Rascasse Audience Intelligence

Polaris Industries Target Market in United States

A data profile of the people who buy, follow and care about Polaris Industries in United States — modelled from more than twelve digital signal sources. Polaris Industries has an estimated audience of 5,723 people in United States.

#90among Car manufacturer in United States#15140among Brand in United States#3199in Cars & Mobility

The average Polaris Industries fan in United States is 41.2 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Side by Side (UTV), atv, Can-Am, with strongest over-indexing on Side by Side (UTV) (9.99× the country average).

Demographically, the Polaris Industries audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polaris Industries fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Side by Side (UTV).

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polaris Industries profile in United States.

Audience size
6K
in United States
Gender
16.3%♀
83.7% male
Age
41.2
average years
Country rank
#154816
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Polaris Industries

16.3% are female, 83.7% are male, average age 41.2.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Polaris Industries audience in United States
MetricValue
Female16.3%
Male83.7%
Average age41.2
Estimated audience size5,723
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Polaris Industries audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Polaris Industries audience comes from United States.

Worldwide audience distribution share by country for Polaris Industries
CountryShare
Honduras23.0%
China14.3%
Philippines5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polaris Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Polaris Industries customers by region in United States
#RegionReachAffinity×
01Minnesota~1K17.03×
02Alaska<1K2.16×
03Iowa<1K1.96×
04Alabama<1K1.84×
05South Dakota<1K1.52×
06Wisconsin<1K1.44×
07North Dakota<1K1.25×
08Nevada<1K1.05×
09Idaho<1K1.05×
10Montana<1K0.98×
11Vermont<1K0.98×
12Maine<1K0.95×
13West Virginia<1K0.94×
14Rhode Island<1K0.94×
15Delaware<1K0.94×
16Hawaii<1K0.93×
17New Hampshire<1K0.93×
18Washington, District of Columbia<1K0.93×
19Nebraska<1K0.92×
20Mississippi<1K0.91×
21New Mexico<1K0.91×
22Kentucky<1K0.90×
23Arkansas<1K0.90×
24Oklahoma<1K0.89×
25Connecticut<1K0.89×
26Kansas<1K0.89×
27Louisiana<1K0.88×
28South Carolina<1K0.87×
29Utah<1K0.86×
30Oregon<1K0.85×
31Indiana<1K0.83×
32Maryland<1K0.83×
33Missouri<1K0.82×
34New Jersey<1K0.80×
35Tennessee<1K0.79×
36Massachusetts<1K0.79×
37Arizona<1K0.78×
38Colorado<1K0.78×
39Michigan<1K0.77×
40Virginia<1K0.76×
41North Carolina<1K0.75×
42Washington<1K0.74×
43Georgia<1K0.71×
44Ohio<1K0.69×
45Pennsylvania<1K0.68×
46Illinois<1K0.67×
47Florida<1K0.61×
48New York<1K0.57×
49Texas<1K0.53×
50California<1K0.49×
Fig. 06

Affinity by region

Affinity by region — Polaris Industries, United States
0.49×1.00×17.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polaris Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polaris Industries audience
#·InterestCategoryAffinity×
01atvMovies & TV21.84×
02Polaris RZRCars & Mobility19.35×
03Arctic CatCars & Mobility15.66×
04Can-AmKids & Family12.91×
05Lynx (snowmobile)Cars & Mobility12.87×
06Ski-DooCars & Mobility12.74×
07Can-Am motorcyclesCars & Mobility10.13×
08Side by Side (UTV)Cars & Mobility9.99×
09Off-road racingCars & Mobility6.44×
10All-terrain vehicleCars & Mobility4.66×
11Jeep WranglerCars & Mobility4.60×
12SnowmobileCars & Mobility4.49×
13Discount TireShopping3.76×
14CarGurusCars & Mobility2.65×
15CarMaxCars & Mobility2.59×
16AutoZoneCars & Mobility2.53×
17Cars (film)Movies & TV2.29×
18TireCars & Mobility2.21×
19WheelCars & Mobility1.93×
20SUVsCars & Mobility1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polaris Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polaris Industries audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
DIY MentalityTHRILL1.22×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polaris Industries audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
CreativityOPEN0.75×
IndividualismJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Polaris Industries's target market in United States?

Polaris Industries's target market in United States covers an estimated 5,723 people, concentrated in Minnesota and California.

02

What is the gender split and age of Polaris Industries customers?

16.3% of the Polaris Industries audience are female, 83.7% are male, with an average age of 41.2 years.

03

Which brands do Polaris Industries fans like most?

Polaris Industries fans show strongest brand affinity for Side by Side (UTV) (9.99×), atv (21.84×), and Can-Am (12.91×) over the country average.

04

Where do Polaris Industries fans live in United States?

Polaris Industries fans in United States are most concentrated in Minnesota (reach ~1K), California (reach <1K), and Texas (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Polaris Industries fans also like?

Beyond Polaris Industries itself, the audience over-indexes on atv (21.84×), Can-Am (12.91×), All-terrain vehicle (4.66×), and Off-road racing (6.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Polaris Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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