Rascasse Audience Intelligence

Pokémon Yellow Audience in United States

A data profile of the people who buy, follow and care about Pokémon Yellow in United States — modelled from more than twelve digital signal sources. Pokémon Yellow has an estimated audience of 324,697 people in United States.

#10among Action-Adventure in United States#708among Video / Board Game in United States#1069in Games

The average Pokémon Yellow fan in United States is 23.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, Collectible card game, Pokémon Trading Card Game, with strongest over-indexing on Pokémon (33.78× the country average).

Demographically, the Pokémon Yellow audience skews more male with an average age of 23.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon Yellow fan in United States is more male, around 23.8 years old, with strong Patriotism tendencies and a notable affinity for Pokémon.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon Yellow profile in United States.

Audience size
325K
in United States
Gender
32.8%♀
67.2% male
Age
23.8
average years
Country rank
#46390
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon Yellow fans

32.8% are female, 67.2% are male, average age 23.8.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Pokémon Yellow audience in United States
MetricValue
Female32.8%
Male67.2%
Average age23.8
Estimated audience size324,697
Fig. 03

Age distribution

Ø 23.8
average years
Age distribution of the Pokémon Yellow audience in United States
Age bracketShare%
16-1967%
20-2924%
30-395%
40-493%
50+2%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Pokémon Yellow audience comes from United States.

Worldwide audience distribution share by country for Pokémon Yellow
CountryShare
United States32.4%
Poland9.7%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon Yellow audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon Yellow fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~5K1.26×
02Washington~8K1.25×
03Oregon~4K1.21×
04Michigan~10K1.16×
05Utah~3K1.16×
06Indiana~7K1.15×
07West Virginia~2K1.15×
08Wisconsin~5K1.12×
09Iowa~3K1.12×
10Ohio~10K1.11×
11Missouri~6K1.11×
12Oklahoma~4K1.10×
13Idaho~2K1.09×
14Tennessee~7K1.08×
15New Hampshire~1K1.08×
16Maine~1K1.07×
17Pennsylvania~10K1.05×
18Arkansas~3K1.05×
19Kansas~3K1.05×
20Alaska<1K1.05×
21California~40K1.04×
22Nevada~3K1.03×
23North Dakota<1K1.02×
24Arizona~7K1.00×
25Rhode Island~1K1.00×
26Minnesota~5K0.99×
27Connecticut~3K0.99×
28Vermont<1K0.99×
29Illinois~10K0.98×
30Massachusetts~6K0.98×
31North Carolina~9K0.97×
32Nebraska~2K0.97×
33New Mexico~2K0.97×
34Texas~30K0.96×
35Virginia~8K0.96×
36Colorado~5K0.95×
37New York~20K0.94×
38New Jersey~8K0.92×
39Maryland~5K0.91×
40Alabama~4K0.90×
41South Dakota<1K0.90×
42Georgia~9K0.89×
43Hawaii~1K0.89×
44Montana<1K0.89×
45Delaware<1K0.89×
46South Carolina~4K0.88×
47Florida~20K0.87×
48Louisiana~4K0.84×
49Mississippi~2K0.83×
50Washington, District of Columbia<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Pokémon Yellow, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon Yellow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon Yellow audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV43.42×
02Pokémon Trading Card GameGames39.13×
03The Wolverine (film)Movies & TV34.48×
04PokémonGames33.78×
05Collectible card gameGames22.46×
06Doctor StrangeLiterature21.88×
07Guardians of the Galaxy (film)Movies & TV20.56×
08captain americaMovies & TV17.55×
09Black Panther (comics)Literature15.83×
10Pokémon GoGames14.88×
11Magic: The GatheringGames12.93×
12The Legend of ZeldaGames11.63×
13Obsessed (2009 film)Movies & TV11.13×
14Graphic novelLiterature10.15×
15Disneyland ParisTravel & Leisure10.00×
16Anime and manga fandomLiterature9.02×
17Drop shippingShopping8.66×
18GameStopGames8.25×
19Digital artArts & Culture6.00×
20SupermanMovies & TV2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon Yellow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon Yellow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Early Adopter MentalityPOWER1.61×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon Yellow audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
Career OrientationPOWER0.64×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon Yellow have in United States?

Pokémon Yellow has an estimated audience of 324,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon Yellow fans?

32.8% of Pokémon Yellow fans are female, 67.2% are male, with an average age of 23.8 years.

03

Which brands do Pokémon Yellow fans like most?

Pokémon Yellow fans show strongest brand affinity for Pokémon (33.78×), Collectible card game (22.46×), and Pokémon Trading Card Game (39.13×) over the country average.

04

Where do Pokémon Yellow fans live in United States?

Pokémon Yellow fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon Yellow fans also like?

Beyond Pokémon Yellow itself, the audience over-indexes on Collectible card game (22.46×), Pokémon Trading Card Game (39.13×), Ant-Man (film) (43.42×), and Guardians of the Galaxy (film) (20.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action-Adventure audiences in United States

See Pokémon Yellow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Yellow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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