×
Indiana3,1900.5×
South Carolina3,1180.6×
Colorado3,1170.57×
West Virginia2,9591.83×
Iowa2,8831.01×
Arkansas2,8310.99×
Oregon2,7270.69×
Kansas2,5820.95×
Minnesota2,4890.5×
Maryland2,4240.41×
Mississippi2,3900.84×
Tennessee2,3550.34×
Louisiana2,1250.48×
Kentucky2,0430.47×
Alaska1,9692.66×
Nebraska1,8571.07×
Nevada1,8410.55×
Idaho1,8221.05×
Hawaii1,7401.17×
Connecticut1,7220.5×
Montana1,7161.79×
New Mexico1,7150.99×
South Dakota1,6942.11×
North Dakota1,6492.32×
New Hampshire1,6261.19×
Wyoming1,5963.11×
Rhode Island1,5701.42×
Maine1,5691.26×
Vermont1,5442.54×
Delaware1,4061.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plain weave audience
BrandAffinityCategory
Collectable1.55×Kids & Family
Product design1.85×Business & Career
Israel1.72×Travel & Leisure
Pillow1.66×Home & Garden
Historic site3.26×Arts & Culture
Mothercare2.44×Kids & Family
Fairy godmother5.57×Literature
Goop3.99×Internet & Social Media
Bank account1.85×Business & Career
Elsword11.88×Games
Liberace6.06×Music & Radio
Governor of Michigan5.12×Politics & Society
headspace5.44×Health
Mathcore4.54×Music & Radio
Hibachi4.44×Food & Beverages
Saving1.6×Business & Career
Wok3.47×Food & Beverages
Google Home3.29×Technology & Electronics
Cherish (group)5.49×Music & Radio
Jeep Wagoneer2.87×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plain weave audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.51
Design AffinityPREMIUM1.49
CreativityOPEN1.4
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Plain weave
CountryShare
Italy33.2%
United States14.9%
United Kingdom6.1%

See Plain weave audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plain weave have in United States?

Plain weave has an estimated audience of 346,553 people in United States, concentrated in California and New York.

What is the gender split and age of Plain weave fans?

89.7% of Plain weave fans are female, 10.3% are male, with an average age of 31.7 years.

Which brands do Plain weave fans like most?

Plain weave fans show strongest brand affinity for Collectable (1.55×), Product design (1.85×), and Israel (1.72×) over the country average.

Where do Plain weave fans live in United States?

Plain weave fans in United States are most concentrated in California (reach 30,063), New York (reach 23,966), and Texas (reach 17,997). These three regions account for the largest share of the active audience.

What other brands do Plain weave fans also like?

Beyond Plain weave itself, the audience over-indexes on Product design (1.85×), Israel (1.72×), Pillow (1.66×), and Historic site (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plain weave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.