Rascasse Audience Intelligence

Planet Money Audience in United States

A data profile of the people who buy, follow and care about Planet Money in United States — modelled from more than twelve digital signal sources. Planet Money has an estimated audience of 663,697 people in United States.

#60among Podcast in United States#1945in Business & Career

The average Planet Money fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Shellfish, Podcast, Innovation, with strongest over-indexing on Shellfish (18.36× the country average).

Demographically, the Planet Money audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planet Money fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Shellfish.

Category: Business & Career · Type: Podcast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planet Money profile in United States.

Audience size
664K
in United States
Gender
43.7%♀
56.3% male
Age
40.1
average years
Country rank
#30862
Podcast in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planet Money fans

43.7% are female, 56.3% are male, average age 40.1.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Planet Money audience in United States
MetricValue
Female43.7%
Male56.3%
Average age40.1
Estimated audience size663,697
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Planet Money audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

82.1%

of the worldwide Planet Money audience comes from United States.

Worldwide audience distribution share by country for Planet Money
CountryShare
United States82.1%
Canada3.4%
Japan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planet Money audience in United States is strongest.

Fig. 05

Top regions by affinity

Planet Money fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K3.10×
02Vermont~2K2.04×
03Massachusetts~20K1.75×
04Oregon~10K1.54×
05Colorado~20K1.48×
06Washington~20K1.47×
07Maryland~20K1.44×
08Maine~3K1.32×
09Alaska~2K1.24×
10Minnesota~10K1.22×
11New York~50K1.21×
12Hawaii~3K1.17×
13California~80K1.13×
14Montana~2K1.08×
15North Carolina~20K1.06×
16New Hampshire~3K1.06×
17Utah~6K1.04×
18Virginia~20K1.02×
19Idaho~3K1.00×
20Pennsylvania~20K0.99×
21Connecticut~7K0.99×
22Rhode Island~2K0.98×
23New Mexico~3K0.97×
24Wisconsin~10K0.95×
25North Dakota~1K0.94×
26South Dakota~1K0.93×
27Iowa~5K0.92×
28Illinois~20K0.91×
29Arkansas~5K0.90×
30Delaware~2K0.90×
31Michigan~20K0.87×
32Kansas~5K0.87×
33Nebraska~3K0.87×
34West Virginia~3K0.87×
35New Jersey~10K0.86×
36Ohio~20K0.85×
37Mississippi~5K0.85×
38Missouri~8K0.79×
39Nevada~5K0.77×
40Arizona~10K0.76×
41Oklahoma~6K0.76×
42Indiana~9K0.75×
43Louisiana~6K0.75×
44Alabama~7K0.74×
45Kentucky~6K0.74×
46Tennessee~10K0.72×
47Georgia~10K0.71×
48South Carolina~7K0.71×
49Texas~30K0.60×
50Florida~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Planet Money, United States
0.59×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planet Money audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planet Money audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages18.36×
02Data scienceBusiness & Career8.06×
03Late-night talk showMovies & TV7.68×
04The Washington PostNews4.70×
05LinkedInInternet & Social Media4.18×
06InnovationBusiness & Career4.16×
07The New York TimesNews4.10×
08Master of Business AdministrationBusiness & Career3.98×
09PodcastMusic & Radio2.87×
10Barack ObamaPolitics & Society2.82×
11Cloud computingTechnology & Electronics2.57×
12RadioTechnology & Electronics2.56×
13RedditInternet & Social Media2.52×
14CNNMovies & TV2.51×
15Nonprofit organizationPolitics & Society2.35×
16Alcoholic beveragesFood & Beverages1.75×
17SmartphonesTechnology & Electronics1.68×
18CookingFood & Beverages1.63×
19Donald TrumpPolitics & Society1.58×
20Home improvementHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planet Money audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planet Money audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Early Adopter MentalityPOWER2.10×
Career OrientationPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planet Money audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.80×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planet Money have in United States?

Planet Money has an estimated audience of 663,697 people in United States, concentrated in California and New York.

02

What is the gender split and age of Planet Money fans?

43.7% of Planet Money fans are female, 56.3% are male, with an average age of 40.1 years.

03

Which brands do Planet Money fans like most?

Planet Money fans show strongest brand affinity for Shellfish (18.36×), Podcast (2.87×), and Innovation (4.16×) over the country average.

04

Where do Planet Money fans live in United States?

Planet Money fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Planet Money fans also like?

Beyond Planet Money itself, the audience over-indexes on Podcast (2.87×), Innovation (4.16×), CNN (2.51×), and The Washington Post (4.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Planet Money audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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