Rascasse Audience Intelligence

Lynx (snowmobile) Target Market in United States

A data profile of the people who buy, follow and care about Lynx (snowmobile) in United States — modelled from more than twelve digital signal sources. Lynx (snowmobile) has an estimated audience of 1,678,097 people in United States.

#1690among Brand in United States#548in Cars & Mobility

The average Lynx (snowmobile) fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Patrick Dempsey, Extreme sport, Steven Seagal, with strongest over-indexing on Patrick Dempsey (37.74× the country average).

Demographically, the Lynx (snowmobile) audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lynx (snowmobile) fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Patrick Dempsey.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lynx (snowmobile) profile in United States.

Audience size
1.7M
in United States
Gender
27.6%♀
72.4% male
Age
38.6
average years
Country rank
#16322
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lynx (snowmobile)

27.6% are female, 72.4% are male, average age 38.6.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Lynx (snowmobile) audience in United States
MetricValue
Female27.6%
Male72.4%
Average age38.6
Estimated audience size1,678,097
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Lynx (snowmobile) audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Lynx (snowmobile) audience comes from United States.

Worldwide audience distribution share by country for Lynx (snowmobile)
CountryShare
United States38.8%
Canada8.7%
France8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lynx (snowmobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lynx (snowmobile) customers by region in United States
#RegionReachAffinity×
01Minnesota~80K3.65×
02Alaska~8K2.40×
03Vermont~5K1.58×
04Maine~8K1.43×
05North Dakota~4K1.31×
06New Hampshire~8K1.29×
07Montana~5K1.21×
08South Dakota~4K1.17×
09Washington~40K1.10×
10Colorado~30K1.10×
11Iowa~10K1.08×
12Florida~100K1.02×
13Wisconsin~20K1.02×
14Idaho~8K1.02×
15Utah~10K1.00×
16Oregon~20K0.98×
17Connecticut~20K0.98×
18Arizona~30K0.93×
19Massachusetts~30K0.91×
20West Virginia~7K0.91×
21Oklahoma~20K0.90×
22Michigan~40K0.88×
23Indiana~30K0.88×
24Louisiana~20K0.88×
25Arkansas~10K0.87×
26Nevada~10K0.85×
27North Carolina~40K0.84×
28Missouri~20K0.84×
29Alabama~20K0.84×
30Kentucky~20K0.84×
31Kansas~10K0.84×
32California~100K0.83×
33Tennessee~30K0.83×
34Texas~100K0.82×
35New Mexico~7K0.82×
36Pennsylvania~40K0.81×
37Ohio~40K0.80×
38Virginia~30K0.79×
39Nebraska~6K0.79×
40Rhode Island~4K0.79×
41Illinois~40K0.78×
42Georgia~40K0.78×
43Mississippi~10K0.78×
44Maryland~20K0.77×
45New York~70K0.76×
46South Carolina~20K0.75×
47New Jersey~30K0.67×
48Delaware~3K0.67×
49Hawaii~5K0.66×
50Washington, District of Columbia~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Lynx (snowmobile), United States
0.66×1.00×3.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lynx (snowmobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lynx (snowmobile) audience
#·InterestCategoryAffinity×
01Patrick DempseyMovies & TV37.74×
02TomTomTechnology & Electronics33.63×
03Germany national football teamSports20.00×
04Steven SeagalMovies & TV19.61×
05Michael RookerMovies & TV17.69×
06Leicester City F.C.Sports16.05×
07Borussia DortmundSports15.14×
08Patricia ArquetteMovies & TV14.36×
09Tackle WarehouseShopping12.63×
10SupermotoCars & Mobility11.72×
11Touring motorcycleCars & Mobility9.34×
12Radio-controlled carKids & Family7.87×
13SnowmobileCars & Mobility7.85×
14Extreme sportSports7.71×
15Motorcycle accessoriesCars & Mobility6.80×
16Diesel engineCars & Mobility6.61×
17Tractor Supply CompanyShopping4.04×
18O'Reilly Auto PartsCars & Mobility3.75×
19Advance Auto PartsCars & Mobility3.67×
20AutoZoneCars & Mobility2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lynx (snowmobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lynx (snowmobile) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.87×
Risk AppetiteTHRILL4.21×
Family OrientationCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lynx (snowmobile) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.84×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lynx (snowmobile)'s target market in United States?

Lynx (snowmobile)'s target market in United States covers an estimated 1,678,097 people, concentrated in California and Texas.

02

What is the gender split and age of Lynx (snowmobile) customers?

27.6% of the Lynx (snowmobile) audience are female, 72.4% are male, with an average age of 38.6 years.

03

Which brands do Lynx (snowmobile) fans like most?

Lynx (snowmobile) fans show strongest brand affinity for Patrick Dempsey (37.74×), Extreme sport (7.71×), and Steven Seagal (19.61×) over the country average.

04

Where do Lynx (snowmobile) fans live in United States?

Lynx (snowmobile) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lynx (snowmobile) fans also like?

Beyond Lynx (snowmobile) itself, the audience over-indexes on Extreme sport (7.71×), Steven Seagal (19.61×), Touring motorcycle (9.34×), and Patricia Arquette (14.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lynx (snowmobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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