Planet Money Audience in United States
Planet Money has an estimated audience of 669,054 people in United States. 43.7% are female, 56.3% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Hebe, Product design, Regional styles of Mexican music, Israel, The Devil's Rejects.
The average Planet Money fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Product design, Regional styles of Mexican music, with strongest over-indexing on Hebe (11.26× the country average). Demographically, the Planet Money audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Podcast
Demographics of Planet Money fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 40.1 |
| Estimated audience size | 669,054 |
Audience persona
The typical Planet Money fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 91,550 | 1.24× |
| New York | 48,565 | 1.3× |
| Texas | 32,929 | 0.57× |
| Massachusetts | 25,393 | 1.93× |
| Florida | 24,194 | 0.53× |
| Pennsylvania | 22,877 | 1.02× |
| Washington | 21,933 | 1.63× |
| Illinois | 19,495 | 0.87× |
| North Carolina | 19,127 | 0.95× |
| Maryland | 18,827 | 1.64× |
| Ohio | 16,561 | 0.8× |
| Colorado | 16,540 | 1.57× |
| Virginia | 16,524 | 1.01× |
| Michigan | 15,072 | 0.86× |
| New Jersey | 15,051 | 0.88× |
| Georgia | 13,096 | 0.64× |
| Minnesota | 12,828 | 1.34× |
| Oregon | 12,598 | 1.64× |
| Arizona | 9,625 | 0.7× |
| Wisconsin | 8,657 | 0.86× |
| Indiana | 8,443 | 0.69× |
| Washington, District of Columbia | 7,821 | 3.89× |
| Tennessee | 7,776 | 0.58× |
| Missouri | 7,359 | 0.68× |
| Utah | 6,392 | 1.07× |
| Connecticut | 6,291 | 0.94× |
| Iowa | 4,808 | 0.87× |
| South Carolina | 4,333 | 0.43× |
| Vermont | 4,031 | 3.43× |
| Kansas | 3,837 | 0.73× |
| Arkansas | 3,755 | 0.68× |
| Nevada | 3,722 | 0.58× |
| Alabama | 3,581 | 0.38× |
| Maine | 3,369 | 1.41× |
| Idaho | 3,222 | 0.96× |
| Kentucky | 3,098 | 0.37× |
| New Mexico | 2,934 | 0.87× |
| Oklahoma | 2,885 | 0.39× |
| New Hampshire | 2,875 | 1.09× |
| Louisiana | 2,684 | 0.31× |
| Alaska | 2,653 | 1.85× |
| Hawaii | 2,638 | 0.92× |
| Rhode Island | 2,181 | 1.02× |
| Nebraska | 2,078 | 0.62× |
| Montana | 1,879 | 1.01× |
| Mississippi | 1,308 | 0.24× |
| West Virginia | 1,080 | 0.35× |
| Delaware | 1,065 | 0.58× |
| South Dakota | 999 | 0.65× |
| North Dakota | 833 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 11.26× | Home & Garden |
| Product design | 3.02× | Business & Career |
| Regional styles of Mexican music | 3.59× | Music & Radio |
| Israel | 2.24× | Travel & Leisure |
| The Devil's Rejects | 10× | Movies & TV |
| Pro-Ject | 3.63× | Music & Radio |
| Nebraska Cornhuskers football | 2.64× | Sports |
| Stamp collecting | 3.25× | Home & Garden |
| Jesse Plemons | 2.35× | Movies & TV |
| Home staging | 3.25× | Home & Garden |
| South Asian cuisine | 5.45× | Food & Beverages |
| Goop | 3.22× | Internet & Social Media |
| Kendra Scott | 1.76× | Fashion & Accessoires |
| Governor of Michigan | 4.33× | Politics & Society |
| Jaws | 3.14× | Movies & TV |
| Buying and Selling Real Estate | 4.47× | Home & Garden |
| Hibachi | 4.41× | Food & Beverages |
| Tezz | 3.84× | Movies & TV |
| Queens College, City University of New York | 3.93× | Business & Career |
| Glossier | 2.86× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.7 |
| Early Adopter Mentality | POWER | 1.66 |
| Patriotism | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.49 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.4% |
| Canada | 3.4% |
| Japan | 3.2% |
See Planet Money audiences in other countries
More Business & Career audiences in United States
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- Call Her Daddy (7,748,667)
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- Serial (podcast) (4,451,667)
Frequently asked questions
How many fans does Planet Money have in United States?
Planet Money has an estimated audience of 669,054 people in United States, concentrated in California and New York.
What is the gender split and age of Planet Money fans?
43.7% of Planet Money fans are female, 56.3% are male, with an average age of 40.1 years.
Which brands do Planet Money fans like most?
Planet Money fans show strongest brand affinity for Hebe (11.26×), Product design (3.02×), and Regional styles of Mexican music (3.59×) over the country average.
Where do Planet Money fans live in United States?
Planet Money fans in United States are most concentrated in California (reach 91,550), New York (reach 48,565), and Texas (reach 32,929). These three regions account for the largest share of the active audience.
What other brands do Planet Money fans also like?
Beyond Planet Money itself, the audience over-indexes on Product design (3.02×), Regional styles of Mexican music (3.59×), Israel (2.24×), and The Devil's Rejects (10×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Planet Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.