Plug and play Audience in United States

Plug and play logo

Plug and play has an estimated audience of 1,892,144 people in United States. 14.8% are female, 85.2% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Nationality, Israel, Historic site, Vocal harmony, Hipster.

The average Plug and play fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Israel, Historic site, with strongest over-indexing on Nationality (2.98× the country average). Demographically, the Plug and play audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Plug and play fans

Demographic split for Plug and play audience in United States
MetricValue
Female14.8%
Male85.2%
Average age41.0
Estimated audience size1,892,144

Audience persona

The typical Plug and play fan in United States is more male, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Plug and play in United States
RegionReachAffinity
California1,183,9915.69×
Texas195,7781.2×
New York166,6381.58×
Florida109,5440.86×
Illinois62,3420.99×
Georgia57,3440.98×
Arizona56,5691.46×
Washington54,0621.42×
New Jersey52,7921.1×
Pennsylvania51,4550.81×
North Carolina45,6590.8×
Massachusetts44,4011.19×
Virginia42,5500.92×
Ohio42,2020.72×
Michigan38,8640.79×
Indiana34,3840.99×
Colorado31,5101.06×
Tennessee31,4060.83×
Nevada31,0991.7×
Maryland26,2130.81×
Missouri25,3170.83×
Oregon24,7631.14×
Minnesota24,5050.9×
Wisconsin21,1640.74×
Alabama20,4440.77×
South Carolina18,9750.67×
Louisiana18,3940.75×
Utah17,8111.05×
Connecticut17,5580.93×
Oklahoma17,1690.82×
Kentucky17,0290.72×
Arkansas17,0071.09×
Kansas12,3610.83×
Mississippi11,8880.76×
Iowa11,5110.74×
Washington, District of Columbia9,3111.64×
New Mexico8,7970.93×
Nebraska8,4320.89×
Idaho7,4150.78×
Hawaii6,7460.83×
West Virginia5,9900.68×
New Hampshire5,0410.68×
Rhode Island4,5630.76×
Maine4,4590.66×
Montana3,5480.68×
Delaware3,1780.61×
North Dakota2,8770.74×
Alaska2,5440.63×
South Dakota2,4080.55×
Vermont2,2940.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plug and play audience
BrandAffinityCategory
Nationality2.98×Politics & Society
Israel2.89×Travel & Leisure
Historic site5.46×Arts & Culture
Vocal harmony5.13×Music & Radio
Hipster10.82×Politics & Society
MK3.29×Music & Radio
N1 road (South Africa)3.17×Travel & Leisure
Governor of Michigan5.6×Politics & Society
Wikia2.46×Internet & Social Media
Northrop Grumman4.45×Business & Career
Grinch2.76×Movies & TV
Fairy godmother5.07×Literature
Elsword10.82×Games
Jesse Plemons2.22×Movies & TV
Cullinan Diamond10.82×
Goop3.39×Internet & Social Media
Atkins diet3.1×Health
Home staging3.12×Home & Garden
Hibachi4.42×Food & Beverages
Wok3.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plug and play audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
Career OrientationPOWER1.51
Need for SecurityCONSERVATISM1.5
MindfulnessBALANCE1.44
Early Adopter MentalityPOWER1.44
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Plug and play
CountryShare
United States37.5%
United Kingdom9.5%
Malaysia9.3%

See Plug and play audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Plug and play have in United States?

Plug and play has an estimated audience of 1,892,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Plug and play fans?

14.8% of Plug and play fans are female, 85.2% are male, with an average age of 41.0 years.

Which brands do Plug and play fans like most?

Plug and play fans show strongest brand affinity for Nationality (2.98×), Israel (2.89×), and Historic site (5.46×) over the country average.

Where do Plug and play fans live in United States?

Plug and play fans in United States are most concentrated in California (reach 1,183,991), Texas (reach 195,778), and New York (reach 166,638). These three regions account for the largest share of the active audience.

What other brands do Plug and play fans also like?

Beyond Plug and play itself, the audience over-indexes on Israel (2.89×), Historic site (5.46×), Vocal harmony (5.13×), and Hipster (10.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plug and play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.