Poldark Audience in United States

Poldark logo

Poldark has an estimated audience of 1,847,188 people in United States. 72.3% are female, 27.7% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Elsword, Product design, Goop, Pro-Ject.

The average Poldark fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Elsword, Product design, with strongest over-indexing on Keene, New Hampshire (227.05× the country average). Demographically, the Poldark audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Poldark fans

Demographic split for Poldark audience in United States
MetricValue
Female72.3%
Male27.7%
Average age40.0
Estimated audience size1,847,188

Audience persona

The typical Poldark fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Poldark in United States
RegionReachAffinity
California157,5450.78×
Texas123,7170.78×
Florida105,8080.85×
New York81,3250.79×
North Carolina61,2881.1×
Pennsylvania55,8700.9×
Virginia51,4631.14×
Georgia51,2080.9×
Ohio49,5360.87×
Michigan49,3201.02×
Illinois48,0200.78×
Tennessee45,0091.21×
Washington41,8101.13×
Arizona37,5551×
Massachusetts34,5350.95×
New Jersey34,3860.73×
Utah31,4171.9×
Alabama31,0091.2×
Missouri30,9401.04×
South Carolina30,7751.11×
Indiana29,7710.88×
Minnesota27,2641.03×
Colorado27,2590.94×
Maryland27,1930.86×
Oregon26,5591.25×
Wisconsin26,3520.95×
Kentucky25,5471.1×
Louisiana20,9300.88×
Oklahoma20,8001.01×
Connecticut19,8411.07×
Arkansas16,2201.07×
Idaho14,7251.59×
Mississippi14,2220.93×
Kansas14,0140.96×
Iowa13,2520.87×
Maine11,4321.73×
Nevada11,0710.62×
New Hampshire9,0191.24×
Nebraska7,5590.82×
West Virginia7,3900.86×
New Mexico7,3440.79×
Montana6,2481.22×
Rhode Island5,7630.98×
Alaska5,3171.35×
Washington, District of Columbia5,1970.94×
Hawaii4,9030.62×
Delaware4,2300.83×
Vermont4,0731.26×
South Dakota3,0520.71×
North Dakota2,7070.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poldark audience
BrandAffinityCategory
Keene, New Hampshire227.05×Travel & Leisure
Elsword18.1×Games
Product design2.13×Business & Career
Goop5.42×Internet & Social Media
Pro-Ject4.14×Music & Radio
Urban Outfitters1.87×Shopping
Fairy godmother6.53×Literature
headspace8.06×Health
The Halal Guys5.12×Food & Beverages
Israel1.57×Travel & Leisure
Governor of Michigan5.45×Politics & Society
Wok4.8×Food & Beverages
Grace Slick6.37×Music & Radio
Historic site2.93×Arts & Culture
Google Home4.22×Technology & Electronics
Grinch2.55×Movies & TV
Home staging3.32×Home & Garden
Bank account1.54×Business & Career
Mathcore4.87×Music & Radio
Regional styles of Mexican music1.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poldark audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
Design AffinityPREMIUM1.27
MindfulnessBALANCE1.24
CreativityOPEN1.24
Community OrientationOPEN1.22
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Poldark
CountryShare
United States46.2%
United Kingdom14.5%
Spain8.5%

See Poldark audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Poldark have in United States?

Poldark has an estimated audience of 1,847,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Poldark fans?

72.3% of Poldark fans are female, 27.7% are male, with an average age of 40.0 years.

Which brands do Poldark fans like most?

Poldark fans show strongest brand affinity for Keene, New Hampshire (227.05×), Elsword (18.1×), and Product design (2.13×) over the country average.

Where do Poldark fans live in United States?

Poldark fans in United States are most concentrated in California (reach 157,545), Texas (reach 123,717), and Florida (reach 105,808). These three regions account for the largest share of the active audience.

What other brands do Poldark fans also like?

Beyond Poldark itself, the audience over-indexes on Elsword (18.1×), Product design (2.13×), Goop (5.42×), and Pro-Ject (4.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poldark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.